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PENGARUH SOCIAL MEDIA MARKETING, CONTENT MARKETING, DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK SMARTPHONE SAMSUNG DAN IPHONE PADA MAHASISWA UNIVERSITAS DI SEMARANG
Jurnal Manajemen Sosial Ekonomi
Vol 4
, No 1
(2025)
Samsung and iPhone are popular brands in Indonesia's smartphone market, attracting many users. Nowadays, smartphones serve not only for communication but also as tools for digital marketing. This study focuses on examining how social media marketing, content marketing, and brand image affect the choices of university students in Semarang when it comes to buying Samsung and iPhone smartphones. We collected data from 100 students selected using a specific sampling method. We used a Likert scale qu...
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PENGARUH CELEBRITY ENDORSER, BRAND EQUITY DAN CUSTOMER BONDING TERHADAP TINGKAT INTENSI LOYALITAS PELANGGAN TOKOPEDIA
Jurnal Manajemen Sosial Ekonomi
Vol 4
, No 1
(2025)
The aim of this research is to evaluate the influence of celebrity endorsers, Brandequity and customer bondingon Tokopedia customer loyalty. In this research, the population consists of people who have used Tokopedia as a place to shop online at least twice, and the sampel was taken from 150 respondents using non-probability sampling methods, especially purposive. This research uses PLS (Partial Least Square) as an analysis tool. Tokopedia must concentrate on customer loyalty to build Brandequit...
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ANALISIS DAMPAK INTEGRASI ESG PADA PROFIL RISIKO-RETURN PORTOFOLIO INVESTASI
Jurnal Manajemen Sosial Ekonomi
Vol 4
, No 1
(2025)
This research aims to analyze the impact of Environmental, Social, and Governance (ESG) integration on the risk-return profile of the investment portfolio of PT Unilever Indonesia Tbk. The research employs a quantitative method with a case study approach, utilizing historical data from the period 2017-2021. The data is analyzed to identify the relationship between ESG scores and portfolio returns, as well as portfolio risk. Regression analysis and t-test are employed to test the research hypothe...
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Hubungan Dukungan Keluarga dan Lama Menjalani Hemodialisa terhadap Tingkat Kecemasan Pada Pasien Gagal Ginjal Kronik
Jurnal Ventilator: Jurnal riset ilmu kesehatan dan Keperawatan
Vol 3
, No 1
(2025)
Chronic kidney failure or chronic kidney disease (CKD) is a non-communicable disease that has increased the prevalence of mortality and morbidity in the last 20 years. The prevalence according to RISKESDAS in 2013 showed CKD was 2% and increased to 3.8% (739,208) in 2018. Dialysis is a kidney replacement therapy (TPG) which is used to prevent kidney deterioration. TPG carried out throughout life will change the patient's life physically, cognitively, psychologically, socially, and spiritually. W...
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Analisis Faktor-Faktor yang Mempengaruhi Kepatuhan Perempuan terhadap Deteksi Dini Kanker Serviks dengan Pemeriksaan IVA atau Pap Smear
Jurnal Ventilator: Jurnal riset ilmu kesehatan dan Keperawatan
Vol 3
, No 1
(2025)
Globally, cervical cancer was the fourth most common cancer among women, with low screening coverage contributing to the high number of cases diagnosed at an advanced stage. This study aimed to identify the factors influencing women's compliance with cervical cancer screening through IVA or Pap smear examinations. The research employed a quantitative method with a cross-sectional design. The study sample consisted of 112 respondents, selected using a simple random sampling technique. Data were a...
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Pengaruh Dukungan Suami dan Nilai-Nilai Spiritualitas terhadap Depresi Ibu Pasca Melahirkan di Wilayah Kerja Puskesmas Rembang Kabupaten Purbalingga
Jurnal Ventilator: Jurnal riset ilmu kesehatan dan Keperawatan
Vol 3
, No 1
(2025)
Husband support and spiritual values are very useful to accelerate recovery and can reduce the risk of complications during pregnancy or other postpartum problems such as postpartum depression in the mother. The purpose of this study is to find out the influence of husband support and spirituality values on postpartum maternal depression. This research is a type of quantitative research with a cross-sectional approach. The sample used was postpartum mothers on the 3rd - 2nd day postpartum in the...
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PENGARUH PROFITABILITAS, LIKUIDITAS, STRUKTUR MODAL DAN SOLVABILITAS TERHADAP NILAI PERUSAHAAN TELEKOMUNIKASI DENGAN COVID-19 SEBAGAI VARIABEL CONTROL
Jurnal Manajemen Sosial Ekonomi
Vol 4
, No 1
(2025)
The purpose of this study was to determine and analyze the effect of profitability, liquidity, capital structure and solvency on the value of telecommunications companies listed on the Indonesia Stock Exchange for the 2019-2022 period with covid-19 as a control variable. The data used is secondary data from the company's financial statements. This study applied purposive sampling technique in sampling, obtained a sample of 8 telecommunications companies with 128 financial reports. This study app...
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ANALISIS BUDAYA ORGANISASI TERHADAP KINERJA DI LINGKUP UMKM WILAYAH TAMANSARI, KOTA TASIKMALAYA
Jurnal Manajemen Sosial Ekonomi
Vol 4
, No 1
(2025)
Organizational culture is a system of values, norms and beliefs held by a group of people in an organization that differentiates it from other organizations. This definition can also be seen as a pattern of basic assumptions discovered or developed by a group of people as they interact with each other. Organizational culture can also be interpreted as the characteristics or guidelines implemented by each member of an organization or company. Micro, Small, Small and Medium Enterprises (UMKM) are...
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ANALISIS PENGELOLAAN DANA KAS BERBASIS VB.NET DENGAN PENDEKATAN CASH BASIS
Jurnal Manajemen Sosial Ekonomi
Vol 4
, No 1
(2025)
Penelitian ini dilaksanakan di Zao Martial Art yang merupakan salah satu usaha industri konveksi yang bergerak dalam memproduksi seragam dan perlengkapan alat-alat taekwondo yang terletak di Jl. Raya Manyaran-Gunungpati, Cepoko, Kec.Gunung Pati, Kota Semarang. Perhitungan penerimaan dan pengeluaran kas setiap bulannya menggunakan Microsoft Excel dan untuk pencatatannya masih menggunakan tulis tangan pada selembar kertas. Belum adanya sistem informasi berbasis dekstop yang dapat memudahkan bagian...
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PENGARUH LIVE STREAMING, ONLINE REVIEW CUSTOMER DAN INFLUENCER MARKETING TERHADAP MINAT BELI PADA APLIKASI TIKTOK SHOP (Studi Pada Mahasiswa Universitas Islam Darul Ulum Lamongan): PENGARUH LIVE STREAMING, ONLINE REVIEW CUSTOMER DAN INFLUENCER MARKETING TERHADAP MINAT BELI PADA APLIKASI TIKTOK SHOP (Studi Pada Mahasiswa Universitas Islam Darul Ulum Lamongan)
This research aims to determine the influence of live streaming, online customer reviews and influencer marketing on consumer buying interest in the TikTok Shop application. This research was conducted at the Darul Ulum Lamongan Islamic University involving 98 students as respondents. This research uses the Purposive Sampling method. The research was carried out with partial tests and simultaneous tests using SPSS 26. The results of the coefficient of determination test based on the R Square val...
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