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ANALISIS STRATEGI PEMASARAN UNTUK MENINGKATKAN PENJUALAN MAKANAN DI PT. MAKANAN RAKYAT INDONESIA KENDAL
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 2
(2025)
Penelitian ini bertujuan untuk menganalisis strategi pemasaran PT. Makanan Rakyat Indonesia Kendal dengan pendekatan bauran pemasaran (produk, harga, promosi, dan tempat) serta analisis SWOT. Data diperoleh melalui wawancara dengan pemilik dan karyawan, observasi, serta dokumentasi. Hasil penelitian menunjukkan produk unggulan yaitu kerupuk ABS udang original dengan harga Rp5.000–Rp25.000, distribusi melalui toko offline dan platform online, serta promosi yang memanfaatkan media sosial dan e-com...
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Students' Mathematical Abstraction Thinking Ability with Kinesthetic Learning Style through Multi Representation Discourse Learning Model Assisted by Performance Assessment Integrated with Google Sites
Aini, Sindi Nur
; Waluya, Stevanus Budi
; Prabowo, Ardhi
; Agoestanto, Arief
; Masrukan
; Pramasdyahsari, Agnita Siska
; Bonyah, Ebenezer
Journal of Emerging Technology in Teaching and Learning
Vol 1
, No 2
(2025)
This study aims to describe the mathematical abstraction ability of kinesthetic learners through the application of a Multi-Representation Discourse (MRD) learning model assisted by performance assessment and integrated with Google Sites. This research employed a qualitative descriptive design. The participants were two 11th-grade students at SMA Negeri 11 Semarang identified as having a kinesthetic learning style, selected using purposive sampling. Data were collected through abstraction abilit...
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Analysis Of MSME District In Cileungsi District-Bogor Regency Using K-Means Cluster
Jurnal Ilmiah Serat Acitya
Vol 14
, No 2
(2025)
The purpose of this research is for MSME actors and the local government to provide solutions for limited capital, limited professional human resources, and limited access to information in order to measure market opportunities for both the government of Bogor Regency and MSME actors in Cileungsi District, Bogor Regency. The quantitative data used is secondary data, namely MSME actors in Cileungsi District, Bogor Regency and data obtained from the Office of Cooperatives and Small and Medium Ente...
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Studi tentang Keputusan Investasi pada Pegawai Badan Kesatuan Bangsa dan Politik Provinsi Jawa Tengah
Jurnal Ilmiah Serat Acitya
Vol 14
, No 2
(2025)
Penelitian ini bertujuan untuk menganalisis pengaruh literasi keuangan, pengetahuan investasi, dan pengalaman investasi terhadap keputusan investasi pegawai Badan Kesatuan Bangsa dan Politik Provinsi Jawa Tengah. Populasi dan sampel dalam penelitian ini adalah seluruh pegawai Badan Kesatuan Bangsa dan Politik Provinsi Jawa Tengah yang berjumlah 90 orang. Metode yang digunakan adalah metode sampling sensus atau sampling jenuh, dengan pendekatan kuantitatif dengan memanfaatkan data primer melalui...
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Pengaruh Work Family Conflict, Stres Kerja dan Kompensasi Terhadap Kinerja Karyawan di PT Nusa Gas Pratiwi
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 4
(2025)
This study aims to analyze the influence of work-family conflict, job stress, and compensation on employee performance at PT Nusa Gas Pratiwi. A quantitative approach with a survey method was employed, and data were collected through questionnaires distributed to 35 permanent employees. The data were analyzed using multiple linear regression with SPSS software. The results indicate that work-family conflict, job stress, and compensation have a positive and significant effect on employee performa...
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Penerapan Metode Double Moving Average Untuk Memprediksi Penjualan Tiket Bus Sinar Jaya Po Tambun
Jurnal Informatika dan Rekayasa Perangkat Lunak
Vol 7
, No 2
(2025)
The Sinar Jaya Autobus Company (PO) is one of the buses engaged in the tourism business that sells and provides community needs such as bus tickets. This PO requires forecasting in data processing to produce accurate reports. The reason for this is because PO Bus Sinar Jaya in determining the demand for bus tickets cannot predict availability. Based on these reasons, the design of this system uses the Double Moving Average (DMA) forecasting method for the forecasting process in determining the a...
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Implementasi Algoritma K-Nearest Neighbor Dalam Prediksi Penyakit Jantung
Jurnal Informatika dan Rekayasa Perangkat Lunak
Vol 7
, No 2
(2025)
Heart failure is a serious and pressing health problem that affects millions of people worldwide. Several factors influence the occurrence of heart failure, such as age, type of pain, blood pressure, cholesterol levels, and other risk factors associated with heart disease. With current technological developments, data mining and machine learning can be used to predict patient health conditions. Therefore, the problem of this research is how to implement data mining techniques for identifying hea...
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Integrasi Metode Weighted Product (WP) dan Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) untuk Pendukung Keputusan Penentuan Asisten Dosen
Muthmainnah, Aindri Rizky
; Pamput, Jessicha Putrianingsih
; Adiba, Fhatiah
; Surianto, Dewi Fatmarani
; Nasrullah, Asmaul Husnah
; Budiarti, Nur Azizah Eka
Jurnal Informatika dan Rekayasa Perangkat Lunak
Vol 7
, No 2
(2025)
The selection of teaching assistants requires an objective and effective decision-making system. This study designs a decision support system for selecting assistants in the Algorithm and Basic Programming course at JTIK, Universitas Negeri Makassar, by integrating the Weighted Product (WP) and Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) methods. WP assigns weights to evaluation criteria, while TOPSIS identifies the best candidates based on positive and negative ideal...
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The physicochemical properties, bioactive composition, bioactivity, and food innovation based on Flacourtia inermis fruit: A narrative literature review
Witoyo, Jatmiko Eko
; Alvianto, Dikianur
; Permatasari, Nelsy Dian
; Utoro, Panggulu Ahmad Ramadhani
Journal of Food and Agricultural Product
Vol 5
, No 2
(2025)
Flacourtia inermis fruit, locally known as lobi-lobi fruit, is one of Indonesia's rare local fruits, rich in nutritional and bioactive compounds. However, the physical-chemical characteristics, bioactive composition, bioactivity, and food innovations based on the lobi-lobi fruit have not yet been comprehensively explored. So, the objective of this article is to provide a comprehensive overview of the physical-chemical characteristics, bioactive composition, bioactivity, and food innovations base...
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Klitih In The Digital Era: A Criminogenic Analysis And The Dilemma Of Restorative Justice Implementation
Research Fair Unisri
Vol 9
, No 1
(2025)
The phenomenon of klitih in Yogyakarta represents a form of street violence perpetrated by adolescents, often rooted in complex criminogenic factors such as moral degradation, weak family control, the influence of social media, and the glorification of violence by peer groups. This study employs a descriptive qualitative approach through case analysis and an examination of structural, cultural, and systemic factors influencing juvenile delinquency. The implementation of restorative justice as re...
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