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MODEL PENGEMBANGAN KOMUNIKASI PEMASARAN DAN KUALITAS PRODUK DALAM RANGKA MERAIH KEPERCAYAAN DAN LOYALITAS KONSUMEN
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 11
, No 2
(2016)
The background of this research is the lack of marketing communications and the quality of the products of UMKM in the city of Semarang. This indicates UMKM can not achieve the trust and loyalty of consumers. In general, this study aims to determine the effect of marketing communications and product quality on customer loyalty which the trust as an intervening variable. In particular, this study aims to improve the competitiveness of UMKM.The model used in this study is composed of four variable...
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ANALISIS KUALITAS PELAYANAN, HARGA DAN FASILITAS TERHADAP KEPUASAN KONSUMEN PENGGUNA PT ROSALIA INDAH TRANSPORT (Survei pada Pelanggan PT Rosalia Indah Transport di Palur Karanganyar)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 1
(2016)
This study aims to determine the significance of the effect of service quality on customer satisfaction using bus transportation services PT Rosalia Indah Transport in Palur Karanganyar; the effect of price on consumer satisfaction that use bus transportation services PT Rosalia Indah Transport in Palur Karanganyar; the effect of the facility to the satisfaction of consumers who use bus transportation services PT Rosalia Indah Transport in Palur Karanganyar; which of the quality of service, pric...
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ANALISIS PENGARUH HARGA, KUALITAS PRODUK, KEBUTUHAN MENCARI VARIASI DAN IKLAN PRODUK PESAING TERHADAP KEPUTUSAN PERPINDAHAN MEREK PADA KONSUMEN PEMBALUT WANITA CHARM (Survei pada Mahasiswi Fakultas Ekonomi Universitas Slamet Riyadi Surakarta)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
(2016)
The large number of brands of sanitary napkins that are on the market causing consumers desirability has moved from one brand to another brand. The shift of consumers to other brands is influenced by various factors, including price, product quality, needs looking for variety and product advertising competitors. The purpose of this research was: analyzing the significance of the influence of prices, quality products, needs looking for variety and product advertising a competitor against the deci...
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PENGARUH BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SOPHIE PARIS DENGAN WORD OF MOUTH POSITIF SEBAGAI VARIABEL MODERASI (Survei pada Mahasiswi Fakultas Ekonomi Universitas Slamet Riyadi Surakarta)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 2
(2016)
A purchasing decision made by a consumer is undertaken on the basis of the wishes and needs of a product. Therefore the fashion companies strive to innovate to create high-quality products and having a good brand in the minds of consumers. The purpose of this research was: 1) to analyze the significance of the influence of the brand image of Sophie Paris purchases. 2) to analyze the significance of the influence of Word of Mouth (WOM) positive towards purchasing decision Sophie Paris. 3) to anal...
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ANALISIS FINANCIAL DISTRESS MENGGUNAKAN MODEL ALTMAN Z-SCORE PADA PERUSAHAAN ASURANSI YANG LISTING DI BURSA EFEK INDONESIA TAHUN 2011 – 2014
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 2
(2016)
This study aims to determine the financial condition of insurane companies listed on the Indonesia Stock Exchange from 2011-2014. By using the Altman Z-Score to see how much financial distress on the insurance companies, amounting to 9companies.By using the formula Z-Score = 1,2 X1+1,4 X2+3,3 X3+0,6 X4+1,0 X5. The results showed a total of 9 insurance companies that went public there are still some who are greeting bankrupt condition. In 2011, as many as 22,2% of companies declared bankrupt, 77,...
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PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS DENGAN KEPUASAN SEBAGAI VARIABEL INTERVENING PADA NASABAH PENGGUNA MOBILE BANKING
Jurnal Ekonomi dan Kewirausahaan
Vol 15
, No 3
(2016)
The purpose of this study was to analyze the significance of the effect of service quality of mobile banking and satisfaction on loyalty and analyze the effect of the service quality of mobile banking on customer loyalty mediated by satisfaction. This study is a survey at consumers of Bank BNI Sukoharjo. Population are customer whose used mobile banking. Sample as many as 100 people with convenience sampling. The type of data used quantitative and qualitative data. Sources of data used primary d...
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PENGENALAN TEKNOLOGI ROKET AIR PADA REMAJA DAN ANAK-ANAK DI DUSUN SEMBUNG SENDANG TIRTO BERBAH KABUPATEN SLEMAN
Gaung Informatika
Vol 9
, No 1
(2016)
A university is present in the community to assume the function of Tri Dharma Perguruan Tinggi, which is the function of Education and Teaching, Research, and Community Service. In order for Universities to be in direct contact with the community through the practice of science and technology, then the activities of community service must be done. Program of Community Service (Abdimas) is not only done by lecturers, but also students who are concrete tangible Real Work L...
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PERAN ERGONOMI DALAM INDUSTRI TERHADAP KECELAKAAN KERJA BERDASARKAN MUSCULOSKELETAL DISORDERS (MSDs)
Gaung Informatika
Vol 8
, No 3
(2015)
Along with the development of equipment technology has become a basic requirement in various jobs. This means that equipment and technology are importantsupports in an effort to increase productivity for various types of work. To improve work efficiency and productivity, the implementation of occupational safety and healthin the workplace is one form of effort to create a safe, healthy, free from environmental pollution workplaces. So that, it can reduce and or be free from work a...
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MODEL ANTESEDEN PEMBENTUK WORD OF MOUTH POSITIF JASA PENDIDIKAN DI UNISRI SURAKARTA
Exsplorasi: Jurnal Ilmu Sosial dan Humaniora
Vol 28
, No 1
(2015)
Penelitian ini bertujuan untuk: menganalisis pengaruh corporate image terhadap kepuasan mahasiswa, menganalisis pengaruh perceived price terhadap kepuasan mahasiswa, menganalisis pengaruh corporate image terhadap positive WOM menganalisis pengaruh perceived price terhadap positive WOM, menganalisis pengaruh kepuasan mahasiswa terhadap positive WOM, menganalisis pengaruh corporate image terhadap positive Words of Mouth yang dimediasi kepuasan mahasiswa, menganalisis pengaruh perceived price terha...
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PENGARUH PENGETAHUAN KEUANGAN DAN PENGALAMAN KEUANGAN TERHADAP PERILAKU PERENCANAAN INVESTASI DENGAN SELF CONTROL SEBAGAI VARIABEL MODERATING
Jurnal Ekonomi dan Kewirausahaan
Vol 15
, No 1
(2015)
The purpose of this research are: 1) to analyze the significance of the effect of financial knowledge, experience and self-control of the financial investment planning on employee behavior single (unmarried) in the District Gondangrejo Karanganyar. 2) to analyze the moderating effect of self-control on the influence of financial knowledge and financial experience to the planning of investment in employee behavior single (unmarried) in the District Gondangrejo Karanganyar. In conclusion: There wa...
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