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Analisis Faktor-Faktor Keputusan Pembelian Kopi Mendhut di Kecamatan Gubug
Rahmawati, Sofiana Tri
; Rahmawati, Dr. Bayu Kurniawan S.kom.,M.M
; Rahmawati, Ira Setiawati S.E.M.S.i
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif
Vol 4
, No 1
(2025)
This study aims to determine and analyze the effect of product quality, pricing, promotion and service quality on purchasing decisions for Mendhut Coffee in Gubug District. The population in this study were Mendhut Coffee consumers with a sample of 96 respondents. The sampling technique used is probability sampling technique with proportional random sampling method. In collecting data, this study used a Likert scale with 5 assessment criteria for 40 questions. The data analysis technique used is...
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Determinan Pembelian Impulsif Di Ane Thrift Store Semarang
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif
Vol 4
, No 1
(2025)
Abstract
The goal of this study was to look into the impact of price decreases, bonus packages, and retail displays on impulse buying. The independent factors in this study are price reduction (X1), bonus packages (X2), and in-store displays (X3), whereas the dependent variable is impulse purchase decisions (Y). The study's population included all clients who shopped at Ane Thrift Store Semarang. The study's sample size was 100 respondents, determined by purposive sampling. The research strategy...
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Pengaruh Literasi Digital, Pengetahuan Kewirausahaan dan Lingkungan Keluarga terhadap Minat Berwirausaha Mahasiswa dengan Efikasi Diri sebagai Variabel Intervening (Studi Kasus Mahasiswa Universitas PGRI Semarang Angkatan 2021-2022)
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif
Vol 4
, No 2
(2025)
This study aims to analyze the effect of digital literacy, entrepreneurial knowledge, and family environment on entrepreneurial interest with self-efficacy as an intervening variable. The population in this study were 7,715 students of PGRI Semarang University class of 2021-2022 with a sample size of 380 people. The data collection techniques used were distributing questionnaires via Google Form and by distributing them directly in the PGRI Semarang University campus environment. The analysis me...
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PENGARUH REPUTASI DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN MASUK YANG DIMEDIASI OLEH KEPERCAYAAN (Studi Kasus Pada Mahasiswa FEB Angkatan 2023 Universitas PGRI Semarang)
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif
Vol 4
, No 2
(2025)
Penelitian ini bertujuan untuk mengetahui pengaruh reputasi dan kualitas layanan terhadap keputusan masuk yang dimediasi oleh kepercayaan (Studi Kasus Pada Mahasiswa FEB Angkatan 2023 Universitas PGRI Semarang). Sampel yang digunakan pada penelitian ini sebanyak 194 mahasiswa yang merupakan hasil perhitungan menggunakan rumus slovin. Teknik pengambilan sampel menggunakan jenis Non- Probability sampling dengan metode purposiv...
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Pengaruh Future Time Perspective, Career Adaptability Dan Literasi Digital Terhadap Kesiapan Kerja Mahasiswa Semester Akhir Di Kota Semarang
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif
Vol 4
, No 2
(2025)
This study aims to analyze the impact of future time perspective, career adaptability, and digital literacy on work readiness among final-year students in Semarang. This research uses a quantitative approach with regression analysis. The population of this study consists of 96 final-year students in Semarang. The sampling technique employed is random sampling. The results of this study indicate that: Future Time Perspective has a positive significant effect on work readiness, Career Adaptability...
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3 Sitasi
The Implementation of Foreign Language Learning Guidance Program for Elementary School Students During School Holidays
Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri
Vol 4
, No 1
(2025)
This community service activity is a learning assistance program that focuses on foreign language learning guidance for school-age children in the Glintong Dalam Village environment during semester holidays. With this activity, the children have interesting activities to improve their Arabic and English skills. This activity is one of the agendas of the facilitators of the Community Service Course of the Tarbiyah Faculty of STAI Darul Hikmahin 2024 in Glintong village. The service activiti...
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1 Sitasi
Comparative Performance of Transformer Models for Cultural Heritage in NLP Tasks
Advance Sustainable Science, Engineering and Technology (ASSET)
Vol 7
, No 1
(2025)
AI and Machine Learning are crucial in advancing technology, especially for processing large, complex datasets. The transformer model, a primary approach in natural language processing (NLP), enables applications like translation, text summarization, and question-answer (QA) systems. This study compares two popular transformer models, FlanT5 and mT5, which are widely used yet often struggle to capture the specific context of the reference text. Using a unique Goddess Durga QA dataset with specia...
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6 Sitasi
FRAUD DETERMINANTS MODERATED BY INDIVIDUAL MORALITY
Paramita, Patricia Dhiana
; Luhgiatno, Luhgiatno
; Adhi, Daniel Kartika
; Nurkholik, Nurkholik
; Wahyuningsih, Panca
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 19
, No 2
(2025)
This study took the object in the Public Accounting Firm (KAP) in Semarang City, where there is a phenomenon of increasing fraud intensity among public accountants which is motivated by increasing pressure, opportunity and rationalization among them. The purpose of this study is to determine the impact of pressure, opportunity and rationalization partially and simultaneously on fraud, to find out whether individual morality strengthens the impact of pressure, opportunity and rationalization part...
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PENDAPATAN DAN TINGKAT KESEJAHTERAAN PETANI KENTANG DI KECAMATAN SEMENDE DARAT TENGAH KABUPATEN MUARA ENIM
Mediagro: journal of agricultural sciences
Vol 20
, No 3
(2025)
Penelitian ini bertujuan untuk menganalisis besaran pendapatan yang diterima oleh petani, mengetahui tingkat kesejahteraan petani dan mengetahui pengaruh program Kerjasama industri kentang terhadap tingkat kesejahteraan petani  kentang di Kecamatan Semende Darat Tengah Kabupaten Muara Enim. Metode yang digunakan adalah sequential mixed methods dan strategi eksplanatoris sekuensial. Pengumpulan data menggunakan metode survey kuesioner dan wawancara. Pemilihan sampel menggunakan purposive samplin...
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ANALISIS EFISIENSI PEMASARAN BUAH SEMANGKA (Citrullus lanatus) DI DESA BANDUNGHARJO KECAMATAN DONOROJO KABUPATEN JEPARA
Mediagro: journal of agricultural sciences
Vol 20
, No 3
(2025)
Banyaknya hasil produksi buah semangka di Desa Bandungharjo dan sifat buah semangka yang rawan busuk yang dapat menyebabkan harga jual menurun dan lembaga pemasaran yang kurang sigap dalam mendistribusikan hasil produksi buah semangka, oleh karena itu penelitian ini bertujuan untuk mengetahui saluran pemasaran buah semangka, mengetahui besarnya farmer’s share, margin pemasaran dan mengetahui efisiensi pemasaran di Desa Bandungharjo Kecamatan Donorojo Kabupaten Jepara. Metode dasar penelitian a...
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