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Implementasi Pemasaran Digital dan Online Branding sebagai Strategi Pengembangan UMKM
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Vol 4
, No 1
(2026)
The development of digital technology has triggered significant changes in marketing and brand management, particularly in the Micro, Small, and Medium Enterprises (MSMEs) sector. This study aims to conduct a comprehensive analysis of the implementation of digital marketing and online branding as strategies for developing MSMEs to increase competitiveness and business sustainability in the digital economy era. This study focuses on the use of social media, marketplaces, and various other digital...
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Pengaruh Modal Usaha, Lokasi Usaha, Harga Jual dan Lama Usaha terhadap Pendapatan Usaha Mikro Kecil di Kelurahan Brang Biji
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Vol 4
, No 1
(2026)
A significant income gap occurred among 65 micro and small business units in Brang Biji Village, Sumbawa District, Sumbawa Regency even though they have similar business characteristics. This study aims to analyze the influence of business capital, business location, selling price, and business duration on the income of micro and small businesses partially and simultaneously. The study used an explanatory quantitative method with 55 samples selected through the Slovin formula and simple random s...
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Pengaruh Rasio Keuangan Terhadap Earning Per Share: Studi Sektor Makanan dan Minuman di Indonesia
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 5
, No 1
(2026)
This study aims to analyze the effect of Current Ratio (CR), Debt to Asset Ratio (DAR), and Inventory Turnover on Earning Per Share (EPS). This research employs a quantitative method with a causal-comparative ex-post facto approach. The population includes food and beverage companies listed on the Indonesia Stock Exchange (IDX) for the 2020-2023 period. The sampling technique used purposive sampling, resulting in 10 companies with a total of 40 observations. Data analysis was conducted using mul...
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Pengaruh Kepemimpinan Demokratik terhadap Kinerja Karyawan Melalui Kedisiplinan sebagai Variabel Intervening pada Jambi Ekspres Televisi
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Vol 4
, No 1
(2026)
The purpose of the study is to determine the effect of democratic leadership on employee performance through work discipline as an intervening variable at PT Jambi Eskpres Televisi. This type of research is quantitative research. The population in this study were all employees of PT Jambi Ekspres Televisi, totaling 30 people, with a research sample of 30 people. Data collection used a questionnaire that had been tested for validity and reliability. The research analysis method used descriptive s...
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Hybrid Apriori–MST Framework for Revealing the Structural Backbone of Consumer Purchase Patterns
Jurnal Elektronika dan Komputer
Vol 18
, No 2
(2026)
Traditional association rule analysis is effective at uncovering co-purchase patterns but fails to provide a global structural view of the market, which often results in fragmented and isolated insights. This study proposes a hybrid framework that integrates the Apriori algorithm with a Minimum Spanning Tree (MST) in order to validate and contextualize association rules within a single structural backbone. Transaction data from a retail store are transformed into a weighted, undirected product g...
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Strategi Bertahan UMKM Kue di Tengah Persaingan Kuliner Modern
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Vol 4
, No 1
(2026)
The rapid growth of the modern culinary industry has created intense competition for Micro, Small, and Medium Enterprises (MSMEs), particularly traditional and home-based cake businesses. This situation requires cake MSMEs to adopt appropriate strategies in order to sustain their businesses. This study aims to analyze the survival strategies implemented by cake MSMEs amid modern culinary competition. The research employs a qualitative approach with a descriptive design. Data were collected throu...
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Analisis Profitability Ratio Terhadap Stock Price Pada Perusahaan Sub Sektor Pertambangan Periode 2020-2024
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Vol 4
, No 1
(2026)
The purpose of this study is to examine how profitability ratios such as Gross Profit Margin (GPM), Net Profit Margin (NPM), Operating Profit (OP), Return on Equity (ROE), Return on Investment (ROI), Return on Assets (ROA), Earning Power (EP), and Earning per Share (EPS) have developed during the period between 2020 and 2024 in the mining sub-sector. This study analyzes five issuers on the Indonesia Stock Exchange: BRMS, ESSA, ANTM, INCO, and MDKA. The secondary data used are annual financial re...
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Optimising Time Efficiency in Green Retrofit Jetty Projects through Envision and Lean-Based Value Stream Mapping
Advance Sustainable Science, Engineering and Technology (ASSET)
Vol 8
, No 1
(2026)
Indonesia, as a strategic global maritime axis, has only 7.03% of its islands equipped with jetties, and jetty construction poses environmental challenges due to emissions and ecological impacts. Green retrofitting provides a sustainable solution by improving energy efficiency in existing jetties. The Envision rating system guides the transition from conventional to green infrastructure, assessing quality of life, leadership, resource allocation, natural environment, and climate resilience. Desp...
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Analisis Aspek Hukum Kualitas Pelayanan BRT (Bus Rapid Transit) Trans Semarang
Public Service And Governance Journal
Vol 7
, No 1
(2026)
One of the classic problems of Semarang City as a metropolitan city is related to the arrangement of the transportation system until now not resolved comprehensively. The arrangement of transportation in Semarang City as a trigger for the emergence of problems disproportionate number of vehicles to the number of passengers or residents compared to the volume of roads passed by motorized vehicles in Semarang City. With the increasing population of Semarang City on the one increasing motorized veh...
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Scientific Reasoning Skills in Physics Education: A Preliminary Analysis of High School Students’ Competence in Temperature and Heat
Lontar Physics Today
Vol 5
, No 1
(2026)
Scientific reasoning skills play a crucial role in understanding physics concepts through cause–effect analysis and evidence-based reasoning. However, physics learning that remains predominantly focused on problem-solving tasks has resulted in students being less accustomed to engaging in systematic scientific thinking. This study aims to analyze and describe the level of scientific reasoning skills of high school students on the topic of temperature and heat as an initial effort to map their sc...
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