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ANALYSIS OF EXPERIENTIAL MARKETING ON CUSTOMER SATISFACTION AS AN EFFORT TO IMPROVE BEHAVIOR INTENTION
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
The purpose of the study was to investigate the relationship between experiential marketing, customer satisfaction and consumer behavior intention. The limitation of the study was that it focused on consumers who had made at least two purchases and only 70 questionnaires were returned and valid.
The population is categorized as infinity. Sample collection type accidental sampling. Data analysis with multiple linear regression processed with SEM- Partial Least Square 3.0, to verify the 6 hypothes...
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Rekontruksi Lingkungan Kerja, Karakteristik Individu dan Kinerja Karyawan Di Bank Syariah Indonesia Berdasarkan Budaya Kerja “Akhlak” (Studi Literatur)
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 3
, No 3
(2024)
The aim of this research is to determine the influence of the work environment, individual characteristics and employee performance at Bank Syariah Indonesia. This research uses a qualitative approach using literature study and technical content analysis. In the work environment at Bank Syariah Indonesia there is a huge support for the creation of a company's activity processes. With a good working environment, good and pleasant working conditions will be created, this can provide employee moral...
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Pertumbuhan Bisnis Berkelanjutan melalui Kapasitas Manajemen, Digitalisasi Pemasaran dan Kapasitas Keuangan Digital
Jurnal Manajemen Sosial Ekonomi
Vol 3
, No 2
(2023)
This study aims to investigate the relationship between contextual factors of management capacity, digitalization of marketing and digital finance on sustainable business growth among MSMEs. The data was obtained through a survey of 40 MSMEs in Pabelan sub-district, Semarang Regency Data analysis tools were performed using IBM SPSS 25 for multiple linear regression analysis, determinant tests and hypothesis testing. The summary of findings shows the management capacity of the calculated t value...
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Pemasaran Digital Berbasis CMS Wordpress Pada UMKM Shapro Official Wonogiri
Jurnal Elektronika dan Komputer
Vol 15
, No 2
(2022)
The COVID-19 pandemic had a significant impact on UMKM. Social distancing has changed consumer behavior from conventional to digital. UMKM Shapro Official is an original automotive t-shirt vendor that was established in 2017. Shapro Official has difficulty in introducing and marketing products with a clear target consumer and competitive price competition. Sales promotions have not been managed optimally and sales data management is still manual (notes). Owners also have difficulty monitoring sa...
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PENGARUH KOMITE AUDIT, UKURAN PERUSAHAAN, DAN LEVERAGE TERHADAP PENGHINDARAN PAJAK (Studi pada Perusahaan Perbankan yang Terdaftar di Bursa Efek Indonesia Tahun 2015 – 2017)
Jurnal Akutansi dan Sistem Teknologi Informasi
Vol 14
, No 3
(2019)
The purpose of this research was: 1) analyzes the significance of the influence of the audit Committee against tax evasion on banking company listed on the Indonesia stock exchange Years 2015 - 2017. 2) analyzes the significance of the influence of the size of the company against tax evasion on banking company listed on the Indonesia stock exchange Years 2015 - 2017. 3) Analyzing the significance of the influence of leverage against tax evasion on banking company listed on the Indonesia stock ex...
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