📅 04 June 2025
DOI: 10.34152/fe.20.1.116-126
INNOVATION AND COLLABORATION: STRATEGIES OF ONLINE FOOD DELIVERY MSMES AROUND STIE GANESHA TO ENHANCE COMPETITIVENESS IN THE DIGITAL ERA
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Sekolah Tinggi Ilmu Ekonomi Pelita Nusantara
📄 Abstract
This study aims to analyze the role of product innovation and strategic collaboration in enhancing the competitiveness of SMEs in the online food delivery business around STIE Ganesha. Using a qualitative approach, data were collected through in-depth interviews with 25 SME actors selected based on criteria such as minimal technology usage (e.g., WhatsApp Business) and experience collaborating with other SMEs. The findings reveal that menu innovation based on local trends, inter-SME collaboration for logistical efficiency (e.g., shared delivery fleets), and the use of simple technologies like WhatsApp broadcast lists significantly enhance business visibility and customer loyalty. Key challenges include limited access to technology training and reliance on third-party platforms, which impact profit margins. This study recommends developing a collaborative ecosystem involving academia, government, and business actors to strengthen SME capacity through locally tailored business incubation programs and technical mentoring
🔖 Keywords
#Product Innovation; SME Collaboration; Simple Technology; Customer Loyalty; Digital Ecosystem.
ℹ️ Informasi Publikasi
Tanggal Publikasi
04 June 2025
Volume / Nomor / Tahun
Volume 20, Nomor 1, Tahun 2025
📝 HOW TO CITE
Siregar, Fuad Gagarin; Noor, M. Arief; Saefullah, Aep, "INNOVATION AND COLLABORATION: STRATEGIES OF ONLINE FOOD DELIVERY MSMES AROUND STIE GANESHA TO ENHANCE COMPETITIVENESS IN THE DIGITAL ERA," Fokus Ekonomi : Jurnal Ilmiah Ekonomi, vol. 20, no. 1, Jun. 2025.
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