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Menampilkan 81–90 dari 1047 artikel
PERAN KEPERCAYAAN DALAM MENINGKATKAN KEPUTUSAN PEMBELIAN PRODUK PINKFLASH
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
This study aims to explore the role of trust in enchancing purchasing decisions for Pinkflash cosmetic products considering the influence of product quality, brand image, and price. The method applied in this study quantitative approach trought a survey by distributing questionnaires to 100 student respondents from Dian Nuswantoro University Semarang who are also users of Pinkflash product. Data analysis was conducted using Partial Least Squares (PLS). The findings indicate indicate that product...
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FAKTOR KEBERHASILAN PEMASARAN VIRAL DI MEDIA SOSIAL PADA UMKM BANJARENGARA
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
The purpose of this study is to determine the effect of content quality, social media platforms, and promotional strategies on the success of viral marketing. The research includes 100 MSMEs in the Banjarnegara District that actively use social media for marketing, using purposive sampling techniques. By using SPSS V20 tools to perform multiple linear regression analysis, the statistical results indicate that content quality is not a significant factor affecting the success of viral marketing, w...
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1 Sitasi
PERANAN INTELLECTUAL CAPITAL, PROFITABILTIAS, DAN LIKUIDITAS TERHADAP NILAI PERUSAHAAN
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
The increase in the number of investors and the recovery of the economy and capital markets in Indonesia after the Covid-19 pandemic has made companies compete with each other in maximizing their company value. Competition to maximize company value also occurs in companies included in the Kompas100 index, where the company index reflects most of the national stock capitalization. Although the Kompas100 Index has a large capitalization, the average trend of PBV values in the index actually shows...
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PERAN INFLUENCER MARKETING, BRAND AWARENESS DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN LIPCREAM WARDAH
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
This research investigates the impact of influencer marketing, brand awareness, and product quality on consumers' decisions to purchase Wardah lip cream. Employing a quantitative method, data was gathered through an online questionnaire filled out by 100 participants who are actual users of the product. The data was then analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) through the SmartPLS 4 software. Based on the analysis, influencer marketing was found to have a posi...
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PENGARUH LAYANAN DIGITAL DAN REPUTASI TERHADAP KEPUASAN PENGGUNA APLIKASI SIAGA DAN SIMANTAPS DI KANTOR KEJAKSAAN NEGERI BANYUWANGI
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
A paradigm shift in public services has occurred rapidly due to the advent of digital technologies, which has led to the creation of more efficient, transparent and user-oriented systems. The study aims to examine how the quality of e-services, reputation, trust in e-services and electronic word of mouth affect user satisfaction with technology-enabled public services. A quantitative approach using multiple linear regression analysis is used to confirm the validity of the model. This method incl...
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Physical and chemical characteristics of gluten-free cookies based on the variation of mocaf flour and tofu dregs flour proportions: Karakteristik fisik dan kimia cookies gluten-free berdasarkan variasi proporsi tepung mocaf dan tepung ampas tahu
JITIPARI (Jurnal Ilmiah Teknologi dan Industri Pangan UNISRI)
Vol 10
, No 2
(2025)
This study explores the effect of varying proportions of mocaf flour and tofu dregs flour on the physical and chemical characteristics of gluten-free cookies. The study was conducted using a Completely Randomized Design (CRD) with one factor: the proportion of mocaf flour and tofu dregs flour. The treatment levels were as follows: 45g mocaf flour + 15g tofu dregs flour, 30g mocaf flour + 30g tofu dregs flour, and 15g mocaf flour + 45g tofu dregs flour. Sensory evaluations (taste, aroma, appearan...
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CLOUD-BASED REPORT CARD ASSESSMENT APPLICATION AT INPRES BHOANAWA 1 ELEMENTARY SCHOOL
Sari, Patrisia Claudia
; Tute, Kristianus Jago
; Sala, Elvira Esperanza
; Sari, Patrisia Claudia
; Tute, Kristianus Jago
; Sala, Elvira Esperanza
JUISI : Jurnal Ilmiah Sistem Informasi
Vol 4
, No 2
(2025)
The rapid development of information technology has brought significant changes in the management of administrative processes in the field of education, including the process of student learning assessment. This study aims to design and develop a cloud-based report card application to assist Inpres Bhoanawa 1 Elementary School in managing academic data more effectively and securely. The system was developed using the PHP Native programming language and MySQL database, with a waterfall sys...
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Komunikasi Efektif dalam Praktik Administrasi Publik
Jurnal Media Administrasi
Vol 10
, No 2
(2025)
Effective communication is a key element in modern public administration, as it serves not only as a means of conveying information but also as a strategic instrument for strengthening inter-agency coordination, increasing public participation, and building public trust in the government. This study uses a qualitative approach with a literature review method, reviewing scientific journals, academic books, and official policy documents to analyze the role of communication in the bureaucracy, iden...
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Pengaruh Literasi Keuangan, Penetapan Skala Prioritas, dan Penggunaan Digital Payment, Terhadap Kemampuan Manajemen Keuangan Pribadi Mahasiswa Prodi Pendidikan Ekonomi
Hatta: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi
Vol 3
, No 2
(2025)
The convenience of digital payments and the advancement of financial technology may influence on students' purchasing decisions, making sound financial management and financial literacy crucial. The objective of this study is to examine how students in the Economics Education Study Program's personal financial management abilities are impacted by financial literacy, priority scale setting, and digital payment usage. A quantitative associative research strategy is used, with 64 students serving a...
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Investigating a SMOTE-Tomek Boosted Stacked Learning Scheme for Phishing Website Detection: A Pilot Study
Ugbotu, Eferhire Valentine
; Emordi, Frances Uchechukwu
; Ugboh, Emeke
; Anazia, Kizito Eluemunor
; Odiakaose, Christopher Chukwufunaya
; Onoma, Paul Avwerosuoghene
; Idama, Rebecca Okeoghene
; Ojugo, Arnold Adimabua
; Geteloma, Victor Ochuko
; Oweimieotu, Amanda Enaodona
; Aghaunor, Tabitha Chukwudi
; Binitie, Amaka Patience
; Odoh, Anne
; Onochie, Chris Chukwudi
; Ezzeh, Peace Oguguo
; Eboka, Andrew Okonji
; Agboi, Joy
; Ejeh, Patrick Ogholuwarami
Journal of Computing Theories and Applications
Vol 3
, No 2
(2025)
The daily exchange of informatics over the Internet has both eased the widespread proliferation of resources to ease accessibility, availability and interoperability of accompanying devices. In addition, the recent widespread proliferation of smartphones alongside other computing devices has continued to advance features such as miniaturization, portability, data access ease, mobility, and other merits. It has also birthed adversarial attacks targeted at network infrastructures and aimed at expl...
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