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Menampilkan 11–20 dari 21 artikel
PENGARUH PENGALAMAN BELANJA ONLINE TERHADAP NIAT BELI ULANG DENGAN KEPERCAYAAN SEBAGAI VARIABEL MEDIASI (Survei pada Konsumen Batik Pangastuti di Beteng Trade Center Solo)
Ariyani, Novi Dwi
; Rahadhini, Marjam Desma
; Sumaryanto, Sumaryanto
Jurnal Ekonomi dan Kewirausahaan
Vol 20
, No 4
(2021)
The purpose of this study was to analyze the significance of online shopping experience on repurchase intentions through trust in consumers of Batik Pangastuti at Beteng Trade Center Solo. The population of this research is consumers of Batik Pangastuti who have made batik fashion product purchases online at least 2 times using probability sampling methods with a sample of 85 respondents. Data collection techniques using a questionnaire. Methods of data analysis using the sobel test. The results...
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2 Sitasi
ANALISIS PENGENDALIAN PERSEDIAAN BAHAN BAKU DENGAN MENGGUNAKAN METODE ECONOMIC ORDER QUANTITY PADA ROTI WIDORO DI KEPUH SUKOHARJO
Apriyanto, Apriyanto
; Sunarso, Sunarso
; Sumaryanto, Sumaryanto
Jurnal Ekonomi dan Kewirausahaan
Vol 19
, No 3
(2020)
The purpose of this study is to analyze the efficiency of controlling raw material inventories using the Economic Order Quantity (EOQ) method compared to the conventional methods of the company today. Raw materials are important in the production process, therefore the company must have sufficient raw material supplies to support production activities. If the supply of raw materials owned is lacking, the production process will be hampered. The inhibition of the production process will affect th...
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ANALISIS PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK, DAN HARGA TERHADAP KEPUASAN KONSUMEN (Survei pada Konsumen TFP Kopi Warung Surakarta)
Al Farel, Zahra Audi
; Triastity, Rahayu
; Sumaryanto, Sumaryanto
Jurnal Ekonomi dan Kewirausahaan
Vol 20
, No 3
(2020)
This research was used to analyze the effect of service quality, product quality, and price on customer satisfaction of TFP Kopi Warung Surakarta. The population sample used is a TFP Kopi Warung Surakarta customers. The sample used in this research is 100 people respondents. The sampling technique use Purposive Sampling. The data analysis technique used is descriptive analysis techniques, multiple linear regression, t test, F test, and coefficient of determination.The result of the research sho...
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ANALISIS PENENTUAN PERSEDIAAN BAHAN BAKU KEDELAI DENGAN MENGGUNAKAN METODE ECONOMIC ORDER QUANTITY PADA HOME INDUSTRI TAHU BU IGUK DI WONOGIRI
Woroyati, Dewi Lintang
; Sunarso, Sunarso
; Sunarso, Sunarso
; Sumaryanto, Sumaryanto
; Sumaryanto, Sumaryanto
Jurnal Ekonomi dan Kewirausahaan
Vol 20
, No 2
(2020)
The purpose of this study was to determine the planning of the supply of soybean raw materials in the Home Industry Tahu Bu Iguk in Wonogiri by used the EOQ (Economic Order Quantity) method in making an economical order. This type of research is a case study. Data collection techniques used interviews, observation and documentation. Data analysis techniques used EOQ analysis. The results showed that the optimal ordering results using the EOQ method per month was 4,665 kg, this case was more econ...
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PENGARUH CELEBRITY ENDORSER, BRAND IMAGE DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK EMINA COSMETICS (Survei pada Mahasiswa Fakultas Ekonomi Universitas Slamet Riyadi Surakarta)
Novalia, Ayu
; Triastity, Rahayu
; Triastity, Rahayu
; Sumaryanto, Sumaryanto
; Sumaryanto, Sumaryanto
Jurnal Ekonomi dan Kewirausahaan
Vol 20
, No 1
(2020)
The purpose of this study was to analyze the significance of the influence of celebrity endorsers, brand image and brand trust on purchasing decisions on Emina Cosmetics products. This type of research is a survey of students of the Faculty of Economics, University of Slamet Riyadi Surakarta. The type of data used is quantitative data and qualitative data. Data sources using primary data sources and secondary data. The population in this study were students who used Emina Cosmetics in the Facult...
