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PENGARUH LOKASI, EKUITAS MEREK, KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MOBIL BEKAS
Jurnal Ekonomi dan Kewirausahaan
Vol 17
, No 4
(2017)
The purpose of this study is to analyze the effect of location, brand equity, productquality and price on puchase decision used car and analyze the dominant variableinfluence to the purchase decision used car. This study is a survey. The population of theresearch is consumer buyers of used car Bursa Mobil Bekas Sriwedari Surakarta. Thesample was 100 people with convenience sampling technique. Data collection techniquesused questionnaires, observations and literature studies. Data analysis techni...
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ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING
Jurnal Ekonomi dan Kewirausahaan
Vol 17
, No 4
(2017)
This study aims to analyze the significance effect of product quality and servicequality to customer satisfaction, analyze the significance of product quality, servicequality and customer satisfaction to customer loyalty and analyze the significance ofeffect of product quality and service quality on customer loyalty with customersatisfaction as intervening variable. This study is a survey of restaurant customers KFCHartono Mall in Solo Baru. Samples of 100 people with purposive sampling techniqu...
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PENGARUH HARGA, KUALITAS PRODUK, DAN MEREK TERHADAP MINAT BELI KONSUMEN
Jurnal Ekonomi dan Kewirausahaan
Vol 17
, No 4
(2017)
The purpose of this study is to analyze the significance of the influence of price,product quality, brand on consumer purchase intention. This type of research is a surveyon consumer Rainovel’s Distro in Surakarta. Sample as many as 100 people withaccidental sampling method. Data collection techniques used questionnaires,observations and documentation. Data analysis used multiple linear regression. Theresults showed that 1) Prices has a significant effect on consumer purchase intention 2)Produ...
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PENGARUH TEAMWORK DAN LOYALITAS TERHADAP KINERJA KARYAWAN DENGAN KEPEMIMPINAN SEBAGAI VARIABEL MODERASI
Jurnal Ekonomi dan Kewirausahaan
Vol 17
, No 3
(2017)
The purpose of this reserch was to analyze the significcant effect of teamwork,loyalty and leadership on empoyees performance and to analyze the effect of teamworkand loyalty to employees performance with leadership are moderated variable. Thisresearch is a survey. The population are employees of warehouse at PT Rosalia ExpressPalur totaling 30 people so the whole is used as a sample with total sampling technique.Data collection techniques used questionnaire and observation. Data analysistechniq...
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PENGARUH KUALITAS PRODUK DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN SHUTTLECOCK MEREK YUNDA DENGAN CITRA MEREK SEBAGAI VARIABEL MODERATING
Jurnal Ekonomi dan Kewirausahaan
Vol 17
, No 3
(2017)
In the current era of globalization, every craftsman or a small entrepreneur has tobe able to compete with big businesses improve consumer purchasing decisions, as wellas craftsmen shuttlecock in Pringgolayan Tipes Surakarta, in an effort to increase thepurchasing decisions of consumers by improving product quality, create word of mouthand maintaining brand image. The purpose of this study was to analyze the significanceof the influence of product quality, word of mouth and brand image of the br...
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PENGARUH DIKLAT DAN MOTIVASI TERHADAP KINERJA PEGAWAI DENGAN KEPEMIMPINAN SEBAGAI VARIABEL MODERASI (Sensus pada Pegawai Dinas Kesehatan Kabupaten Kaimana Provinsi Papua Barat)
Jurnal Ekonomi dan Kewirausahaan
Vol 17
, No 3
(2017)
District Health Office Kaimana, West Papua Province is an element of the conductof the District Government which is under and responsible to the Regent through theLocal Secretary constantly trying to improve employee performance, by carrying outtraining, increasing motivation and leadership. The purpose of research is to analyze thesignificance of the effect of training, motivation and leadership to employeeperformance. Analyzing the moderating effects of leadership on training and motivationinf...
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PENGARUH KUALITAS PELAYANAN TERHADAP WORD OF MOUTH DENGAN KEPERCAYAAN PELANGGAN SEBAGAI VARIABEL INTERVENING (Survei pada Konsumen PT Sinar Mas Cabang Surakarta)
Jurnal Ekonomi dan Kewirausahaan
Vol 17
, No 3
(2017)
PT Sinar Mas is a provider of financing vehicle loans. Problem faced bycompanies today is the declining number of customers, due to the high competitionamong companies financing in Surakarta. The purpose of research is to analyze thesignificance of the impact of service quality on customer confidence. Analyze thesignificance of the influence of service quality and customers' trust in the word of mouthcustomers. Analyze customer confidence mediate service quality to the word of mouth.This study u...
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PENGARUH AMBIENT CONDITION, SPACE AND FUNCTIONALITY DAN USE OF SIGN, SYMBOLS AND ARTIFACTS TERHADAP KEPUASAN DAN LOYALITAS KONSUMEN
Jurnal Ekonomi dan Kewirausahaan
Vol 17
, No 4
(2017)
The purpose of this study is to analyze the effect of ambient condition, space andfunctionality and sign of symbols and artifacts to consumer satisfaction and consumerloyalty. This research is a survey of Serious Coffee consumers in Solo. The sampletechnique uses accidental sampling of 100 people. Data analysis use path analysis. Theresult of the research shows that ambient condition has significant effect to customersatisfaction. Space and functionality have a significant effect on customer sat...
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ANALISIS PERBANDINGAN KINERJA KEUANGAN PERBANKAN SYARIAH DENGAN PERBANKAN KONVENSIONAL (Studi Kasus pada PT Bank Syariah Mandiri dan PT Bank Mandiri (Persero) Periode 2012 – 2016)
Jurnal Ekonomi dan Kewirausahaan
Vol 17
, No 4
(2017)
The purpose of this research is to analyze financial performance in terms of theratio of CAR, NPL, ROA, LDR, BOPO and NIM in PT Bank Syariah Mandiri Period.2012 - 2016. Analyze financial performance in terms of the ratio of CAR, NPL, ROA,LDR, BOPO and NIM on PT Bank Mandiri (Persero) 2012 - 2016 Period. Analyzing thedifference of financial performance is reviewed on a CAR, NPL ratio, ROA, LDR, BOPOand NIM on PT Bank Syariah Mandiri and PT Bank Mandiri (Persero) 2012 - 2016Period. Research method...
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PERANAN KEPUASAN PELANGGAN SEBAGAI PEMEDIASI PADA PENGARUH KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN
Jurnal Ekonomi dan Kewirausahaan
Vol 17
, No 4
(2017)
This study aims to analyze the effect of product quality on customer satisfaction;The effect of product quality on customer loyalty; The effect of customer satisfaction oncustomer loyalty; And the effect of product quality mediated by customer satisfaction.The type of research used is survey research on customer Srabi NotosumanNy.Handayani Solo with a sample of 100 respondents. Sampling technique was done byNonprobabiliti Sampling with purposive sampling technique. Data analysis usingclassical a...
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