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THE ROLE OF PERSUASIVE COMMUNICATION IN TELEVISION ADVERTISING REJECT THE WIND IN IMPROVING BRAND IMAGE
Development and Business Communications
Vol 2
, No 1
(2025)
Researchers aimed to investigate the role of persuasive communication in Tolak Angin television advertising in improving brand image. This study used a qualitative approach using AIDA Theory (Attention, Interest, Decision, Action) by interviewing three informants from different backgrounds, namely an entrepreneur, an academic lecturer, and a journalist and entrepreneur. The results showed that Tolak Angin television advertisements used the tagline "Smart People Drink Tolak Angin" with endorser f...
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Penerapan PjBL Berbantuan Media POPINDA untuk Meningkatkan Hasil Belajar Pendidikan Pancasila di SD 2 Medini
CIVICS EDUCATION AND SOCIAL SCIENCES JOURNAL
Vol 7
, No 1
(2025)
Hasil pengamatan secara langsung memberikan jawaban bahwa hasil belajar siswa dalam materi “Keberagaman Budaya” menunjukkan hasil yang belum optimal. Siswa sulit mendapati pemahaman pada topik dengan konsep abstrak jika hanya diberikan melalui metode ceramah atau hanya bersumber dari buku teks. Metode belajar yang kurang variatif dan media belajar interaktif yang minim digunakan. Media dan model belajar yang begitu-begitu saja menjadi akar masalah terhadap siswa yang pasif saat belajar. Maka dar...
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Analysis of Medical Device Maintenance System
MEDIKA TRADA : Jurnal Teknik Elektomedik Polbitrada
Vol 6
, No 1
(2025)
Abstrak
Maintenance of medical equipment is very necessary and is even a priority in important programs in a health service. As per the Regulation of the Minister of Health (Permenkes) Number 15 of 2023. concerning the maintenance of medical devices in health service facilities. More specifically, as mandated by Law Number 44 of 2009 concerning Hospitals, medical equipment must be tested and calibrated. The purpose of this study is to determine the correct method and procedure for maintaining me...
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Development of Problem-Based Learning Model Learning Module To Improve Mathematical Communication and Curiosity of Grade 5 Students
MAGISTRA: Media Pengembangan Ilmu Pendidikan Dasar dan Keislaman
Vol 16
, No 1
(2025)
This study aimed to examine the development process, outcomes, and impact of Problem-Based Learning (PBL) modules designed to enhance fifth-grade elementary students’ mathematical communication skills and curiosity in arithmetic. The research was conducted at SDN 2 Cepiring and SDN 5 Cepiring, located in Cepiring District, Kendal Regency, with fifth-grade students as the sample. A development research design was employed, incorporating both qualitative and quantitative analyses. Qualitative data...
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The Influence of Powerful Interactive Joyful Teachers, Learning Motivation, And Learning Behavior on Academic Achievement
MAGISTRA: Media Pengembangan Ilmu Pendidikan Dasar dan Keislaman
Vol 16
, No 1
(2025)
This study aims to determine the effect of powerful interactive joyful teachers, learning motivation, and learning behavior on academic achievement. The research sample was 130 students from 192 grade V elementary school students in Dabin 3 Regional Coordinator, Ampelgading District, Pemalang Regency, with a proportional random sampling technique. The source of research data used was primary data obtained directly from respondents with a questionnaire. The data processing tool used was SPSS for...
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The Analysis of Students’ Difficulties in Understanding Reading Questions in Textbooks
MAGISTRA: Media Pengembangan Ilmu Pendidikan Dasar dan Keislaman
Vol 16
, No 1
(2025)
This study conducted to analyse the difficulties that students faced in understanding reading questions from their textbooks. The research aimed to explore these challenges and propose activities that could help students overcome them. The study employed a descriptive qualitative research design, providing a detailed description of the findings in a paragraph format. The participants in the research were 30 students from grade 5 and 6 at Mondial Primary School. To gather data, the researcher uti...
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Le Minerale di Pasar Kompetitif: Pengaruh Kualitas dan Harga terhadap Keputusan Pembelian
Azzahra, Alviyattu
; Bayu Prih Hananto, Anang
; Nur Rachmadina, Annisa
; Aura Puteri, Athaya
; Faiz Khailullah Ishaq, Mohammad
; Kurniawan, Rendi
Populer: Jurnal Penelitian Mahasiswa
Vol 4
, No 2
(2025)
Studi ini menyelidiki bagaimana kualitas produk dan harga memengaruhi keputusan mahasiswa untuk membeli air mineral Le Minerale. Penelitian didasarkan pada meningkatnya kesadaran dan kepedulian masyarakat terhadap kesehatan; mereka mencari solusi untuk memenuhi kebutuhan air minum harian mereka dengan mempertimbangkan harga dan kualitas produk. Studi ini menggunakan metode kuantitatif; survei dilakukan terhadap 103 siswa yang dipilih secara purposive. Hasil analisis regresi menunjukkan bahwa kua...
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Pengaruh Kompensasi, Disiplin Kerja, dan Lingkungan Kerja Terhadap Produktivitas Kerja Karyawan Biro Umum Pengadaan Sekretariat Jenderal Kementerian Pertanian RI
CiDEA Journal
Vol 4
, No 1
(2025)
This study focuses on determining the effect of compensation, work discipline, work environment on the work productivity of employees of Biro Umum Pengadaan in Sekretariat Jenderal of the Republic of Indonesia using quantitative approaches. The sampling technique uses simple random sampling and the number of samples obtained by 53 respondents using questionnaires. In data processing using SPSS 26.0 software data instrument tests, multiple linear regression analysis, and hypothesis tests. Based o...
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Matematika Mengembangkan penalaran dan pembuktian matematika pada anak usia dini melalui aktivitas bermain dan eksplorasi: Penalaran
Edukasi dan Didatika
Vol 3
, No 1
(2025)
Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan observasi, wawancara, dan dokumentasi sebagai teknik pengumpulan data. Hasil penelitian menunjukkan bahwa aktivitas bermain seperti permainan logika, teka-teki, dan eksplorasi benda konkret mampu meningkatkan kemampuan anak untuk mengenali pola, membuat prediksi, serta memberikan argumen sederhana berdasarkan pengalaman langsung mereka. Pembelajaran yang menyenangkan dan berbasis pengalaman konkret terbukti efektif untuk mendukun...
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Analisis Sistem Manajemen Security PT. Kereta Api Indonesia
CiDEA Journal
Vol 4
, No 1
(2025)
The application of safety is an important matter in carrying out activities inland transportation including railroad transportation. Jabodetabek travel routes are handled directly by PT. Kereta Komuter Indonesia. This activity certainly requires a lot of human labor so safety is very important in this regard. With the existence of safety arrangements, it will avoid any related things from accidents or losses due to the delay in the completion of work caused by the inaccurate company safety manag...
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