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Efektifitas pemasaran digital melalui celebrity endorser : Dampaknya terhadap minat beli produk kecantikan di instagram
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 2
(2025)
Riset ini berorientasi pada tujuan guna mengetahui pengaruh celebrity endorser kepada minat beli produk kecantikan di Instagram. Adapun parameter celebrity endorser dalam riset ini didalamnya adanya daya tarik (attractiveness), kepercayaan (trustworthiness), serta keahlian (expertise). Metode yang dilibatkan yakni metode kuantitatif dalam rupa pendekatan deskriptif serta kausal. Kuesioner disebarkan kepada 104 responden yang berasal dari Lingkungan Garung, Kecamatan Ambarawa, dengan pemilihan...
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Gambaran Tingkat Kepuasan Pasien Terhadap Pelayanan Petugas Pendaftaran Rawat Jalan di Puskesmas Kersanagara Kota Tasikmalaya Pada Tahun 2025
Jurnal Manajemen Informasi dan Administrasi Kesehatan
Vol 8
, No 2
(2025)
Patient satisfaction with services can lead to changes in attitudes (attitude change) in individuals in communication. The goal is to offer convenience in understanding the messages conveyed between providers. The quality of health services at the level of health services for individuals and communities that are able to increase health contributions to the maximum, Introduction conducted on January 21, 2025 at the Health Center, there are still patients who feel dissatisfied with the services pr...
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Implementation of the Hospital Management Information System Using the PIECES Framework: A Literature Review
Jurnal Manajemen Informasi dan Administrasi Kesehatan
Vol 8
, No 2
(2025)
Sistem Informasi Manajemen Rumah Sakit merupakan aplikasi berbasis teknologi informasi yang digunakan untuk mengintegrasikan administrasi rumah sakit, pelayanan medis, dan manajemen. Tujuan penelitian ini adalah menganalisis implementasi sistem informasi manajemen rumah sakit dengan menggunakan metode PIECES (Performance, Information, Economy, Control, Efficiency, Service). Metode yang digunakan adalah pendekatan kajian pustaka. Data penelitian diperoleh dari 263 artikel yang diambil melalui Goo...
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PERFORMANCE OF SUKOHARJO POLICE MEMBERS REVIEWED FROM COMPETENCE AND ORGANIZATIONAL COMMITMENT WITH JOB SATISFACTION MEDIATION
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 20
, No 2
(2025)
This study aims to see the influence of competence and organizational commitment on performance with job satisfaction as a mediator. This study uses a non-experimental descriptive quantitative method with a survey and cross-sectional design. The unit of analysis of this study uses individual answers that represent their respective opinions, in this case members of the Polri Polres Sukoharjo which will be analyzed using Structural Equation Modeling-Partial Least Square (SEM-PLS). In this study, t...
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ENHANCING UNIVERSITY STUDENTS' INTERPERSONAL COMPETENCE THROUGH KIPAS COUNSELING GROUNDED IN BUGIS PAPPASENG
COUNSENESIA Indonesian Journal of Guidance and Counseling
Vol 6
, No 2
(2025)
This study aims to develop and evaluate the KIPAS Counseling Model rooted in Bugis pappaseng to improve the interpersonal competence of university students. This model was designed using the Research and Development (R&D) method with the ADDIE (Analysis, Design, Development, Implementation, Evaluation) framework. Data were collected through questionnaires, expert validation, pretest–posttest design, observation, and focus group discussions, with 60 students and five experts (counseling lec...
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PHILOSOPHICAL UNDERPINNINGS OF GROWTH MINDSET INTERVENTION
COUNSENESIA Indonesian Journal of Guidance and Counseling
Vol 6
, No 2
(2025)
The concept of growth mindset has gained widespread attention in educational discourse as a tool to enhance students’ motivation, well-being, and academic success. However, the implementation of growth mindset interventions often emphasizes behavioral outcomes while neglecting the deeper philosophical foundations that shape students' sense of self, purpose, and well-being. This paper presents the ontological, epistemological, and axiological domains of growth mindset interventions by reviewing t...
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GENDER DIFFERENCES IN HIGH SCHOOL STUDENTS' CAREER ADAPTABILITY
COUNSENESIA Indonesian Journal of Guidance and Counseling
Vol 6
, No 2
(2025)
The Industrial Era 5.0 has brought significant changes to the fields of education and employment, including the financial and educational sectors, through the utilization of AI and blockchain technologies. This study aims to explore the influence of career adaptability among high school students in terms of gender differences. The research involved 452 students from public senior high schools across Semarang City. Data analysis was conducted using hypothesis testing through the Mann Whitney U Te...
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CHALLENGES OF STUDENT LEARNING PROBLEMS IN THE DIGITAL ERA: A SCHOOL COUNSELOR'S PERSPECTIVE
Saputra, Nur Mega Aris
; Muslihati, Muslihati
; Ramli, M
; Sobri, Ahmad Yusuf
; Jalil, M. Khoirudin
; Rafli, Muhammad
COUNSENESIA Indonesian Journal of Guidance and Counseling
Vol 6
, No 2
(2025)
Students’ learning problems in schools are issues that require serious attention from all stakeholders, particularly school counselors. Various factors contribute to the learning difficulties experienced by students today. Changes in curriculum, educational systems, and technological developments have significantly influenced the nature of students’ learning problems. In addition, challenges in other domains such as personal, social, and even career-related aspects also affect students’ academic...
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BRAND IMAGE AS A DETERMINANT OF EIGER PRODUCT REPURCHASE THROUGH BRAND TRUST
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 20
, No 2
(2025)
This research aims to examine the significant effects of Price, Brand Image, and Product Quality on Repurchase Intention with Brand Trust as an intervening variable for Eiger products in Surabaya City. The sampling technique used was purposive sampling, resulting in a sample size of 75 consumers of Eiger products in Surabaya. This research is explanatory research with a quantitative approach. Data collection was conducted through online questionnaires distributed via Google Forms. Data analysis...
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DISRUPTIVE MARKETING INNOVATION AS A MODERATOR OF THE INFLUENCE OF MARKETING STRATEGY ON PURCHASING DECISIONS AT THE SALATIGA CASSAVA MSME CENTER
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 20
, No 2
(2025)
This study aims to identify the role of disruptive marketing innovation as a moderator of the influence of marketing mix strategy, green marketing and social media marketing on purchasing decisions. This study uses a quantitative approach, with data collection techniques through surveys of consumers of Salatiga Cassava SMEs. Model and hypothesis testing uses SEM (Partial Least Square) analysis using SmartPLS. Based on the results of the analysis and discussion carried out in the previous chapter...
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