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Pengaruh E-Commerce, Influencer Marketing, Dan Fomo Terhadap Perilaku Konsumtif Pada Gen Z
Jurnal Ilmu Ekonomi, Manajemen dan Bisnis
Vol 4
, No 1
(2026)
Perkembangan teknologi dan internet yang pesat telah memberikan dampak signifikan terhadap perilaku konsumsi, khususnya di kalangan Generasi Z. Mereka cenderung mengikuti tren dan memanfaatkan platform e-commerce seperti Tiktok Shop dalam aktivitas berbelanja. Penelitian ini bertujuan untuk menganalisis pengaruh intensitas penggunaan e-commerce Tiktok Shop, influencer marketing, dan Fear of Missing Out (FOMO) terhadap perilaku konsumtif Generasi Z di Kabupaten Jombang. Penelitian ini menggunaka...
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Employee Performance of PT Mensa Bina Sukses Yogyakarta Branch
Jurnal Ilmu Ekonomi, Manajemen dan Bisnis
Vol 4
, No 1
(2026)
Penelitian ini bertujuan untuk menganalisis dan menguji secara empiris pengaruh lingkungan kerja, beban kerja, dan motivasi kerja terhadap kinerja karyawan pada PT Mensa Bina Sukses Cabang Yogyakarta. Penelitian ini dilatarbelakangi oleh adanya fenomena permasalahan kinerja karyawan yang terjadi di perusahaan tersebut. Metode penelitian yang digunakan adalah kuantitatif dengan teknik sampel jenuh, sehingga seluruh populasi yang berjumlah 67 karyawan dijadikan sebagai responden penelitian. Teknik...
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Analyzing Digital Utility App Adoption: A UTAUT Approach on PLN Mobile with Technological Literacy as a Moderator
Advance Sustainable Science, Engineering and Technology
Vol 8
, No 1
(2026)
This study examines customers' determinants of behavioral intention to utilize the PLN Mobile application using the Unified Theory of Acceptance and Use of Technology (UTAUT) with technological literacy as a moderating variable. The data were collected from 399 respondents in the UP3 Western Flores Area using purposive sampling and analyzed by Partial Least Squares Structural Equation Modeling (PLS-SEM). The model demonstrated adequate reliability and validity (AVE > 0.5; composite reliabilit...
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Technology Adoption of Utility Mobile Applications across Generational Cohorts Using UTAUT: A PLS-SEM Approach
Advance Sustainable Science, Engineering and Technology
Vol 8
, No 1
(2026)
This study examines the determinants of users’ intention to adopt the PLN Mobile application among Generations X, Y, and Z in East Nusa Tenggara, Indonesia, by extending the Technology Acceptance Model (TAM) with additional constructs, including perceived value, perceived trust, perceived security, attractiveness of alternatives, and social influence, with generational cohort as a moderating variable. A quantitative causal design was applied, collecting data from 438 PLN customers using proporti...
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Analisis Pegaruh Kebijakan Pajak, Norma Subjektif dan Kinerja Keuangan terhadap Kepatuhan Pajak UMKM di Kota Semarang
KOMPAK : Jurnal Ilmiah Komputerisasi Akuntansi
Vol 19
, No 1
(2026)
Taxes play a vital role as the primary source of state revenue and a key instrument for financing national development through the State Budget (APBN). This study aims to analyze the determinants of tax compliance among Micro, Small, and Medium Enterprise (MSME) taxpayers in Semarang City, with a particular focus on the effects of tax policy, subjective norms, and financial performance. A quantitative associative approach was employed, using primary data collected through questionnaires distribu...
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The Impact of Task-Based Language Teaching on Students’ Listening Proficiency Using Song Lyrics
International Journal of Research in Education
Vol 6
, No 1
(2026)
This research focuses on assessing the effectiveness of the Task-Based Language Teaching (TBLT) approach combined with English song lyrics in improving students' listening skills and analyzes the connection between students' perceptions and their listening outcomes. A quasi-experimental design was utilized with 59 tenth-grade students from a senior high school in Bandar Lampung, divided into an experimental group (n = 30) and a control group (n = 29).The experimental group participated in five...
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PENGARUH PERBEDAAN METODE COLD PROCESS DAN HOT PROCESS TERHADAP KARAKTERISTIK MUTU SABUN PADAT EKSTRAK BEKATUL BERAS MERAH (Oryza rufipogon Griff)
Jurnal Inovasi Teknik Kimia
Vol 11
, No 1
(2026)
Solid soap is produced through saponification, which can be done using either the cold or hot process. The key distinction lies in temperature: the cold process occurs at room temperature without heating, whereas the hot process uses heat to saponify. These differences may influence the resulting soap quality characteristics. This experimental study aimed to examine the effect of cold and hot processing methods on the quality characteristics of solid soap formulated with red rice bran extract (O...
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Optimized Deep Learning Framework for Clinical Data Classification Using Firefly-Enhanced Stacked Sparse Autoencoders
Advance Sustainable Science, Engineering and Technology
Vol 8
, No 1
(2026)
Diabetes is a chronic metabolic disorder characterized by sustained high blood sugar levels, which frequently cause complications, including neuropathy and cardiovascular disease. Due to the complex and nonlinear nature of clinical data, accurate and timely prediction is challenging. Traditional approaches struggle to generalize or extract rich features from low-resolution datasets. In this paper, a hybrid deep learning model (FA-SSAE: Firefly Algorithm-based Stacked Sparse Autoencoder) is propo...
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Penguatan Aparatur Sekretariat DPRD dalam Perspektif Institusionalisme: Integrasi Old Institutionalism, New Institutionalism, dan Teori Tiga Pilar Kelembagaan
Public Service And Governance Journal
Vol 7
, No 1
(2026)
The strengthening of the Secretariat apparatus of the Regional Representative Council (DPRD) is a strategic issue in the governance of legislative administration at the regional level in Indonesia. However, studies on the DPRD Secretariat remain relatively limited and tend to emphasize structural and regulatory aspects, without comprehensively addressing institutional dynamics. This study aims to strengthen the DPRD Secretariat apparatus through an institutionalist perspective, using the Institu...
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Implementasi Jaminan Kehilangan Pekerjaan dalam Penanganan PHK di Dinas Ketenagakerjaan dan Transmigrasi Kabupaten Sukabumi
Public Service And Governance Journal
Vol 7
, No 1
(2026)
The Job Loss Guarantee Program (Jaminan Kehilangan Pekerjaan/JKP) is a social protection scheme designed to support workers affected by employment termination. However, its implementation at the local level still faces significant challenges. This study aims to examine the implementation of the JKP program in handling layoffs at the Manpower and Transmigration Office of Sukabumi Regency. The research employs a qualitative descriptive approach, using observation, in-depth interviews, and document...
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