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Assistance in Developing Herbal Teh Gurah Products to Enhance the Competitiveness of MSMEs in Wukirsari Village, Bantul
Rr. Hawik Ervina
; Shofif Sobaruddin Akbar
; Qristin Violinda
; Natasya Salsa Oktaviana
; Galuh Dwi Wahyu Ningsih
; Atiqah Farahidatul Aliya
Community Service Journal: Adarma Acitya
Vol 1
, No 2
(2026)
Wukirsari Village, located in Imogiri Sub-district, Bantul Regency, has significant potential in developing herbal products based on local wisdom, one of which is Teh Gurah. However, local micro, small, and medium enterprises (MSMEs) still face several challenges, including limited knowledge of product development, packaging, and effective marketing strategies. This community service program aims to enhance the competitiveness of Teh Gurah MSMEs through assistance in herbal product development....
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Flexible Work Arrangements and Employee Outcomes: Evidence from a Systematic Literature Review
Proceeding. of The International Conference on Business and Economics
Vol 4
, No 1
(2026)
Flexible work arrangements (FWAs) have gained increasing attention in contemporary organizations as a strategy to enhance employee-related outcomes in dynamic work environments. This study aims to synthesize empirical evidence on the relationship between flexible work arrangements and employee outcomes through a Systematic Literature Review (SLR) guided by the PRISMA framework. A structured literature search initially identified 200 records, of which 117 peer-reviewed journal articles were retai...
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Ethnocentrism in Multinational Corporations: A Bibliometric Mapping of Cross-Cultural Management and Workforce Diversity Studies
Proceeding. of The International Conference on Business and Economics
Vol 4
, No 1
(2026)
This study explores the intellectual structure and research trends surrounding ethnocentrism in multinational corporations (MNCs) through a bibliometric mapping approach, with particular attention to cross-cultural management and workforce diversity studies. An initial dataset of 200 records was retrieved using Publish or Perish from Google Scholar and Crossref, of which 96 peer-reviewed journal articles published between 2020 and 2025 were retained following a PRISMA guided screening process. B...
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Empowering MSMEs in the Digital Era: E-Commerce Training and Technology-Based Promotional Design
Community Service Journal: Adarma Acitya
Vol 1
, No 1
(2025)
Micro, Small, and Medium Enterprises (MSMEs) are essential for economic growth but often struggle with digital adaptation. This community program enhances MSME competitiveness by providing e-commerce training and technology-driven promotional design. Participants learn to utilize online marketplaces, optimize social media, and create compelling marketing materials. The program employs hands-on workshops, interactive demonstrations, and personalized mentoring. Results show improved skills in mana...
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Dampak Pemasaran Word of Mouth Dan Mutu Produk Terhadap Keputusan Pembelian Serta Kepuasan Pelanggan Sebagai Variabel Intervening Pada Rumah Makan Sate Tegar Kunduran, Blora
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif
Vol 4
, No 1
(2025)
The culinary business is a business that is widely carried out by some people because it is easier and faster to be recognized, and to instill a good impression on consumers faster. The type of research used in this study is quantitative research. The analysis method used is the multiple regression analysis method. The population in this study were consumers of Sate Tegar Restaurant. The sample of this study was 200 consumers. This study in sampling using probability sampling. The sampling techn...
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Pengaruh Kualitas Informasi dan Brand Image Terhadap Minat Beli Konsumen pada Produk iPhone Second di Semarang dengan Persepsi Konsumen sebagai Variabel Intervening
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif
Vol 4
, No 1
(2025)
This study explores the impact of information quality and brand image on the purchase intention of consumers buying second-hand iPhones, considering consumer perception as an intervening variable. A total of 385 respondents who bought second-hand iPhones at PS Store Semarang participated in the research. The results show that brand image positively influences purchase intention, with a path coefficient of 0.116 and a p-value of 0.024. Brand image also significantly affects consumer percept...
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Pengaruh Kerjasama Tim, Keterampilan Kerja, Dan Sikap Kerja Terhadap Produktivitas Kerja (Studi Kasus Pada PT. Colombo Kudus)
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif
Vol 4
, No 1
(2025)
Based on risearch. Found by researcersh, the company’s lack of teamwork has seen its target decrease. The target set by the company is 80.32% and there are other problems, apart from teamwork, there are also work skills and work attitudes, if they get worse it also affecs employee productivity. Therefore, how important teamwork, work skills and work attitudes are employee productivity at PT. Colombo Kudus.
This research is included in the type of Quantitative research. Quantitative research uses...
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Pengaruh Flexibel Work Arranggement, Dukungan Sosial dan Fasilitas Kerja yang Dimediasi Kesejahteraan Karyawan PT Sanfood Prima Makmur
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif
Vol 4
, No 2
(2025)
Penelitian ini bertujuan untuk menguji pengaruh Flexible Work Arrangement (FWA), dukungan sosial, dan fasilitas kerja, yang dimediasi oleh kesejahteraan karyawan, terhadap kinerja karyawan di PT Sanfood Prima Makmur. Penelitian ini didasarkan pada fenomena bahwa model kerja fleksibel dan dukungan sosial memberikan kontribusi signifikan terhadap produktivitas, tetapi masih terdapat penelitian sebelumnya yang menunjukkan hasil yang beragam (research gap). metode penelitian menggunakan pendekatan k...
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PENGARUH ASPIRASI KARIR, MOTIVASI KARIR, EKSPLORASI KARIR TERHADAP PEMILIHAN KARIR MAHASISWA MANAJEMEN DENGAN PERTIMBANGAN PASAR KERJA SEBAGAI VARIABEL INTERVENING DI UNIVERSITAS PGRI SEMARANG
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif
Vol 2
, No 2
(2024)
Penelitian ini meneliti tentang kesiapan mahasiswa manajemen upgris dalam memilih karir mereka. Penelitian ini bertujuan untuk mengetahui pengaruh Aspirasi Karir, Motivasi Karir, dan Ekplorasi Karir terhadap Pemilihan Karir Mahasiswa Manajemen dengan pertimbangan pasar kerja sebagai variabel intervening. Metode penelitian ini menggunakan metode kuantitatif. Populasi dalam penelitian ini adalah mahasiswa manajemen upgris (Universitas PGRI Semarang) tahun Angkatan 2019-2020, penulis menggunakan sa...
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Pengaruh Persepsi Return, Literasi Keuangan, Persepsi Risiko, Persepsi Kemudahan Terhadap Minat Investasi Secara Online (Studi Kasus Pada Pebisnis Muda)
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif
Vol 1
, No 2
(2022)
Penelitian ini bertujuan untuk mengetahui pengaruh persepsi return, literasi keuangan, persepsi resiko, persepsi kemudahan, terhadap minat berinvestasi secara online pada pebisnis muda. Penelitian ini menggunakan 104 responden, proses pengumpulan data dilakukan dengan cara menyebarkan kuesioner dengan menggunakan google from pada pebisnis muda. Penelitian ini yaitu menggunakan metode kuantitatif. Metode pengumpulan data menggunakan teknik purposive sampling dengan menggunakan kuesioner. Peneliti...
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1 Sitasi