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Bauran Pemasaran Obyek Wisata dan Pengaruhnya Terhadap Kepuasan Pengunjung Generasi Z di Pantai Papuma Jember
JURNAL EKONOMI MANAJEMEN AKUNTANSI
Vol 31
, No 1
(2025)
This study aims to analyze the impact of marketing mix elements on visitor satisfaction at Papuma Beach in Jember, with a focus on Generation Z as the primary target. The marketing mix examined includes word-of-mouth promotion, location, entrance ticket prices, products and services, and available facilities. This research employs a quantitative approach using multiple linear regression analysis, along with partial and simultaneous tests to measure the influence of independent variables on visit...
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1 Sitasi
Analisis Peran Influencer Marketing dalam Membangun Brand Awareness dan Kepercayaan Konsumen pada Generasi Z
JURNAL EKONOMI MANAJEMEN AKUNTANSI
Vol 31
, No 1
(2025)
This study aims to examine the influence of influencer marketing in increasing brand awareness and consumer trust among generation Z with a case study of Scarlett Whitening. Using quantitative methods, this study tests the hypothesis through path analysis. The results show that influencer marketing has a significant influence on brand awareness and consumer trust. Influencer credibility, authenticity, and engagement are the main factors in forming positive perceptions of the brand. Scarlett Whit...
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3 Sitasi
Determinan Penipuan Laporan Keuangan di Sektor Properti Indonesia: Fraud Triangle Framework Dan Stabilitas Keuangan Pada Perusahaan Terdaftar BEI 2023
Jurnal Ilmiah Serat Acitya
Vol 14
, No 1
(2025)
Penelitian ini mengkaji pengaruh tekanan, peluang, rasionalisasi, dan stabilitas keuangan terhadap kecurangan laporan keuangan pada perusahaan properti dan real estat yang terdaftar di Bursa Efek Indonesia pada tahun 2023. Menggunakan analisis regresi logistik biner pada sampel 53 perusahaan yang dipilih melalui purposive sampling, studi ini mengukur kecurangan laporan keuangan menggunakan F-Score, sedangkan variabel independen diukur melalui rasio leverage, pemantauan yang tidak efektif, peruba...
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Pengaruh Kepuasan Kerja dan Komitmen Organisasi Afektif Terhadap Job Performance pada PTSP di Kementerian Kabupaten Semarang
Transformasi: Journal of Economics and Business Management
Vol 4
, No 1
(2025)
This study aims to analyze the effect of job satisfaction and affective organizational commitment on job performance at PTSP in the Ministry of Religious Affairs of Semarang Regency. Job satisfaction reflects employees' positive feelings towards their work, while affective organizational commitment reflects employees' emotional attachment to the organization. Both of these factors are believed to play an important role in improving job performance, especially in the public service sector. This s...
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Analisis Dinamika Pasar Kerja di Era Pemulihan Ekonomi: Pengaruh Output Ekonomi, Upah, Pendidikan, dan Investasi Asing di Indonesia
Wawasan : Jurnal Ilmu Manajemenx, Ekonomi dan Kewirausahan
Vol 3
, No 2
(2025)
This study aims to analyze the influence of Gross Regional Domestic Product (GRDP), Average Years of Schooling (AYS), Provincial Minimum Wage (PMW), and realized foreign investment on the Labor Force Participation Rate (LFPR). The background of this research is based on the urgency of understanding labor market dynamics as a strategic indicator of economic development, particularly following the COVID-19 pandemic. A quantitative approach is utilized in this study, applying panel data regression...
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Edukasi Pencegahan dan Manfaat Mc Kenzie Exercise dalam Mengurangi Nyeri Punggung Bawah pada Guru SMP Negeri 2 Seputih Mataram Lampung Tengah
Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri
Vol 4
, No 2
(2025)
Introduction: Low back pain (LBP) is pain felt in the lower back area, either local pain or radicular pain or both. This pain is felt between the lower rib angle to the buttocks, namely in the lumbar or lumbosacral area and is often accompanied by pain spreading towards the legs. Purpose: This education aims to explain the prevention and benefits of Mc. Kenzie exercise in reducing lower back pain that can be done independently to prevent ongoing pain. Method: The method used is to educate teache...
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Pengaruh Trend Fashion, Life Style, Brand Image Terhadap Keputusan Pembelian dan Niat Beli Ulang pada Dunia Hijab L-Scraft Lamongan
Wawasan : Jurnal Ilmu Manajemenx, Ekonomi dan Kewirausahan
Vol 3
, No 2
(2025)
In today’s modern era there are a lot of muslim women who wear hijab with various models, motifs, trends that adjust to fashion trend, life style, brand image of today muslim women. The purpose of this study is to provide an understanding of marketing management and to find out the influence of trend fashion, life style, brand image on purchase decisions and repurchase intentions in the world of L-scraft Lamongan hijab. The sample taken was 90 and used the questionnaire distribution techni...
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Pelatihan Manajemen Pemasaran dan Branding bagi Pengelola Homestay dan Penginapan Keluarga
Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri
Vol 4
, No 2
(2025)
This community service activity aims to improve the knowledge and skills of homestay and family inn managers in marketing and branding management in the region Pagaralam City. The background of this activity is the importance of the role of homestays and family lodging in supporting local tourism, as well as the problems faced by managers in terms of marketing and branding. The method of implementing this activity includes a needs survey, preparation of training materials, training implementatio...
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4 Sitasi
Aspect-Based Sentiment Analysis on E-commerce Reviews using BiGRU and Bi-Directional Attention Flow
Setiadi, De Rosal Ignatius Moses
; Warto, Warto
; Muslikh, Ahmad Rofiqul
; Nugroho, Kristiawan
; Safriandono, Achmad Nuruddin
Journal of Computing Theories and Applications
Vol 2
, No 4
(2025)
Aspect-based sentiment Analysis (ABSA) is vital in capturing customer opinions on specific e-commerce products and service attributes. This study proposes a hybrid deep learning model integrating Bi-Directional Gated Recurrent Units (BiGRU) and Bi-Directional Attention Flow (BiDAF) to perform aspect-level sentiment classification. BiGRU captures sequential dependencies, while BiDAF enhances attention by focusing on sentiment-relevant segments. The model is trained on an Amazon review dataset wit...
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The Application of the Spirit of Socio-Scientific Problem-Based Learning (SSIPBL) Model to Improve Learning Outcomes on the Respiratory System Material at Senior High School
JOURNAL OF BIOLOGY LEARNING
Vol 7
, No 1
(2025)
This study aims to analyze the implementation of the SPIRIT model of problem-based biology learning (SSIPBL) on the respiratory system material at Muhammadiyah 1 Sragen High School in the 2024/2025 academic year and to determine whether this model can improve students' learning outcomes. The research type used is quantitative with an experimental design. Data collection was carried out through learning outcome tests, observations, and interviews. Based on the t-test results, a significance value...
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