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Brand Image dan Kualitas Produk sebagai Faktor Penentu Brand Loyalty Produk Air Mineral Le Mineral pada Konsumen Mahasiswa Generasi Z
Khairunnisa, Kaifa Elfitri
; Amanda, Khofifah Tria
; Nailah, Muflihatun
; Alifah, Naswa Naila
; Fitria, Yumna Rizky
; Pangesti, Yuniar Nur
Wawasan : Jurnal Ilmu Manajemenx, Ekonomi dan Kewirausahan
Vol 3
, No 2
(2025)
This study examines the influence of brand image and product quality of Le Minerale on brand loyalty among undergraduate students of Economic Education at Universitas Sebelas Maret (UNS). The research was conducted from May to June 2025 in Surakarta using stratified random sampling method, targeting 2022 cohort students who had purchased and consumed Le Minerale at least once in the past month. Primary data were collected through an online survey involving 55 respondents, analyzed using descript...
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E-Commerce Training to Enhance Product Competitiveness for MSMEs in Kaliyoso Village, Kangkung District
Community Service Journal: Adarma Acitya
Vol 1
, No 1
(2025)
Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in the national economy. However, many MSME entrepreneurs in Kaliyoso Village, Kangkung District, face challenges in digital marketing. The lack of e-commerce utilization has become a major obstacle in enhancing product competitiveness. This community service program aims to improve the understanding and skills of MSME entrepreneurs in leveraging e-commerce platforms.
The methods used in this program include socialization, training...
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Pembuatan Ecoprint Untuk Meningkatkan Ketrampilan Menggunakan Bahan Alam Pada Pembelajaran Seni Budaya Dan Prakarya Anak Sekolah Dasar Di Kalijambe Sragen: Ecoprint Untuk Meningkatkan Ketrampilan
Supriyadi, Slamet
; Yulianto, Nanang
; Margana
; Widiyastuti, Endang
; Yunianti, Esterica
; Fauzi, Ali
Adi Widya: Jurnal Pengabdian Masyarakat
Vol 9
, No 1
(2025)
Making ecoprints to improve skills in using natural materials in learning arts and culture and crafts for elementary school children in Kalijambe, Sragen. Making this ecoprint means that the motifs produced on each fabric have different colors and patterns even though they use the same type of plant leaves. This is due to several factors, the relatively different shapes of the leaves. The introduction of ecoprinting to elementary school children creates a creative experience in learning arts and...
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Rice-Adulterated Roasting: How Traditional Practices Alter Acidity and Caffeine in Indonesian (Sumowono) Robusta Coffee (Coffea Canephora)
Journal of Chemical Process and Material Technology
Vol 4
, No 2
(2025)
Coffee is a globally significant commodity, with Coffea canephora (robusta) accounting for 40–43% of production. Recent climate-induced yield declines have raised concerns about coffee quality and affordability. Traditional Indonesian practices, such as adding rice during roasting, offer potential solutions to modulate flavor and chemical composition. This study investigates the effects of rice adulteration (0–30% w/w) on the acidity and caffeine content of Sumowono Robusta coffee using UV-VIS s...
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Rebranding Universitas Karya Husada Semarang Sebagai Upaya Peningkatan Brand Awarness
JURNAL ILMIAH KOMPUTER GRAFIS
Vol 18
, No 1
(2025)
This study explores the rebranding of Universitas Karya Husada Semarang as a strategic effort to enhance brand awareness in a competitive higher education environment. The research adopts a qualitative descriptive approach combined with the Research and Development (R&D) method to design and validate an effective rebranding strategy. Data were collected through observations, interviews with university stakeholders, and questionnaires distributed to students and the general public. The rebran...
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PERAN KEARIFAN LOKAL DALAM MEMPERKUAT KETAHANAN NASIONAL MELALUI STRATEGI PENCEGAHAN TERORISME BERBASIS SOSIAL-BUDAYA DI INDONESIA
Jurnal Global Citizen : Jurnal Ilmiah Kajian Pendidikan Kewarganegaraan
Vol 14
, No 1
(2025)
ABSTRAK
Ketahanan nasional menghadapi tantangan baru seiring dengan meningkatnya ancaman radikalisme dan terorisme di Indonesia. Dalam konteks ini, kearifan lokal berpotensi menjadi modal sosial yang efektif dalam memperkuat strategi pencegahan terorisme berbasis sosial-budaya. Penelitian ini menganalisis peran kearifan lokal dalam membangun ketahanan nasional melalui mekanisme preventif dan adaptif terhadap radikalisme. Menggunakan metode studi literatur sistematis dengan pendekatan kualitatif,...
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PERANCANGAN KEMASAN PADA BOARD GAME PETUALANGAN TRADISIONAL RASA
JURNAL ILMIAH KOMPUTER GRAFIS
Vol 18
, No 1
(2025)
The packaging design of the Petualangan Tradisional Rasa board game aims to create an educational medium that attracts the interest of young people aged 19–22 toward traditional Indonesian cuisine. This game is designed to address the declining interest among the younger generation in local culinary heritage due to the dominance of modern food culture. The design process employed a combination of qualitative and quantitative methods. The qualitative method involved observation and interviews wit...
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Pengaruh Profitabilitas, Struktur Modal Terhadap Nilai Perusahaan dengan Ukuran Perusahaan Sebagai Moderasi
KOMPAK : Jurnal Ilmiah Komputerisasi Akuntansi
Vol 18
, No 1
(2025)
The study was conducted to investigate how profitability, capital structure, and company size affect company value, company size acts as a moderator variable. There are independent variables Profitability and Capital Structure and dependent variables, Company Value, while Company Size acts as a moderator factor. The study focused on companies in the healthcare sector listed on (IDX) from 2021 to 2023, and identified 13 companies that met the established criteria, resulting in a total of 39 obser...
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Analyzing Financial Distress: The Impact of Intellectual Capital, Operating Capacity, Capital Structure, and Operating Cash Flow with Profitability as a Mediator
KOMPAK : Jurnal Ilmiah Komputerisasi Akuntansi
Vol 18
, No 1
(2025)
Financial distress refers to a company’s persistent inability to meet financial obligations, signaling severe monetary strain that precedes formal bankruptcy or liquidation proceedings. This study investigates the impact of intellectual capital (VAICTM), operational capacity (TATO), capital structure (DER), and operating cash flow (OCF) on financial distress (Altman Z-Score), with profitability (ROA) serving as a mediating variable. The theoretical framework of this research is grounded in signa...
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TEKNOLOGI HIGH PRESSURE PROCESSING (HPP) TERHADAP KEAMANAN MIKROBIOLOGIS DAN KUALITAS PRODUK PANGAN BEKU (FROZEN FOOD)
Stephen, Stephen Davtaniel Brenario
; Tahara, Talitha Azmi
; Boangmanalu, Tania Roitona
; Safitri, Tyara Dewi
Jurnal Agrifoodtech
Vol 4
, No 1
(2025)
Frozen food merupakan salah satu jenis produk pangan yang digemari masyarakat modern karena daya simpan yang lama dan kemudahan dalam penyajian. Namun, proses pembekuan konvensional dengan suhu tinggi dapat menurunkan kandungan nutrisi dan kualitas sensorik produk. Oleh karena itu, teknologi non-termal seperti High Pressure Processing (HPP) menjadi solusi inovatif untuk mempertahankan kualitas nutrisi dan sensorik makanan beku tanpa perlu pemanasan tinggi. Artikel ini bertujuan mengkaji potensi...
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