📅 02 March 2026
DOI: 10.26877/adarmaacitya.v1i2.319
Assistance in Developing Herbal Teh Gurah Products to Enhance the Competitiveness of MSMEs in Wukirsari Village, Bantul
Community Service Journal: Adarma Acitya
Universitas Persatuan Guru Republik Indonesia Semarang
📄 Abstract
Wukirsari Village, located in Imogiri Sub-district, Bantul Regency, has significant potential in developing herbal products based on local wisdom, one of which is Teh Gurah. However, local micro, small, and medium enterprises (MSMEs) still face several challenges, including limited knowledge of product development, packaging, and effective marketing strategies. This community service program aims to enhance the competitiveness of Teh Gurah MSMEs through assistance in herbal product development. The program was implemented using a participatory approach, including field observation, interviews with business actors, education on product processing and presentation, and discussions on strengthening product value. The results indicate an improvement in MSMEs’ understanding of product quality, packaging identity, and the marketing potential of Teh Gurah as a leading local herbal product. This assistance program is expected to increase product value, support business sustainability, and contribute to the development of a local economy based on herbal resources in Wukirsari Village.
🔖 Keywords
#community service; MSMEs
#herbal products; Teh Gurah; community empowerment
ℹ️ Informasi Publikasi
Tanggal Publikasi
02 March 2026
Volume / Nomor / Tahun
Volume 1, Nomor 2, Tahun 2026
📝 HOW TO CITE
Rr. Hawik Ervina; Shofif Sobaruddin Akbar; Qristin Violinda; Natasya Salsa Oktaviana; Galuh Dwi Wahyu Ningsih; Atiqah Farahidatul Aliya, "Assistance in Developing Herbal Teh Gurah Products to Enhance the Competitiveness of MSMEs in Wukirsari Village, Bantul," Community Service Journal: Adarma Acitya, vol. 1, no. 2, Mar. 2026.
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