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Marketing Communication Strategy In Efforts To Retain ConsumersHome Industry During a Pandemic and Rising Fuel Prices (Case Study on Tofu Entrepreneur Mr. Andreas in Baturetno Village)
Development and Business Communications
Vol 2
, No 1
(2025)
Abstract
Baturetno is one of the sub-districts in Wonogiri Regency which is approximately three kilometers from the center of Wonogiri Regency. Baturetno has a variety of small industries that are very rapidly developing. However, when Covid19 and the increase in fuel oil hit many industrial entrepreneurs who experienced difficulties, one of which was Andreas. Was affected but was able to survive in times of difficulty. Unlike other entrepreneurs who had stopped producing and selling because the...
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STATEGI KOMUNIKASI PEMASARAN LOTION WHITENING DALAM LIVE STREAMING TIKTOK
Development and Business Communications
Vol 1
, No 2
(2024)
This research is about the Tiktok live streaming marketing communication strategy on the @info.glowup account. So the researcher raised the title "Whitening Lotion Marketing Communication Strategy in Tiktok Live Streaming (Study on the Tiktok account @info.glowup). The purpose of this research is to find out the process and marketing communication strategy for Lotion Whitening through the Live Streaming of the Tiktok application. The method used by researchers in this research is descriptive qua...
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THE SOCIALIZATION OF TELEVISION DIGITALIZATION POLICY : CASE STUDY IN BANARAN SUB DISTRICT, GROGOL DISTRICT, SUKOHARJO REGENCY
Development and Business Communications
Vol 1
, No 1
(2024)
The policy of the digitalization of television as a big agenda in national development must receive vigorous attention from all parties so that it can be immediately realized. In this case, the citizens of Indonesia need to get socialization to make them understand the intricacies of television digitalization. Since 2021, the government has carried out socialization through various media. However, many people had not switched to digital television even when Analog Switch Off (ASO) was already im...
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POLA KOMUNIKASI LAWU KING COMMUNITY ( LUKCY ) DALAM MEMPERTAHANKAN SOLIDARITAS ANTAR ANGGOTA KORWIL UTARA DI KAB. KARANGANYAR
Widya Wacana: Jurnal Ilmiah
Vol 19
, No 1
(2024)
ABSTRACK
This study entitled Organizational Communication Patterns in the LUKCY Community. (Descriptive Study of LAWU KING COMMUNITY (LUKCY) Communication Patterns in Maintaining Solidarity among North Korwil members in Karanganyar Regency). This study aims to describe the pattern of group communication in Lawu King Community in Karanganyar Regency to increase solidarity between members. The theory used is community theory, communication patterns and solidarity are the obstacles that occur in es...
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MEMPERHATIKAN KARAKTERISTIK BUDAYA DALAM FENOMENA KEHIDUPAN BERMASYARAKAT
Adi Widya: Jurnal Pengabdian Masyarakat
Vol 4
, No 2
(2020)
Nilai sosial sebagai petunjuk umum yang telah berlangsung lama, yang mengarahkan tingkah laku dan kepuasan dalam kehidupan sehari-hari. Untuk menentukan sesuatu itu dikatakan baik atau buruk, pantas atau tidak pantas harus melalui proses menimbang. Hal ini tentu sangat dipengaruhi oleh kebudayaan yang dianut masyarakat. tak heran apabila antara masyarakat yang satu dan masyarakat yang lain terdapat perbedaan tata nilai.Kata kunci: Fenomena, Bermasyarakat
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5 Sitasi
PERAN KOMUNIKASI PERSUASIF HUMAN RESOURCES DEVELOPMENT HOTEL BEST WESTERN PREMIER SOLO BARU DALAM MENINGKATKAN KUALITAS SUMBER DAYA MANUSIA
Transformasi: Jurnal Ilmu-Ilmu Sosial
Vol 1
, No 34
(2019)
The hotel is one of the role holders in the tourism industry because the hotel provides accommodation and service facilities. Good service can be seen from the quality of human resources in it. With competition in the world of hospitality that is getting tougher every hotel is competing to provide the best service for its guests. HRD (Human Resources Development) plays an important role in improving the quality of human resources because HRD has tasks that are directly related to employees. From...
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DAMPAK VIDEO GAME TERHADAP PERKEMBANGAN PERILAKU ANAK UMUR 3-6 TAHUN DI DESA BANARAN KECAMATAN PRACIMANTORO KABUPATEN WONOGIRI
Transformasi: Jurnal Ilmu-Ilmu Sosial
Vol 1
, No 34
(2019)
Video game is one of the game can’t be separated from the children, because its their time to play. A video game is an electronic game that involves interaction with a user interface to generate visual feedback on a video device. Video game has a positive and negative effect especially for children within age 3 - 6 years old in Banaran Village, Pracimantoro, Wonogiri which has been facilitated with smartphone although it just for playing a video game.Outline of the problem is how the effect of...
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KOMUNIKASI INTERPERSONAL GURU BIMBINGAN KONSELING DALAM MENINGKATKAN PRESTASI BELAJAR SISWA DI SEKOLAH KEJURUAN ( Pada Kelas X di Sekolah Menengah Kejuruan Purnama Surakarta )
Solidaritas
Vol 2
, No 2
(2018)
ABSTRAKKomunikasi interpersonal dilakukan guru bimbingan konseling untuk dapat membina siswa dan untuk memberikan arahan kepada siswa agar siswa dapat berperilaku baik dan disiplin saat disekolah. Teori yang digunakan adalah teori komunikasi interpersonal dan pelayanan bimbingan konseling. Metode penelitian yang digunakan adalah deskriptif kualitatif, yaitu menggambarkan fenomena dan fakta-fakta yang terjadi dilapangan dengan teknik pengumpulan data wawancara, observasi dan dokumentasi. Adapun o...
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MEDIA PERIKLANAN YAMAHA PANGGUNG (Studi Deskriptif Kualitatif Media Periklanan Yamaha Panggung Motor Solo dengan Keputusan Membeli di Masyarakat Kecamatan Jebres dan Banjarsari)
Solidaritas
Vol 2
, No 2
(2018)
ABSTRAKPenelitian ini bertujuan untuk menggambarkan media periklanan Yamaha panggung motor solo dengan keputusan membeli pada kecamatan jebres dan banjarsari. Karena media periklanan yang di gunakan Yamaha panggung motor mengenalkan produknya di daerah kecamatan tersebut. Seperti halnya media iklan baliho mendominasi di pasang di depan dealer dan pinggir jalan oleh Yamaha panggung, penjualan pada tahun 2016 - 2017 meningkat. Metode penelitian menggunakan jenis penelitian deskriptif kualitatif, t...
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KOMUNIKASI ANTAR BUDAYA ETNIS JAWA DENGAN ETNIS TIONGHOA DALAM PROSESI GREBEG SUDIRO DI KAMPUNG SUDIROPRAJAN SURAKARTA
Solidaritas
Vol 2
, No 1
(2018)
ABSTRACTGrebeg Sudiro was created as new culture to unite assimilation of Javanese and Chinese ethnics existing in Surakarta. This cultural rite was held by Sudiroprajan multiethnic people to unite Javanese and Chinese Ethnics in Jebres Sub District, Surakarta City in 2007. Sudiroprajan village is called as Chinese (Pecinan) village in Surakarta. Different Javanese and Chinese traditions were combined well and merrily as two large ethnics composing Sudiroprajan community in Grebeg Sudiro helped...
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