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29 September 2012
PRODUCT PRIVATE LABELS BRANDS SEBAGAI ALTERNATIF MERAIH KONSUMEN PADA PERUSAHAAN RITEL
Jurnal Ekonomi dan Kewirausahaan
Universitas Slamet Riyadi
đ Abstract
ABSTRACT In the world of retailing, retailers compete by performing a variety of strategies, which are now commonplace, Private Label Brands / PLBs, this brand of products designed and developed using the name of the retailer in question and only sold by the company , is replaced with a brand in other stores so that helps retailers in controlling the flow of consumer loyalty and establish a store and a project "at a lower price image" of retailers and manufacturers improve bergaining power of national brands. ÃÂ Keywords: Private Label Brands, retailing, consumer
âšī¸ Informasi Publikasi
Tanggal Publikasi
29 September 2012
Volume / Nomor / Tahun
Volume 12, Nomor 1, Tahun 2012
đ HOW TO CITE
Susanti, Retno, "PRODUCT PRIVATE LABELS BRANDS SEBAGAI ALTERNATIF MERAIH KONSUMEN PADA PERUSAHAAN RITEL," Jurnal Ekonomi dan Kewirausahaan, vol. 12, no. 1, Sep. 2012.
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