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1 Sitasi
PENGARUH STORE ATMOSPHERE DAN KUALITAS PRODUK TERHADAP NIAT BELI ULANG DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MEDIASI (Survei Pada Konsumen Marakez Café di Surakarta)
Rahmawati, Dita
; Rahadhini, Marjam Desma
; Rahadhini, Marjam Desma
; Sumaryanto, Sumaryanto
; Sumaryanto, Sumaryanto
Jurnal Ekonomi dan Kewirausahaan
Vol 20
, No 1
(2020)
This research was conducted on consumers Marakez Café in Surakrta, the type of data used is qualitative and quantitative data. Data sources used are secondary and primary data. The entire population in this study are all Marakez Café consumers whose numbers cannot be known. The sample used in this study was taken as many as 100 respondents. The sampling technique is done by using nonprobability sampling using purposive sampling method. In this study shows that store atmosphere and product qual...
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4 Sitasi
PENGARUH KUALITAS PELAYANAN, HARGA, DAN STORE ATMOSPHERE TERHADAP KEPUASAN KONSUMEN (Survei pada Konsumen The Hidden Place By Jox’s Surakarta)
Sukma, Anugrah Nadia
; Sumaryanto, Sumaryanto
; Sumaryanto, Sumaryanto
; Susanti, Retno
; Susanti, Retno
Jurnal Ekonomi dan Kewirausahaan
Vol 20
, No 2
(2020)
The purpose of this study was to analyze the importance of the influence of service quality, price, and store atmosphere on consumer satisfaction at The Hidden Place by Jox's Surakarta. This type of research is a consumer survey, the type of data used is qualitative data and quantitative data. Data sources used are primary data and secondary data. The population in this study are all consumers at The Hidden Place by Jox's Surakarta whose numbers are not known with certainty. Samples amounted to...
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1 Sitasi
ANALISIS PENGENDALIAN PERSEDIAAN BAHAN BAKU GUNA MEMINIMISASI BIAYA PERSEDIAAN DENGAN METODE MATERIAL REQUIREMENT PLANNING PADA BATIK MAHKOTA LAWEYAN SURAKARTA
Aji, Kunto
; Widajati, Erni
; Sumaryanto, Sumaryanto
Jurnal Ekonomi dan Kewirausahaan
Vol 19
, No 4
(2020)
This research is an observation. This type of data uses qualitative data and quantitative data. The data source uses primary data and secondary data. Data collection techniques using study documentation. Data analysis uses descriptive method. Data analysis uses descriptive method. The results showed that the application of the Material Requirement Planning method could play a role in minimizing the cost of raw material inventory in Batik Mahkota Laweyan Surakarta, this is indicated by the total...
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ANALISIS PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MODERASI
Novita Putri, Erlinda
; Wibowo, Edi
; Sumaryanto, Sumaryanto
Jurnal Ekonomi dan Kewirausahaan
Vol 19
, No 1
(2020)
The purpose of this study is to analyze the significance of effect service quality, promotion and satisfaction on consumer loyalty partially, to know the significance of effect of service quality and promotion on consumer loyalty which is moderated by customer satisfaction. This type of research is a survey of consumers of SFA Steak & Resto Karanganyar. A sample of 100 consumers with purposive sampling technique. Data collection techniques used questionnaire and literature study. The data an...
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1 Sitasi
ANALISIS PENGARUH PROMOSI TERHADAP LOYALITAS KONSUMEN DENGAN KEPERCAYAAN SEBAGAI VARIABEL MEDIASI
Wijayanto, Thomas
; Rahadhini, Marjam Desma
; Sumaryanto, Sumaryanto
Jurnal Ekonomi dan Kewirausahaan
Vol 18
, No 3
(2019)
Marketing has an important role in the success of the company, especially in the face of competition, maintaining excellence and developing a business to always achieve profit. This study aims to determine the effect of promotion and trust on consumer loyalty in the Semanggi Printing Association. This study uses purposive sampling method, the population in this study is the consumers of Semanggi Printing Association as many as 100 respondents. Data collection method used: questionnaire. Data ana...
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