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27 April 2026
DOI: 10.26877/adarmaacitya.v2i1.573
Creative Marketing Strategy Assistance for Awung Gading Bamboo Products in an Effort to Support the Development of MSMEs in Wukirsari Village, Bantul, Special Region of Yogyakarta
Community Service Journal: Adarma Acitya
Universitas Persatuan Guru Republik Indonesia Semarang
๐ Abstract
Awuung Gading Bamboo Crafts is one of the traditional craft MSMEs in Wukirsari Village. This village has the potential for bamboo crafts that have economic value. However, sales turnover remains far below expectations. Subsequently, the community service team provided marketing strategy training. The activity involved in-depth observation and counselling on marketing strategies, particularly a digital approach. The results demonstrated increased knowledge and understanding of optimal marketing in the digital era.
๐ Keywords
#Bamboo Awung Gading; Bamboo Crafts; MSME Development; Wukirsari Village; Creative Economy
โน๏ธ Informasi Publikasi
Tanggal Publikasi
27 April 2026
Volume / Nomor / Tahun
Tahun 2026
๐ HOW TO CITE
Ma'ruf, M., A; Prabowo, H, "Creative Marketing Strategy Assistance for Awung Gading Bamboo Products in an Effort to Support the Development of MSMEs in Wukirsari Village, Bantul, Special Region of Yogyakarta," Community Service Journal: Adarma Acitya, Apr. 2026.
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