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Menampilkan 1–8 dari 8 artikel
PENGARUH UMKM TERHADAP TINGKAT KEMISKINAN DENGAN PENDAPATAN DOMESTIK BRUTO SEBAGAI INTERVENING
Widowati, Maduretno
; Purwanto, Agus Budi
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 14
, No 2
(2019)
Micro, Small and Medium Enterprises are very influential on the Indonesian economy. This has been proven during the economic crisis that hit Indonesia in the period 1997 - 1998 which was the bankruptcy of large scale companies that differed from Micro, Small and Medium Enterprises which remained and grew without economic assistance. In this study, using national data 2000 - 2017 at BPS Indonesia and the Indonesia Ministry of Cooperatives SMEs. Data analysis uses multiple linear regression analys...
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PENGARUH BRAND IMAGE DAN TRUST TERHADAP LOYALITAS KONSUMEN DENGAN VALUE PRODUCT SEBAGAI MODERATING (STUDI PADA UMKM BANDENG PRESTO DI KOTA SEMARANG)
Purwanto, Agus Budi
; Widodo, Untung
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 14
, No 1
(2019)
The background of this research is the weaker brand image of the results of SMEs presto milkfish products, and the weak consumer confidence in SMEs presto milkfish products in the city of Semarang. In general, this study aims to determine the effect of brand image and trust on consumer loyalty where the product value as a moderating variable. In particular, this study aims to improve the competitiveness of milkfish presto products. The variables in this study consisted of four variables, namely...
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MODEL PENGEMBANGAN KOMUNIKASI PEMASARAN DAN KUALITAS PRODUK DALAM RANGKA MERAIH KEPERCAYAAN DAN LOYALITAS KONSUMEN
Purwanto, Agus Budi
; Widodo, Untung
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 11
, No 2
(2016)
The background of this research is the lack of marketing communications and the quality of the products of UMKM in the city of Semarang. This indicates UMKM can not achieve the trust and loyalty of consumers. In general, this study aims to determine the effect of marketing communications and product quality on customer loyalty which the trust as an intervening variable. In particular, this study aims to improve the competitiveness of UMKM.The model used in this study is composed of four variable...
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PENGARUH SERVICE PERFORMANCE DAN RELATIONSHIP MARKETING TERHADAP LOYALITAS KONSUMEN
Purwanto, Agus Budi
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 10
, No 1
(2015)
This research is motivated by business competition in the smartphone market where smartphones are growing very rapidly. This study aims to determine the effect of service performance and relationship marketing on customer loyalty. Specifically, this study aims to provide solutions to increase smartphone sales amid increasingly fierce competition. The variables in this study consists of three variables: service performance and relationship marketing becomes the independent variable while loyalty...
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PENGARUH KUALITAS PELAYANAN DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN DENGAN VISUAL MERCHANDISING SEBAGAI VARIABEL MODERATING
Widowati, Maduretno
; Purwanto, Agus Budi
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 9
, No 1
(2014)
The background of this research is more and more consumers are turning to shop at the minimarket from the market tradisional. This indicates the tendency of consumers who see that the minimarket is more suitable to by needs. The Research aims to determine the effect of the service and location where Visual Merchandising as a variable can strengthen specific purchasing decisions konsumen. This study aims to provide a solution to increase the number of consumers amid increasingly fierce competitio...
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MODEL PENGEMBANGAN KUALITAS PRODUK DALAM RANGKA MERAIH KEPERCAYAAN DAN LOYALITAS KONSUMEN
Purwanto, Agus Budi
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 9
, No 1
(2014)
The background of this research is the declining quality of UKM products . This indicates that UKM can not win the trust and loyalty of consumers . In general, this study aimed to determine the effect of the Product Quality to Consumer Loyalty in which the Trust as an intervening variable. Specifically , this research aims to improve the competitiveness of UKM . Research data collection techniques by means of spreading consumer questionnaire systematically arranged with several possible answers...
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PENGARUH KEDISIPLINAN DAN KETANGGAPAN TERHADAP KEPUASAN PELANGGAN DENGAN KUALITAS PELAYANAN SEBAGAI VARIABEL INTERVENING
Purwanto, Agus Budi
; Wahyuningsih, Susanti
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 8
, No 2
(2013)
The background of this research is the declining number of hotels in semarang district. This indicates that the hotel can not satisfy customers. In general, this study aimed to determine the effect of directly or indirectly discipline and responsiveness to customer satisfaction where the quality of service as a mediating variable. So that it can be seen that the most powerful mediating pathways to influence customer satisfaction. Specifically, this research aims to increase the number of visitor...
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PengaruhTata kelola perusahaan, Profitabilitas, Kebijakan Dividen, Intensitas penelitian dan Pengembangan terhadap Nilai Perusahaan Pada Perusahaan Manufaktur yang Tercatat di Bursa Efek Indonesia Periode Tahun 2009 – 2011
Wahyuningsih, Panca
; Purwanto, Agus Budi
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 8
, No 2
(2013)
The purpose of most major companies according to the theory of the firm is to maximize the value of company.Company can increase the prosperity of the owner or the shareholders by increasing the value of the company, both internally and externally. This study aims to determine the effect of corporate governance, profitability, dividend policy, and research and development intensity on firm value.The sample of this study is manufacturing companies listed in Indonesia Stock Exchange during the per...
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