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PENGARUH KUALITAS PELAYANAN JASA DAN CITRA PERGURUAN TINGGI TERHADAP KEPUASAN MAHASISWA DENGAN WORD OF MOUTH SEBAGAI VARIABEL INTERVENING
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 3
(2017)
The purpose of this study are: 1) To analyze the significance of the influence of the quality of service and the image of the college to the word of mouth in the Student Faculty of Economics Unisri Surakarta. 2) To analyze the significance of the influence of service quality, the image of the college, and word of mouth to satisfaction of students in the Student Faculty of Economics Unisri Surakarta. 3) To analyze the significance of the influence of the quality of service and the image of the co...
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PENGARUH CITA RASA, HARGA DAN CITRA MEREK TERHADAP KEPUTUSAN BERPINDAH MEREK (Survei di Desa Pakel Kecamatan Andong Kabupaten Boyolali)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 1
(2016)
The purpose of this research was: analyzing the significance of the influence of taste, price and brand image of Mie Sedaap brand switching on a Housewife in the village of Andong Subdistrict Pakel Boyolali Regency. Analyze the dominant influence variables (taste, price or brand image) against the decision of switching brands of Mie Sedaap in Housewife in the village of Andong Subdistrict Pakel Boyolali Regency. Research methods method using survey data, the type of data used was qualitative and...
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ANALISIS PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MEDIASI (Survei pada Bus Batik Solo Trans Koridor 2)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 1
(2016)
The purpose of this research was: 1) to analyze the significance of the influence of the quality of service of consumer satisfaction on Batik Solo Trans Bus Corridor 2. 2) to analyze the significance of the influence of the quality of service of customer loyalty on Batik Solo Trans Bus Corridor 2. 3) to analyze the significance of the influence of consumer satisfaction toward customer loyalty on Batik Solo Trans Bus Corridor 2. 4) To analyze the influence of the quality of service of customer lo...
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ANALISIS PENGARUH KREATIVITAS IKLAN TERHADAP KEPUTUSAN PEMBELIAN KARTU SELULER AS DENGAN CELEBRITY ENDORSER SEBAGAI VARIABEL MODERASI (Survei pada Mahasiswa S1 Universitas Slamet Riyadi Surakarta)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 1
(2016)
The objective of the research are to analyses (1) the effect of advertising creativity to the purchase decision As mobile card on S1 students University of Slamet Riyadi Surakarta (2) the effect of celebrity endorser on purchase decisions As mobile card on S1 students University of Slamet Riyadi Surakarta (3) the effect of advertising creativity on purchasing decisions As cellular card in moderation the celebrity endorser at the University of S1 students Slamet Riyadi Surakarta. Population of th...
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ANALISIS PENGARUH CITRA PASAR TRADISIONAL TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MEDIASI (Survei pada Konsumen Pasar Gede Solo)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
(2016)
The purpose of the research are to analyses (1) the effect of the traditional market image to the consumer; (2) the effect of the traditional market image to consumer loyalty; (3) the effect of consumer satisfaction to consumer loyalty; (4) the effect of traditional market to consumer loyalty with cunsomer satisfaction as the mediating variable. Population on the research are the consumers of the Pasar Gede, Solo. There are 100 samples, taken with accidental sampling. Data colction technique use...
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PENGARUH FASILITAS, KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN NGGONE KONCOKU COFFE HOUSE DI SURAKARTA (Survei pada Pelanggan Nggone Koncoku Coffe House di Surakarta)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 2
(2016)
This study aims to analyze (1) the effect facilities on consumer satisfaction Nggone Koncoku Coffe House in Surakarta. (2) the effect of service quality on customer satisfaction Nggone Koncoku Coffe House in Surakarta. (3) the effect of price on consumer satisfaction Nggone Koncoku Coffe House in Surakarta. (4) the dominant variable influence on consumer satisfaction Nggone Koncoku Coffe Huse in Surakarta. The study population was the whole kosumen Nggone Kocoku Coffe House with a sample of 100...
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PENGARUH GAYA KEPEMIMPINAN, MOTIVASI KERJA, DAN KOMUNIKASI TERHADAP KINERJA GURU SEKOLAH DASAR DI KECAMATAN SERENGAN KOTA SURAKARTA
Jurnal Manajemen Sumber Daya Manusia
Vol 10
, No 1
(2016)
Teacher performance in a school has been influenced by many factors. This study aims at analizing the significant influence of leadership style, motivation, and communication on teacher performance, and finding out the most dominant influence on teacher performance. The population is all of Sekolah Dasar (SD) teacher in Kecamatan Serengan Kota Surakarta with the number 250. The sample has been taken by proportional random sampling and 48% or 120 teachers are found to be sample. This study uses q...
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PERBEDAAN KETEPATAN KELULUSAN MAHASISWA DITINJAU DARI GENDER, INDEKS PRESTASI KUMULATIF (IPK) DAN PROGRAM STUDI (SURVEI PADA MAHASISWA FAKULTAS EKONOMI UNISRI SURAKARTA TAHUN KELULUSAN TAHUN 2012-2013)
Exsplorasi: Jurnal Ilmu Sosial dan Humaniora
Vol 27
, No 2
(2016)
Penelitian ini menguji perbedaan waktu menyelesaikan studi mahasiswa ditinjau dari gender, IPK dan program studi pada mahasiswa Fakultas Ekonomi Tahun Kelulusan 2012-2013. Hasil analisis yang dilakukan dapat disimpulkan bahwa diihat dari gender diperoleh p-value < 0,05 sehingga Ho ditolak, berarti ada perbedaan yang signifikan waktu menyelesaikan studi mahasiswa ditinjau dari gender pada mahasiswa Fakultas Ekonomi Tahun Kelulusan 2012-2013. Di mana mahasiswa dengan jenis kelamin laki-laki mem...
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PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN ARFA BARBERSHOP DI SURAKARTA
Jurnal Ekonomi dan Kewirausahaan
Vol 15
, No 3
(2016)
Purpose of this research to analyze effect of tangibles, reliability, responsiveness, assurance and empathy on customer satisfaction. Research design was survey on customer of Arfa Barbershop Surakarta. Type of data used qualitative and quantitative data. Source of data used primary and secondary data. Population are customers Arfa Barbershop Surakarta. Sample used 100 customer with convenience sampling. Technique of collecting data used questionnaire, observation and documentation. Analysis dat...
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PENGARUH CITRA RESTORAN TERHADAP BEHAVIORAL INTENTIONS MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI (Survei Pada Pelanggan di Restoran Ayam Goreng Mbah Karto Sukoharjo)
Jurnal Ekonomi dan Kewirausahaan
Vol 15
, No 3
(2016)
The objective of the research are to analyses (1) effect of restaurant image to behavioral intentions, (2) effect of restaurant image to customer satisfaction, (3) effect customer satisfaction to behavioral intentions, (4) effect of restaurant image to behavioral intentions, through customer satisfaction as the mediating variable. Population on this research are all customer of restaurant Ayam Goreng Mbah Karto in Sukoharjo. The samples of this research consist of 100 respondent, taken with acci...
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