📅 29 September 2012
FAKTOR YANG BERPENGARUH TERHADAP KEPUTUSAN PEMBELIAN BUKU UMUM PADA PT TIGA SERANGKAI INTERNATIONAL GENERAL BOOK DIVISION
Jurnal Ekonomi dan Kewirausahaan
Universitas Slamet Riyadi
📄 Abstract
ABSTRACT This study aims to analyze the significance of the effect of pricing, promotion, and quality products to the general ledger product purchasing decisions on PT Tiga Serangkai International General Book Division. The population in this study is that consumers generally buy books published by PT. Tiga Serangkai in bookstore Gramedia and Togamas in the city of Yogyakarta, Solo and Semarang. Samples were taken by 100 respondents. The results showed that prices and promotions significantly influence the decision of the general purchase of books, is the quality of the products had no significant effect. Keywords: Bookstore, pricing, promotion, quality, purchasing decisions.
ℹ️ Informasi Publikasi
Tanggal Publikasi
29 September 2012
Volume / Nomor / Tahun
Volume 12, Nomor 1, Tahun 2012
📝 HOW TO CITE
Sunarso, Mustaqim &, "FAKTOR YANG BERPENGARUH TERHADAP KEPUTUSAN PEMBELIAN BUKU UMUM PADA PT TIGA SERANGKAI INTERNATIONAL GENERAL BOOK DIVISION," Jurnal Ekonomi dan Kewirausahaan, vol. 12, no. 1, Sep. 2012.
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