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The effect of discounts on consumer purchase decision indices: a case study of e-commerce using secondary data
Digital Business Intelligence Journal
Vol 2
, No 1
(2026)
The rapid growth of e-commerce has intensified competition among digital businesses, making pricing and discount strategies critical in influencing consumer purchase decisions. This study aims to examine the effect of original product price and price after discount on consumer purchase decisions on e-commerce platforms. A quantitative causal research design was employed using secondary data derived from publicly available e-commerce transaction records. Data analysis was conducted through descri...
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PENINGKATAN LITERASI AI DAN EFISIENSI ADMINISTRASI GURU MELALUI MODEL POWERPROMPT GURU DI SMAN 1 SUSUKAN
Saefurrohman, Saefurrohman
; Soelistijadi, R
; Santosa, Dwi Budi
; Noor S, Rina Candra
; Sutanto, Felix Andreas
Inovasi Teknologi Informasi Dan Komputer Untuk Masyarakat
Vol 6
, No 1
(2026)
This community service program aims to improve teachers’ skills in utilizing artificial intelligence through prompt engineering at SMAN 1 Susukan, Semarang Regency. The activity was motivated by the high administrative workload and the inconsistent quality of teaching materials in implementing the Merdeka Curriculum. The Powerprompt Guru training emphasized hands-on practice in designing effective prompts using ChatGPT, enabling teachers to produce learning artifacts and school documents more qu...
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PENDAMPINGAN PENINGKATAN KOMPETENSI GURU MGMP REKAYASA PERANGKAT LUNAK DALAM PEMANFAATAN TEKNOLOGI KECERDASAN BUATAN UNTUK PEMBELAJARAN
Sulastri, Sulastri
; Zuliarso, Eri
; Diartono, Dwi Agus
; Utomo, Agus Prasetyo
; Hadikurniawati, Wiwien
Inovasi Teknologi Informasi Dan Komputer Untuk Masyarakat
Vol 6
, No 1
(2026)
Di era digital, guru Musyawarah Guru Mata Pelajaran (MGMP) Rekayasa Perangkat Lunak (RPL) menghadapi tantangan dalam mengoptimalkan Kecerdasan Buatan (AI) karena keterbatasan pemahaman dan pelatihan yang aplikatif. Kegiatan pengabdian ini bertujuan untuk meningkatkan literasi teknologi dan kompetensi praktis guru MGMP RPL dalam mengimplementasikan AI (seperti ChatGPT, Canva AI) dan platform digital untuk menciptakan pembelajaran inovatif sesuai Kurikulum Merdeka. Program ini dilaksanakan d...
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TRANSFORMASI STRATEGI PROMOSI DIGITAL UMKM MELALUI PELATIHAN FOTO PRODUK BERBASIS PRAKTIK MEDIA SOSIAL
Muafi, Siti Liza
; Asmiarti, Yufrida
; Kusumaningtyas, Nadya
; Rohman, Farkhan Nur
; Franscikal, Aditya
; Pamungkas, Yoma Bagus
Inovasi Teknologi Informasi Dan Komputer Untuk Masyarakat
Vol 6
, No 1
(2026)
Abstract
The development of social media has made visual content a crucial element in MSME promotional strategies. However, many MSME actors still face limitations in producing attractive product photographs that align with the characteristics of social media platforms. This Community Service Program (PKM) aimed to enhance the understanding and skills of MSME actors in Jomblang Subdistrict in product photography to support the optimization of digital promotion. The implementation method employed...
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ANALISIS KINERJA KEUANGAN DAERAH KABUPATEN TIMOR TENGAH UTARA
Sanbein, Godeliva Susan
; Oki, Kamilaus Konstance
; Redjo, Paulina Rosna Dewi
; Redjo, Paulina Rosna Dewi
Perwira Journal of Economics and Business
Vol 6
, No 1
(2026)
North Central Timor (TTU) Regency still faces challenges in optimally managing regional potential and remains dependent on central government funding. To increase financial independence, it is crucial for the local government to manage resources efficiently and utilize local potential. The main problem is the low level of regional financial independence in North Central Timor (TTU) Regency. The method used in this study is a quantitative, involving the collection and analysis of numerical data t...
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PEMANFAATAN TEKNOLOGI DIGITALISASI BISNIS DI BIDANG PEMASARAN, PRODUKSI DAN KEUANGAN UNTUK MENINGKATKAN OMSET PENJUALAN PADA UMKM DI DESA KARANG SARI, DIENG KULON, BATUR, BANJARNEGARA
Perwira Journal of Community Development
Vol 6
, No 1
(2026)
Micro, Small, and Medium Enterprises (MSMEs) make a substantial contribution to Indonesia’s economy; however, they continue to face various challenges, particularly in the areas of marketing, production, and financial management. This community service program was implemented at UD. Maju Bareng, an MSME engaged in the production of carica preserves, located in Karang Sari Village, Dieng Kulon, Banjarnegara. Currently, UD. Maju Bareng has not optimally utilized digital technology in conducting it...
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PENGARUH EPS (EARNING PER SHARE), PER (PRICE EARNING RATIO), NPM (NET PROFIT MARGIN), DAN FINANCIAL DISTRESS TERHADAP HARGA SAHAM
Perwira Journal of Economics and Business
Vol 6
, No 1
(2026)
This study aims to empirically test the effect of EPS (Earning Per Share), PER (Price Earning Ratio), NPM (Net Profit Margin), and Financial Distress on stock prices. The type of research used is quantitative. The population of this study was 31 trading companies in the retail trade subsector listed on the Indonesia Stock Exchange in 2020-2023, while the sample of this study was 12 companies selected using a purposive sampling technique, so that the total sample that can be used for 4 years is 4...
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Peranan Perkebunan Kelapa Sawit dalam Pembangunan Ekonomi Daerah di Kabupaten Nagan Raya
DHARMA EKONOMI
Vol 33
, No 1
(2026)
Oil palm plantations constitute a leading subsector that plays a strategic role in regional economic development, particularly in Nagan Raya Regency, which is predominantly based on the agricultural sector. This study aims to analyze the role of the oil palm plantation subsector in promoting regional economic development using the Economic Base Theory as an analytical approach. A descriptive qualitative method with a literature study was employed. The data used consist of longitudinal secondary...
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Pengaruh Kenaikan Pajak Pertambahan Nilai (PPN) dan Inflasi Terhadap Volume Penjualan Studi Kasus pada PT Astra International Tbk Tahun 2022 - 2024
DHARMA EKONOMI
Vol 33
, No 1
(2026)
This study aims to analyze the impact of the increase in Value Added Tax (VAT) and inflation on the sales revenue of PT Astra International Tbk during the 2022–2024 period. The research employs a quantitative approach using multiple regression analysis to examine the relationship between VAT, inflation, and sales revenue. Secondary data were obtained from the company’s financial statements, inflation data from Statistics Indonesia (BPS), and VAT rate information from the Directorate General of T...
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Evaluating Local Wisdom-Based Learning Media in Early Childhood Education
Jurnal Komunikasi Pendidikan
Vol 10
, No 1
(2026)
Instilling local wisdom values in early childhood is crucial for strengthening cultural identity and contextual learning. Learning media based on local wisdom needs to be developed and its effectiveness evaluated in early childhood education. This study aims to evaluate the quality of local wisdom-based instructional media for early childhood education across five aspects: systematics, language, substance, graphics, and usefulness. A descriptive quantitative survey was conducted with 100 early c...
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