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PENGARUH INFLUENCER MARKETING DAN MINAT BELI PRODUK FASHION WANITA TERHADAP PENGGUNA SOSIAL MEDIA INSTAGRAM
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
A purchase decision denotes a consumer’s final act after mulling over an array of product-related insights. This inquiry was orchestrated to delve into the repercussions of digital tastemakers and the utilization of social media on female consumers’ inclination to acquire fashion commodities via Instagram. Data were amassed through the circulation of questionnaires among 385 female Instagram aficionados, selected through a purposive sampling framework. The t-test statistical probe revealed that...
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Optimalisasi Digital Marketing dan Inovasi Pelayanan Publik dalam Pengembangan Bank Pembangunan Daerah Jawa Tengah
Jurnal Media Administrasi
Vol 10
, No 2
(2025)
This research aims to analyze the optimization of digital marketing in increasing the competitiveness of Bank Jateng, formulate the main challenges in the implementation of digital-based public service innovations, and develop an integration strategy between digital marketing and public service innovation to strengthen the role of Bank Jateng in regional economic development. The research method used was descriptive qualitative with data collection techniques through interviews with 11 informant...
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Systematic Literature Review: Determinan Sosial Ekonomi dan Struktural Kemiskinan di Daerah Istimewa Yogyakarta
Jurnal Media Administrasi
Vol 10
, No 2
(2025)
Poverty in the Special Region of Yogyakarta (DIY) remains a significant issue despite a decline in poverty rates in recent years. This study aims to identify the factors influencing poverty in DIY from social, economic, and structural perspectives, as well as to evaluate policies that can address this issue. The method used in this research is a literature review through a Systematic Literature Review (SLR), examining various relevant sources on poverty in DIY and the poverty alleviation policie...
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Pengaruh Penerapan Good Corporate Govermance Terhadap Kinerja Keuangan Pada Koperasi Pemasaran Trangsan Manunggal Jaya Kabupaten Sukoharjo
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 2
(2025)
This study aims to analyze the influence of Good Corporate Governance (GCG) principles on the financial performance of Koperasi Pemasaran Trangsan Manunggal Jaya, including transparency, accountability, responsibility, independence, and fairness. Data were collected through questionnaires, observations, and literature studies involving 46 respondents knowledgeable about GCG implementation within the cooperative. The data were analyzed using multiple linear regression, t-test, F-test, and coeffic...
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ANALISIS STRATEGI PEMASARAN UNTUK MENINGKATKAN PENJUALAN MAKANAN DI PT. MAKANAN RAKYAT INDONESIA KENDAL
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 2
(2025)
Penelitian ini bertujuan untuk menganalisis strategi pemasaran PT. Makanan Rakyat Indonesia Kendal dengan pendekatan bauran pemasaran (produk, harga, promosi, dan tempat) serta analisis SWOT. Data diperoleh melalui wawancara dengan pemilik dan karyawan, observasi, serta dokumentasi. Hasil penelitian menunjukkan produk unggulan yaitu kerupuk ABS udang original dengan harga Rp5.000–Rp25.000, distribusi melalui toko offline dan platform online, serta promosi yang memanfaatkan media sosial dan e-com...
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Students' Mathematical Abstraction Thinking Ability with Kinesthetic Learning Style through Multi Representation Discourse Learning Model Assisted by Performance Assessment Integrated with Google Sites
Aini, Sindi Nur
; Waluya, Stevanus Budi
; Prabowo, Ardhi
; Agoestanto, Arief
; Masrukan
; Pramasdyahsari, Agnita Siska
; Bonyah, Ebenezer
Journal of Emerging Technology in Teaching and Learning
Vol 1
, No 2
(2025)
This study aims to describe the mathematical abstraction ability of kinesthetic learners through the application of a Multi-Representation Discourse (MRD) learning model assisted by performance assessment and integrated with Google Sites. This research employed a qualitative descriptive design. The participants were two 11th-grade students at SMA Negeri 11 Semarang identified as having a kinesthetic learning style, selected using purposive sampling. Data were collected through abstraction abilit...
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Analysis Of MSME District In Cileungsi District-Bogor Regency Using K-Means Cluster
Jurnal Ilmiah Serat Acitya
Vol 14
, No 2
(2025)
The purpose of this research is for MSME actors and the local government to provide solutions for limited capital, limited professional human resources, and limited access to information in order to measure market opportunities for both the government of Bogor Regency and MSME actors in Cileungsi District, Bogor Regency. The quantitative data used is secondary data, namely MSME actors in Cileungsi District, Bogor Regency and data obtained from the Office of Cooperatives and Small and Medium Ente...
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Studi tentang Keputusan Investasi pada Pegawai Badan Kesatuan Bangsa dan Politik Provinsi Jawa Tengah
Jurnal Ilmiah Serat Acitya
Vol 14
, No 2
(2025)
Penelitian ini bertujuan untuk menganalisis pengaruh literasi keuangan, pengetahuan investasi, dan pengalaman investasi terhadap keputusan investasi pegawai Badan Kesatuan Bangsa dan Politik Provinsi Jawa Tengah. Populasi dan sampel dalam penelitian ini adalah seluruh pegawai Badan Kesatuan Bangsa dan Politik Provinsi Jawa Tengah yang berjumlah 90 orang. Metode yang digunakan adalah metode sampling sensus atau sampling jenuh, dengan pendekatan kuantitatif dengan memanfaatkan data primer melalui...
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Pengaruh Work Family Conflict, Stres Kerja dan Kompensasi Terhadap Kinerja Karyawan di PT Nusa Gas Pratiwi
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 4
(2025)
This study aims to analyze the influence of work-family conflict, job stress, and compensation on employee performance at PT Nusa Gas Pratiwi. A quantitative approach with a survey method was employed, and data were collected through questionnaires distributed to 35 permanent employees. The data were analyzed using multiple linear regression with SPSS software. The results indicate that work-family conflict, job stress, and compensation have a positive and significant effect on employee performa...
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Penerapan Metode Double Moving Average Untuk Memprediksi Penjualan Tiket Bus Sinar Jaya Po Tambun
Jurnal Informatika dan Rekayasa Perangkat Lunak
Vol 7
, No 2
(2025)
The Sinar Jaya Autobus Company (PO) is one of the buses engaged in the tourism business that sells and provides community needs such as bus tickets. This PO requires forecasting in data processing to produce accurate reports. The reason for this is because PO Bus Sinar Jaya in determining the demand for bus tickets cannot predict availability. Based on these reasons, the design of this system uses the Double Moving Average (DMA) forecasting method for the forecasting process in determining the a...
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