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Efektifitas pemasaran digital melalui celebrity endorser : Dampaknya terhadap minat beli produk kecantikan di instagram
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 2
(2025)
Riset ini berorientasi pada tujuan guna mengetahui pengaruh celebrity endorser kepada minat beli produk kecantikan di Instagram. Adapun parameter celebrity endorser dalam riset ini didalamnya adanya daya tarik (attractiveness), kepercayaan (trustworthiness), serta keahlian (expertise). Metode yang dilibatkan yakni metode kuantitatif dalam rupa pendekatan deskriptif serta kausal. Kuesioner disebarkan kepada 104 responden yang berasal dari Lingkungan Garung, Kecamatan Ambarawa, dengan pemilihan re...
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Comparison of Sediment Management Efficiency in Logung Reservoir, Kudus Regency
Journal of Civil Engineering and Technology Sciences
Vol 4
, No 1
(2025)
Logung Reservoir in Kudus Regency is one of the reservoirs with priority for flood management. The threat of sedimentation in the reservoir is extremely high. To prevent sedimentation in the reservoir, it is necessary to prepare an efficient sediment control method that is affordable, easy, and yields optimal results. This research will compare the economic efficiency of two sediment control methods in the reservoir: the construction of Check Dams (CD) upstream and sediment dredging in the reser...
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ANALYSIS OF EXPERIENTIAL MARKETING ON CUSTOMER SATISFACTION AS AN EFFORT TO IMPROVE BEHAVIOR INTENTION
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
The purpose of the study was to investigate the relationship between experiential marketing, customer satisfaction and consumer behavior intention. The limitation of the study was that it focused on consumers who had made at least two purchases and only 70 questionnaires were returned and valid.
The population is categorized as infinity. Sample collection type accidental sampling. Data analysis with multiple linear regression processed with SEM- Partial Least Square 3.0, to verify the 6 hypothes...
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Determinasi Kepatuhan Wajib Pajak Orang Pribadi Berdasarkan Kesadaran, Pemahaman Perpajakan, dan Pemahaman Sanksi Pajak: Studi Kasus di KPP Pratama Klaten
KOMPAK : Jurnal Ilmiah Komputerisasi Akuntansi
Vol 18
, No 2
(2025)
Taxes serve as the primary source of state revenue and a crucial component in financing national development through the State Budget (APBN). This study examines the determinants of individual taxpayer compliance within the Klaten Primary Tax Office (KPP) in Central Java, with particular emphasis on the influence of awareness, comprehension of regulations, and understanding of tax sanctions. The research method uses a quantitative associative approach. Primary data were obtained by distributing...
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Analisis Tingkat Kemiskinan dan Faktor Yang Memengaruhi di Jawa Timur
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
This research examines the impact of the open unemployment rate, average years of schooling, and population growth on poverty levels in districts and municipalities across East Java Province during the 2019-2023 period. By employing panel data regression and a quantitative approach, the study identifies key determinants of poverty and visualizes their geospatial distribution. The findings indicate that the open unemployment rate significantly increases poverty, whereas the average years of schoo...
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Pengaruh Kinerja Keuangan Terhadap Return Saham Perusahaan Sektor Multifinance
KOMPAK : Jurnal Ilmiah Komputerisasi Akuntansi
Vol 18
, No 1
(2025)
This study aims to test the influence of financial performance as measured by Current Ratio and Debt to Equity Ratio on stock returns. The data used are secondary data from the Annual Report. The sample used in this study was 15 Multifinance Sector companies listed on the Indonesia Stock Exchange for the period 2020-2023, so that the data observed was 60. The type of research used is descriptive and associative with a quantitative method that aims to determine the influence of independent variab...
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ANALISIS EFEKTIVITAS PENERAPAN MOBILE BANKING LIVIN DALAM MENARIK MINAT NASABAH (STUDI PADA BANK MANDIRI KCP SOLO SLAMET RIYADI)
Triyanto, Triyanto
; Ratnaningrum, Ratnaningrum
; Susilowati, Heni
; Sulistyowati, Pemilia
; Henny, Henny
; Sati, Dian Laras
Jurnal Manajemen Sosial Ekonomi
Vol 4
, No 2
(2025)
This study aims to determine the effect of performance expectancy, effort expectancy, social influence, facilitating conditions and security simultaneously on customer interest (Study at Bank Mandiri KCP Solo Slamet Riyadi). This type of quantitative research with a survey method approach, sampling techniques using purposive sampling, and calculated using the Slovin formula, so that a research sample of 222 customers was obtained. Data collection techniques using questionnaires, and data analysi...
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PENGARUH KUALITAS PRODUK, DISKON FLASH SALE DAN PERSEPSI RISIKO TERHADAP KEPUASAN PELANGGAN PRODUK THRIFT DI EVENT SOLO MARKETFEST
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 17
, No 2
(2024)
Thrifting is the activity of buying second hand products wichs is becoming a trend for teenagers, young people, and even older people. The aim of the research is to determine the influence of product quality, flash sale discounts and risk perception on customer satisfaction with thrift products at the Solo Marketfest event. The population is consumers who buy thrift products at the Solo Marketfest event. The sampling technique using accidental sampling obtained 75 respondents. The question...
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Pengaruh Green Marketing dan Promosi Media Sosial terhadap Keputusan Pembelian Produk Eco-Friendly di Solo Raya
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 3
, No 3
(2024)
This research aims to determine the influence of green marketing and social media promotion on purchasing decisions in the city of Solo Raya. This research uses quantitative methods using primary data through distributing questionnaires online on the Instagram platform. The questionnaire was taken using a non-probability sampling technique with the number of samples used in the research being 100 respondents. This research uses data analysis using SmartPLS software. The results of this research...
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PENGEMBANGAN MEDIA PUZZLE PANCASILA DI KELAS I SDN PANGGUNG LOR BERDASARKAN GAYA BELAJAR KINESTETIK
Jurnal Sinektik
Vol 7
, No 1
(2024)
The purpose of this research is to find out feasible of the puzzle Pancasila media in class I at SDN Panggung Lor based on kinesthetic learning styles. The development of the puzzle Pancasila media uses R&D methods. The development stages adapted the 4D model from Thiagarajan, that is Define, Design, Develop, and Disseminate. Methods of data collection in this reseach using observation, interviews, and questionnaires. The overall results of the feasibility test of this development research p...
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