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Dampak Price, Green Knowledge, dan Electronic Word of Mouth terhadap Purchase Intention Pada Sepeda Listrik di Kediri
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 4
(2025)
This study aims to analyze the effect of price, green knowledge, and electronic word of mouth (eWOM) on purchase intention toward electric bicycles in Kediri City. A quantitative approach with a causal-comparative design was employed. Data were collected through an online questionnaire involving 112 respondents familiar with electric vehicle concepts, using purposive sampling. The validity and reliability tests confirmed that all research instruments were valid and reliable. Data analysis was pe...
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ANALISIS PERAN TEKNOLOGI INFORMASI DALAM MENINGKATKAN EFISIENSI PEMASARAN
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
The rapid development of information technology (IT) in the digital age has brought significant changes to various aspects of life, including the business world. IT not only makes it easier for people to carry out their daily activities, but also contributes greatly to data management and the delivery of relevant, fast, and accurate information. One of the tangible impacts of IT development can be seen in the field of marketing. The transition from traditional marketing to digital marketing enab...
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PERAN KEPERCAYAAN DALAM MENINGKATKAN KEPUTUSAN PEMBELIAN PRODUK PINKFLASH
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
This study aims to explore the role of trust in enchancing purchasing decisions for Pinkflash cosmetic products considering the influence of product quality, brand image, and price. The method applied in this study quantitative approach trought a survey by distributing questionnaires to 100 student respondents from Dian Nuswantoro University Semarang who are also users of Pinkflash product. Data analysis was conducted using Partial Least Squares (PLS). The findings indicate indicate that product...
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PERAN DIGITAL MARKETING, KUALITAS PRODUK DAN KUALITAS LAYANAN DALAM PENINGKATAN KEPUTUSAN PEMBELIAN ULANG KOPI DISAAT
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
This research investigates how digital marketing, product quality, and service quality impact the repurchase intentions of consumers who buy Kopi Disaat products. The study is driven by the increasing competition in Indonesia’s coffee shop market and the rising consumer preference for coffee served in plastic cups. A quantitative approach was utilized, applying Structural Equation Modeling with Partial Least Squares (SEM-PLS) using SmartPLS 4.0. Data were gathered through purposive sampling from...
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STUDI MODERASI STRUKTUR MODAL DALAM IMPLIKASI LIKUIDITAS DAN PROFITABILITAS TERHADAP NILAI PERUSAHAAN: KASUS ENTITAS PROPERTI DAN REAL ESTATE 2022–2024
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
This study links Liquidity, profitability, value, capital structure. Moderator (IDX property firms, 2022–2024). Using quantitative methods with multiple linear, moderated regression analysis (MRA), 76 companies were examined. Results show liquidity (Current Ratio) negatively affects firm value, indicating that excessive current assets reduce efficiency and investor appeal. ROE lacks impact, showing profit instability. Capital structure shows no moderating effect.These findings emphasize the need...
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PERAN INFLUENCER MARKETING, BRAND AWARENESS DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN LIPCREAM WARDAH
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
This research investigates the impact of influencer marketing, brand awareness, and product quality on consumers' decisions to purchase Wardah lip cream. Employing a quantitative method, data was gathered through an online questionnaire filled out by 100 participants who are actual users of the product. The data was then analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) through the SmartPLS 4 software. Based on the analysis, influencer marketing was found to have a posi...
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DETERMINAN PRICE PERCEPTION, PRODUCT QUALITY, DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SEPATU OLAHRAGA ORTUSEIGHT DI KOTA SEMARANG
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
This study aims to evaluate the influence of price perception, product quality, and brand image on purchasing decisions for Ortuseight sports shoes in Semarang City. The research is motivated by the growing competition within the local footwear industry and the evolving consumer behavior that now considers not only functional aspects but also symbolic and emotional values of products. A quantitative approach was employed, using a survey method through the distribution of questionnaires to 150 re...
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Modifikasi Rangkaian Kontrol Baby Incubator Berbasis PID
Journal of Health Technology and Public Health
Vol 2
, No 3
(2025)
This report presents a comprehensive overview of the crucial role of Proportional-Integral-Derivative (PID) control systems in maintaining an optimal environment for premature neonates in modern infant incubators. The main focus is directed on the effectiveness of the PID system in regulating vital physiological parameters such as temperature, humidity, and stability of the baby's body temperature, which greatly determine the survival and development of the neonate. The PID control system is pro...
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Rancang Bangun Infusion Device Analyzer Dilengkapi Tampilan Suhu dan Kelembapan Ruangan Berbasis Arduino
Journal of Health Technology and Public Health
Vol 2
, No 3
(2025)
Infusion Device Analyzer is a tool for testing the performance of an infusion pump and Syringe Pump. This tool measures flow and occlusion provided by the infusion pump and syringe pump. So a tool is needed to calibrate the infusion pump and syringe pump according to applicable standards so that swelling does not occur in the patient. The design of this calibration tool can also be used as student learning material so that students can understand and comprehend the working principles of the Infu...
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Rancang Bangun Alat Pendeteksi Gas CO dan COHb
Journal of Health Technology and Public Health
Vol 2
, No 3
(2025)
The IoT-based CO and COHb gas detector is a device used to detect the presence of carbon monoxide (CO) gas and the level of carboxyhemoglobin (COHb), supported by Internet of Things (IoT) technology for remote monitoring and real-time reporting. This device will be used in hospital rooms, serving as an important solution in efforts to ensure the safety of patients, medical staff, and hospital visitors. With the presence of the CO and COHb gas detector, hospital staff will find it easier to detec...
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