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KUALITAS LAYANAN, ATMOSFER TOKO, DAN KEWAJARAN HARGA SEBAGAI PENENTU KEPUASAN DAN LOYALITAS DI KAISAR BARBERSHOP SEMARANG
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 1
(2025)
This study analyzes the impact of service quality, store atmosphere, and price fairness on customer satisfaction and its effect on loyalty at Kaisar Barbershop Semarang. A quantitative approach using PLS-SEM was employed, with 145 purposively sampled respondents (criteria: customers who used the service at least twice in the last three months). Data was collected via a 7-point Likert scale questionnaire and analyzed using SmartPLS. Results show that service quality is the most dominant factor (p...
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DAMPAK KUALITAS PRODUK, CITRA MEREK, DAN HARGA TERHADAP LOYALITAS KONSUMEN MELALUI KEPUASAN: (Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Dian Nuswantoro Pengguna Laptop Acer)
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 1
(2025)
This study examines the effect of product quality, brand image, and price on consumer loyalty through satisfaction in students using Acer laptops at Dian Nuswantoro University. Data were collected from 115 respondents and analyzed using PLS-SEM through SmartPLS 4.0 software. The results show that product quality and brand image have a positive and significant effect on satisfaction, while price does not have a significant effect on satisfaction. On the other hand, only brand image and consumer s...
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DINAMIKA KOMUNIKASI FOOD AND BEVERAGE SERVICE DAN KITCHEN DALAM MENINGKATKAN PELAYANAN HOTEL GRAND DIAMOND YOGYAKARTA
Mabha Jurnal
Vol 6
, No 1
(2025)
Food and Beverage Service dan Kitchen merupakan dua bagian dalam industri perhotelan yang saling berkaitan karena berpengaruh kuat terhadap kualitas pelayanan. Penelitian ini memiliki tujuan untuk memahami dinamika komunikasi yang terjadi antara Food and Beverage Service dan Kitchen di Hotel Grand Diamond Yogyakarta dalam upayanya untuk meningkatkan kualitas pelayanan. Metode penelitian yang digunakan adalah kualitatif dengan pendekatan studi kasus. Data dikumpulkan melalui observasi langsung da...
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KUNCI KEBERSIHAN: PENGALAMAN TAMU DI AREA PUBLIK HOTEL ROS IN YOGYAKARTA
Mabha Jurnal
Vol 6
, No 1
(2025)
Kebersihan area publik merupakan salah satu kunci untuk menciptakan pengalaman tamu di Hotel. Tujuan dari penelitian ini adalah untuk menganalisis kebersihan area publik di Hotel Ros In Yogyakarta dalam menciptakan pengalaman positif tamu. Metode penelitian yang digunakan adalah metode deskriptif kualitatif untuk menjelaskan pengalaman positif yang diperoleh tamu terhadap kebersihan area publik Hotel Ros In Yogyakarta. Data penelitian dikumpulkan dengan wawancara mendalam kepada empat tamu yang...
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PARIWISATA RAMAH LINGKUNGAN: ANALISIS WILLINGNESS TO PAY PENGUNJUNG GEMBIRA LOKA ZOO UNTUK KONSERVASI RUANG TERBUKA HIJAU
Putri Ratna Setyowati
; Putri Ratna Setyowati
; Taufiq, Luqman
; Edi Laksono, Gangsar
; Fallo, Trisno
Mabha Jurnal
Vol 6
, No 1
(2025)
Pembangunan kota yang pesat sering kali tidak sejalan dengan pelestarian lingkungan, khususnya dalam penyediaan ruang terbuka hijau (RTH). Di tengah keterbatasan RTH tersebut, kawasan wisata ramah lingkungan seperti Gembira Loka Zoo (GLZ) di Kota Yogyakarta memainkan peran penting, bukan sekedar sebagai tempat rekreasi dan edukasi, tetapi juga sebagai bagian dari sistem ekologis kota. Oleh karena itu penelitian ini bertujuan untuk mengetahui nilai willingness to pay (WTP) dari GLZ sebagai pariwi...
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Pengaruh Penerapan E-Bupot Unifikasi dan E-Form terhadap Kepatuhan dalam Pelaporan Pajak Penghasilan : (Studi Empiris Klien Kantor Konsultan Pajak Edwin Suwandhy Semarang)
DHARMA EKONOMI
Vol 32
, No 1
(2025)
This study aims to examine the influence of Perceived Ease and Perceived Usefulness of the Unified e-Bupot System and e-Form on Taxpayer Compliance. The population in this study consisted of corporate taxpayers who utilized the services of tax consultant Edwin Suwandhy. A random sampling technique was applied, resulting in 66 respondents being selected. This research follows a quantitative approach, using questionnaires as the data collection method. The data obtained from the samples were analy...
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What is the Impact of Social Media Advertising Content on Alpha Generation's Financial Understanding?
Perspective Humanities and Social Sciences
Vol 1
, No 1
(2025)
Generation Alpha (2011-2025) is known as the generation that is very close to digital technology and is considered the most intelligent generation compared to previous generations. Every week around 2.5 million children of this generation are born worldwide. They are growing up as the most internet- connected generation in history. According to McCrindle, Generation Alpha is highly gadget-dependent, less social, less creative and more individualistic. They want everything fast and instant, and h...
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Model for Increasing Organizational Performance through Affective Commitment and Innovation Behavior in Batik MSMEs in Pati Regency
Perspective Humanities and Social Sciences
Vol 1
, No 1
(2025)
This research proposal is put forward in order to identify how the influence of the role of Innovation Behavior has on Organizational Performance, the influence of Innovation Behavior on Affective Commitment. Influence of Affective Commitment on Organizational. performance. The type of research that will be carried out is explanatory research, where this research aims to analyze the relationship between exogenous variables and endogenous variables. Variables in this research include Organization...
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The Effectiveness of Interpersonal Communication in Online Learning in Providing Communication Science Students at the University of Muhammadiyah Madiun
Istikhomah, Fajar
; Tri Mawarni, Aprilia
; Aulia Al Rasyid, Anggita
; Jerry
; Khudin, Mifta
; Anniza Andyani, Rhavida
Perspective Humanities and Social Sciences
Vol 1
, No 1
(2025)
This research aims to find out whether interpersonal communication in online learning can help students of the Muhammadiyah University of Madiun communication science study program learn better. The approach taken in this research is a quantitative approach which focuses on testing theory by measuring or calculating research variables and using statistical techniques to analyze data. In this research all questions were made in Google form with a Likert scale. The sampling method used is the Slov...
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The Influence of E-Service Quality, Brand Image, Security and Electronic Word Of Mouth (E-WOM) on Customer Loyalty at E-Commerce Blibli.Com in Jepara Regency
Perspective Humanities and Social Sciences
Vol 1
, No 1
(2025)
This study aims to analyze the influence of e-service quality, brand image, security and electronic word of mouth (E-WOM) on customer loyalty on E-Commerce Blibli.com in Jepara Regency. The research method used in this study uses quantitative research methods. The sample used in this study were E-Commerce Blibli.com customers in Jepara Regency as many as 125 respondents using purposive sampling techniques. The data collection method used a questionnaire. The data analysis method used SPSS softwa...
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