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ANALISIS PENGARUH KEUNGGULAN CITRA MEREK, KEUNGGULAN KUALITAS PRODUK DAN HARGA TERHADAP MINAT BELI HELM INK (Survei pada Mahasiswa Fakultas Ekonomi Universitas Slamet Riyadi Surakarta)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
(2016)
This study aims to (1) analyze the significance of the effect of the advantages of brand image to buying interest helmet products INK; (2) analyze the significance of the influence of superior quality products to the buying interest helmet products INK; (3) analyze the significance of the effect on the price of buying interest INK helmet products, and (4) analyzing the dominant variable influence on buying interest helmet products INK. The population throughout the Faculty of Economics Universit...
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ANALISIS PENGARUH TINGKAT KEBUTUHAN DAN BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN DENGAN CITRA MEREK SEBAGAI VARIABEL MEDIASI
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 2
(2016)
The purpose of this study was to analyze the effect of: 1) Level of needs on brand image. 2) Marketing mix on brand image. 3) Level of needs on purchase decision. 4) Marketing mix on purchase decision. 5) Brand image on purchase decision. 6) Level of needs on purchase decisions with brand image as a mediating variable and 7) Marketing mix on purchase decisions with brand image as a mediating variable. This study is a survey and types of data are quantitative and qualitative data. The data source...
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PENGARUH MOTIVASI, KOMPETENSI, DAN LINGKUNGAN KERJA TERHADAP KINERJA PERANGKAT DESA DI KECAMATAN COLOMADU KABUPATEN KARANGANYAR
Jurnal Manajemen Sumber Daya Manusia
Vol 10
, No 1
(2016)
This study aims to determine the effect of significant motivation, competence, and working environment on public employee performance in the district of Colomadu, Karanganyar. Population of this study were all public employee in the district of Colomadu, Karanganyar consist of 110 people, samples were collected by the census of the number of existing data collection techniques through questionnaires or questionnaire with validity and reliability. Analysis techniques using multiple linear regress...
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ANALISIS PERBEDAAN MOTIVASI KERJA, LOYALITAS KERJA, DAN KINERJA GURU YANG BERSERTIFIKASI DENGAN YANG BELUM BERSERTIFIKASI KECAMATAN KEDAWUNG SRAGEN
Jurnal Manajemen Sumber Daya Manusia
Vol 10
, No 1
(2016)
The objective of the research are to analiysing significance difference of the work motivation, work loyalty, and teacher performance between certified teachers with non certified teachers in SDN Kecamatan Kedawung. Samples of this study are 146 teachers in public primary schools at district of Kedawung consists of 124 certified teachers and 22 non certified teachers, using technique of the propotionate stratified random sampling. Data collecting conducted by questioner, interview and documentat...
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PENGARUH KEPEMIMPINAN, LOYALITAS KARYAWAN DAN KINERJA KARYAWAN TERHADAP KUALITAS PELAYANAN UNIT LAYANAN PENGADAAN BARANG/JASA
Jurnal Manajemen Sumber Daya Manusia
Vol 10
, No 1
(2016)
This research is conducted to know the significancy betwen (1) leadership (2) of employee loyalty (3) the performance of employees on the quality services of The Unit Layanan Pengadaan Barang dan Jasa Kabupaten Ngawi.The population is all employees who work in The Unit Layanan Pengadaan Barang dan Jasa Kabupaten Ngawi as many as 32 employees. The analysis Technique usesdouble regression analysis with the classical assumption. Analysis results showed that leadership, employee loyalty and employee...
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PENGARUH GAYA KEPEMIMPINAN, MOTIVASI KERJA, DAN KOMUNIKASI TERHADAP KINERJA GURU SEKOLAH DASAR DI KECAMATAN SERENGAN KOTA SURAKARTA
Jurnal Manajemen Sumber Daya Manusia
Vol 10
, No 1
(2016)
Teacher performance in a school has been influenced by many factors. This study aims at analizing the significant influence of leadership style, motivation, and communication on teacher performance, and finding out the most dominant influence on teacher performance. The population is all of Sekolah Dasar (SD) teacher in Kecamatan Serengan Kota Surakarta with the number 250. The sample has been taken by proportional random sampling and 48% or 120 teachers are found to be sample. This study uses q...
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ANALISIS BEBERAPA FAKTOR YANG DIPERTIMBANGKAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR MERK HONDA DI KECAMATAN KARTASURA KABUPATEN SUKOHARJO
Exsplorasi: Jurnal Ilmu Sosial dan Humaniora
Vol 28
, No 2
(2016)
Penelitian ini berhasil menjawab permasalahan dan pengujian dari setiap hipotesisbahwa 1) Individu Konsumen ( kebutuhan, pengalaman, persepsi gaya hidup ) berpengaruhsignifikan terhadap keputusan pembelian sepedamotor Merk Hondadbuktikan uji t yangmenghasilkan nilai probabilitas( 0,000) < 0,05. 2) Kelompok sosial ( kelompkreferensi,kelompok keluarga, peranan dan stataus) berpengaruh signifikan terhadap keputusanpembelian sepesdamotor Merk Honda dibuktikan uj t yang menghasilkan nilai probabil...
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PENGARUH RETAIL MIX TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN SEBAGAI VARIABEL MEDIASI PADA PELANGGAN HOTEL BINTANG DUA†DI KECAMATAN KARTASURA KABUPATEN SUKOHARJO
Exsplorasi: Jurnal Ilmu Sosial dan Humaniora
Vol 28
, No 1
(2015)
Penelitian ini bertujuan untuk menganalisis signifikansi pengaruh Retail Mix terhadap loyalitas pelanggan, pengaruh siginifikansi retail mix terhadap kepuasan pelanggan, pengaruh signifikansi kepuasan pelanggan terhadap loyalitas pelanggan , pengaruh signifikansi kepuasan pelanggan terhadap retail mix terhadap loyalitas pelanggan, pengaruh signifikansi kepuasan pelanggan memediasi pengaruh retail mix terhadap loyalitas pelanggan. Obyek penelitian adalah konsumen/pelanggan hotel bintang dua hotel...
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PENGARUH PERCEIVED VALUE TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE ANDROID DENGAN WORD OF MOUTH POSITIF SEBAGAI VARIABEL MODERASI
Jurnal Ekonomi dan Kewirausahaan
Vol 15
(2015)
The object of this study is to determine the significance effect of perceived value on android smartphone buying decisions; Positive word of mouth influences on android smartphone buying decisions; Positive word of mouth influences on the moderation of perceived value to the android smartphone buying decisions. The population of this study was the Economics Faculty students, University Slamet Riyadi Surakarta using android smartphone, by employing 100 respondents using accidental sampling techni...
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FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP KEPUTUSAN PEMBELIAN PRODUK HOUSE OF HARUMI DI SURAKARTA
Jurnal Manajemen Sumber Daya Manusia
Vol 9
, No 1
(2015)
This study aims to analyze the influence that occurred between (1) the quality poduk on purchasing decisions, (2) the price of the purchase decision, (3) the distribution channel to the purchasing decision, (4) the promotion of the purchase decision, (5) the attractiveness posting messages to purchasing decisions, (6) trust on purchase decisions, (7) the reputation of the purchase decision, (8) the quality of service to the buying decision, and (9) buying interest on product purchasing decisions...
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