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PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN KARTU INTERNET INDOSAT OOREDO
Jurnal Ekonomi dan Kewirausahaan
Vol 17
, No 2
(2017)
This study aims toanalyze the significance the effect of marketing mix influence onpurchasing decisionsdetermine which variables are the most dominant influence onpurchasing decisions.The research method used survey method. The population in thisstudy were students of the faculty of Economics, Management Studies Program of SlametRiyadi University unknown number. The number of samples in this study of 100respondents, the sampling technique uses accidental sampling technique. Test instrumentusing...
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PENGARUH MODAL KERJA, ASET, DAN OMZET PENJUALAN TERHADAP LABA UKM CATERING DI WILAYAH SURAKARTA
Exsplorasi: Jurnal Ilmu Sosial dan Humaniora
Vol 29
, No 2
(2017)
Penelitian ini bertujuan untuk mengetahui pengaruh modal kerja, aset dan omzet penjualan terhadap laba UKM. Populasi dalam penelitian ini adalah Usaha Kecil Menengah (UKM) catering yang berlokasi di kota Surakarta tersebar di lima kecamatan. Sampel dalam penelitian ini Usaha Kecil Menengah (UKM) catering di Surakarta sebanyak 92 UKM. Data yang akan dianalisis dalam penelitian ini bersumber dari data sekunder berupa laporan keuangan triwulan UKM catering Surakarta tahun 2015 yang secara lengkap m...
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PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI WARUNG MIE AYAM BAKSO AJENG KARANGANYAR
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 3
(2017)
The purpose of this study are: 1) To analyze the significance of the influence of product quality, service quality and location of the purchase decisions of consumers in Warung Mie Ayam Bakso Ajeng Karanganyar. 2) To analyze the dominant variable influence (product quality, service quality or location) on consumer purchasing decisions in Warung Mie Ayam Bakso Ajeng Karanganyar. The research method used survey method, the type of data used quantitative and qualitative data, the data source used p...
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PENGARUH KUALITAS PELAYANAN DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN DENGAN HARGA SEBAGAI VARIABEL MODERATING
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 3
(2017)
The purpose of this research is to know the quality of the service, the location effect significantlyon the buying decision at the Minimarket Andhika Nusukan and find out the prices moderate the effect of service quality and location on buying decision at the MinimarketAndhika Nusukan. This research method using a survey method conducted to the consumer of Minimarket Andhika Nusukan. The type of data that used is qualitative and quantitative data. The source of the data used in this research is...
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Citra Kawasan Ngarsopuro dalam Memperkuat Distribusi dan Komersialisasi Produk Kreatif Kota Solo terhadap Peningkatan Pendapatan Pedagang Produk Kreatif pada Night Market Ngarsopuro
Exsplorasi: Jurnal Ilmu Sosial dan Humaniora
Vol 28
, No 2
(2016)
Penelitian ini bertujuan untuk Menganalisis Citra Kawasan Ngarsopuro dalamMemperkuat pengaruh Distribusi dan Komerisialisasi Produk Kreatif Kota Solo terhadapPeningkatan Pendapatan Pedagang Produk Kreatif pada Night Market Ngarsopuro.Survey dilakukan terhadap 100 pedagang Night Market Ngarsopuro Solo. Uji validitasdan reliablitas kuesioner menunjukkan bahwa semua item pertanyaan dari semua variabel adalahvalid dan reliable. Uji asumsi klasik menunjukkan bahwa semua variabel lolos baik ujimultiko...
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ANALISIS KUALITAS PELAYANAN, HARGA DAN FASILITAS TERHADAP KEPUASAN KONSUMEN PENGGUNA PT ROSALIA INDAH TRANSPORT (Survei pada Pelanggan PT Rosalia Indah Transport di Palur Karanganyar)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 1
(2016)
This study aims to determine the significance of the effect of service quality on customer satisfaction using bus transportation services PT Rosalia Indah Transport in Palur Karanganyar; the effect of price on consumer satisfaction that use bus transportation services PT Rosalia Indah Transport in Palur Karanganyar; the effect of the facility to the satisfaction of consumers who use bus transportation services PT Rosalia Indah Transport in Palur Karanganyar; which of the quality of service, pric...
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ANALISIS PENGARUH KEUNGGULAN CITRA MEREK, KEUNGGULAN KUALITAS PRODUK DAN HARGA TERHADAP MINAT BELI HELM INK (Survei pada Mahasiswa Fakultas Ekonomi Universitas Slamet Riyadi Surakarta)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
(2016)
This study aims to (1) analyze the significance of the effect of the advantages of brand image to buying interest helmet products INK; (2) analyze the significance of the influence of superior quality products to the buying interest helmet products INK; (3) analyze the significance of the effect on the price of buying interest INK helmet products, and (4) analyzing the dominant variable influence on buying interest helmet products INK. The population throughout the Faculty of Economics Universit...
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ANALISIS PENGARUH TINGKAT KEBUTUHAN DAN BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN DENGAN CITRA MEREK SEBAGAI VARIABEL MEDIASI
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 2
(2016)
The purpose of this study was to analyze the effect of: 1) Level of needs on brand image. 2) Marketing mix on brand image. 3) Level of needs on purchase decision. 4) Marketing mix on purchase decision. 5) Brand image on purchase decision. 6) Level of needs on purchase decisions with brand image as a mediating variable and 7) Marketing mix on purchase decisions with brand image as a mediating variable. This study is a survey and types of data are quantitative and qualitative data. The data source...
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ANALISIS PERBANDINGAN KEPUASAN KONSUMEN DITINJAU DARI KUALITAS PRODUK PADA OBJEK WISATA AIR TERJUN PARANG IJO DENGAN WISATA AIR TERJUN JUMOG DI KABUPATEN KARANGANYAR
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 2
(2016)
The purpose of this research was: 1) to analyze the significance of the difference of consumer satisfaction in terms of product quality in sights of waterfalls Parang Ijo with Jumog waterfall sights in Karanganyar Regency. 2) to analyze the significance of the difference of consumer satisfaction in the sights of waterfalls Parang Ijo with Jumog waterfall sights in Karanganyar Regency. Research methods method using survey data, the type of data used was qualitative and quantitative data, the sour...
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PENGARUH KUALITAS PELAYANAN DAN SUKU BUNGA DENGAN KEPUASAN SEBAGAI VARIABEL MODERATING TERHADAP LOYALITAS NASABAH (Studi pada Nasabah Koperasi Simpan Pinjam Sumber Makmur di Kebakkramat)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 2
(2016)
The purpose of this study are: 1) To analyze the significance of the influence of service quality, interest rates, and satisfaction on customer loyalty in Sumber Makmur Credit Unions in Kebakkramat. 2) To analyze the effect of moderating the influence of satisfaction on service quality and the interest rate on customer loyalty in Sumber Makmur Credit Unions in Kebakkramat. The population is all credit customers Sumber Makmur Credit Unions in Kramat kebak of the 3000 customers with a sample of 10...
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