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EFEKTIVITAS ORGANISASIONAL
Jurnal Ekonomi dan Kewirausahaan
Vol 12
, No 1
(2012)
ABSTRACT This article review some of the research on organizational effectiveness has been done by several researchers theory of organization. The discussion starts from the view of traditional theory in the 1950 – 1960 to the modern view that has undergone improvements in the year 1970 – 1980. Several approaches have problems and weaknesses of each, so some of the models proposed can be utilized, although significantly, but very difficult to find the best due to the complexity of organizati...
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STRATEGI PEMASARAN USAHA KECIL DAN MENENGAH
Jurnal Ekonomi dan Kewirausahaan
Vol 12
, No 1
(2012)
ABSTRACT Marketing strategy is very important for a company where marketing strategy is a way of achieving the goal of a company. So also in small and medium enterprises need to implement a marketing strategy. Problems faced by small and medium enterprises for this are: 1) lack of capital to develop the business, 2) marketing strategy, and 3) the dependence of micro high enough to season and market demand, causing the business to be volatile and difficult to develop. To overcome the above proble...
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MENYUSUN BUSINESS PLAN DALAM RANGKA PENGEMBANGAN USAHA
Jurnal Ekonomi dan Kewirausahaan
Vol 12
, No 1
(2012)
Abstract Preparation of business plans to be an important communica-tion medium for the entrepreneur to explain the business profile to be developed. An increasingly competitive business conditions will require a leader figure who is able to face competition, so we can make preparations to solve these problems and we can indirectly determine the level of risk to be faced. Without planning, a com-pany will lose focus in achieving a goal. Planning helps managers answer some question as to what th...
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PENGARUH KUALITAS, FITUR DAN MODEL HANDPHONE SONY ERICSSON TERHADAP KEPUASAN KONSUMEN
Jurnal Ekonomi dan Kewirausahaan
Vol 12
, No 1
(2012)
ABSTRACT This study examined the effect of quality, features and Sony Ericsson mobile phone models of consumer satisfaction survey on the economics faculty student UniversitasSlamet Riyadi Surakarta. Mobile (cellular telephone) is a communication tool that can connect among fellow men. The presence of mobile phones is a huge leap forward in human history. Cellular technology is the most modern communication technology and the most promising in terms of quality, efficiency and economy. Features f...
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PRODUCT PRIVATE LABELS BRANDS SEBAGAI ALTERNATIF MERAIH KONSUMEN PADA PERUSAHAAN RITEL
Jurnal Ekonomi dan Kewirausahaan
Vol 12
, No 1
(2012)
ABSTRACT In the world of retailing, retailers compete by performing a variety of strategies, which are now commonplace, Private Label Brands / PLBs, this brand of products designed and developed using the name of the retailer in question and only sold by the company , is replaced with a brand in other stores so that helps retailers in controlling the flow of consumer loyalty and establish a store and a project "at a lower price image" of retailers and manufacturers improve bergaining power of na...
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FAKTOR YANG BERPENGARUH TERHADAP KEPUTUSAN PEMBELIAN BUKU UMUM PADA PT TIGA SERANGKAI INTERNATIONAL GENERAL BOOK DIVISION
Jurnal Ekonomi dan Kewirausahaan
Vol 12
, No 1
(2012)
ABSTRACT This study aims to analyze the significance of the effect of pricing, promotion, and quality products to the general ledger product purchasing decisions on PT Tiga Serangkai International General Book Division. The population in this study is that consumers generally buy books published by PT. Tiga Serangkai in bookstore Gramedia and Togamas in the city of Yogyakarta, Solo and Semarang. Samples were taken by 100 respondents. The results showed that prices and promotions significantly...
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ANALISIS RISIKO DALAM KEPUTUSAN INVESTASI
Jurnal Ekonomi dan Kewirausahaan
Vol 12
, No 1
(2012)
ABSTRACT In investment decisions, management must deal with uncertainty in the future. The uncertainty of a number of possible events can occur. Risk management is what needs to be considered in investment decisions. Management needs to incorporate an element of risk in the investment proposals of thinking, so that each investment project has a different risk levels. This will affect the required rate of return (Required Rate of Return), which determines whether a feasible investment project is...
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PERANAN INFRASTRUKTUR TEKNOLOGI INFORMASI BAGI PERKEMBANGAN USAHA KECIL DAN MENENGAH DI INDONESIA
Jurnal Ekonomi dan Kewirausahaan
Vol 11
, No 1
(2012)
ABSTRACT Environmental, organizational and technological factors create a high competitive business environment, where these factors are rapidly changing, which is sometimes unpredictable way. Due to this rapid change, the company (in this case SMEs) need to react quickly in the face of problems and opportunities resulting from the new business environment (which focuses on the consumer). So in order to succeed (survive) in this dynamic world, companies should not only perform traditional measur...
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MANAJEMEN SEBAGAI PARADIGMA PEMBANGUNAN DALAM MEWUJUDKAN GOOD GOVERNANCE
Jurnal Ekonomi dan Kewirausahaan
Vol 12
, No 1
(2012)
ABSTRACT One of main causes for multicrisis in Indonesia are mismanagement and moral hazard problem in every sektors. Political situation and economy is a two sides which linked each other. So far, executives in government mostly see politics and economy as the effort to gain power for individuals or groups, fully ignoring the essential task for manager to maintain the country using good management principles which will enable to rise sustainable value of creation. Keywords: Good governance, p...
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NIAT ADOPSI E-COMMERCE WIRAUSAHAWAN MAHASISWA (STUDI PADA MAHASISWA UNS)
Jurnal Ekonomi dan Kewirausahaan
Vol 11
, No 1
(2012)
ABSTRACT This research aims to explore some variables which influence the intention to use (re-use) technology of internet for students who are doing business. This research applied technology acceptance model (TAM) elaborated with theory of planned behavior. Respondents of this research were students of sebelas maret university who have uses internet in their business activities. They were selected by a purposive sampling method. Based on SEM analysis, the result of this research shows that pe...
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