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PRODUCT PRIVATE LABELS BRANDS SEBAGAI ALTERNATIF MERAIH KONSUMEN PADA PERUSAHAAN RITEL
Jurnal Ekonomi dan Kewirausahaan
Vol 12
, No 1
(2012)
ABSTRACT In the world of retailing, retailers compete by performing a variety of strategies, which are now commonplace, Private Label Brands / PLBs, this brand of products designed and developed using the name of the retailer in question and only sold by the company , is replaced with a brand in other stores so that helps retailers in controlling the flow of consumer loyalty and establish a store and a project "at a lower price image" of retailers and manufacturers improve bergaining power of na...
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FAKTOR YANG BERPENGARUH TERHADAP KEPUTUSAN PEMBELIAN BUKU UMUM PADA PT TIGA SERANGKAI INTERNATIONAL GENERAL BOOK DIVISION
Jurnal Ekonomi dan Kewirausahaan
Vol 12
, No 1
(2012)
ABSTRACT This study aims to analyze the significance of the effect of pricing, promotion, and quality products to the general ledger product purchasing decisions on PT Tiga Serangkai International General Book Division. The population in this study is that consumers generally buy books published by PT. Tiga Serangkai in bookstore Gramedia and Togamas in the city of Yogyakarta, Solo and Semarang. Samples were taken by 100 respondents. The results showed that prices and promotions significantly...
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ANALISIS RISIKO DALAM KEPUTUSAN INVESTASI
Jurnal Ekonomi dan Kewirausahaan
Vol 12
, No 1
(2012)
ABSTRACT In investment decisions, management must deal with uncertainty in the future. The uncertainty of a number of possible events can occur. Risk management is what needs to be considered in investment decisions. Management needs to incorporate an element of risk in the investment proposals of thinking, so that each investment project has a different risk levels. This will affect the required rate of return (Required Rate of Return), which determines whether a feasible investment project is...
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PERANAN INFRASTRUKTUR TEKNOLOGI INFORMASI BAGI PERKEMBANGAN USAHA KECIL DAN MENENGAH DI INDONESIA
Jurnal Ekonomi dan Kewirausahaan
Vol 11
, No 1
(2012)
ABSTRACT Environmental, organizational and technological factors create a high competitive business environment, where these factors are rapidly changing, which is sometimes unpredictable way. Due to this rapid change, the company (in this case SMEs) need to react quickly in the face of problems and opportunities resulting from the new business environment (which focuses on the consumer). So in order to succeed (survive) in this dynamic world, companies should not only perform traditional measur...
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MANAJEMEN SEBAGAI PARADIGMA PEMBANGUNAN DALAM MEWUJUDKAN GOOD GOVERNANCE
Jurnal Ekonomi dan Kewirausahaan
Vol 12
, No 1
(2012)
ABSTRACT One of main causes for multicrisis in Indonesia are mismanagement and moral hazard problem in every sektors. Political situation and economy is a two sides which linked each other. So far, executives in government mostly see politics and economy as the effort to gain power for individuals or groups, fully ignoring the essential task for manager to maintain the country using good management principles which will enable to rise sustainable value of creation. Keywords: Good governance, p...
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NIAT ADOPSI E-COMMERCE WIRAUSAHAWAN MAHASISWA (STUDI PADA MAHASISWA UNS)
Jurnal Ekonomi dan Kewirausahaan
Vol 11
, No 1
(2012)
ABSTRACT This research aims to explore some variables which influence the intention to use (re-use) technology of internet for students who are doing business. This research applied technology acceptance model (TAM) elaborated with theory of planned behavior. Respondents of this research were students of sebelas maret university who have uses internet in their business activities. They were selected by a purposive sampling method. Based on SEM analysis, the result of this research shows that pe...
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MARKETING PLAN SEBAGAI UPAYA PENCAPAIAN STRATEGI PEMASARAN PERUSAHAAN JANGKA PANJANG
Jurnal Ekonomi dan Kewirausahaan
Vol 11
, No 1
(2012)
ABSTRACT Marketing plan is an important element in a company business plan. Marketing plan is conducted annually focused on implementation of decision dealing with marketing variable mix that is product, price, distribution, and promotion. Marketing plan must be monitored regularly especially in the beginning stage, as part of business plan. Marketing plan provides data for the company about neighborhood description, tactics and specific objectives that will be achieved. Marketing plan also desc...
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STRATEGI SUKSES BAGI USAHA PEMASARAN JASA PENDIDIKAN BERBASIS MANAJEMEN PROSES
Jurnal Ekonomi dan Kewirausahaan
Vol 11
, No 1
(2012)
Abstract Marketing Strategy Services Company one of them can be seen from the marketing mix are product, price, place or distribution and promotion are very helpful in marketing a product. However, in the marketing services that most directly related to the man that made a difference in the results of customer satisfaction. For the marketing of services need to consider other elements of people, physical evidence and process. Good service from service providers (people) will establish a physical...
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KEUNGGULAN ORGANISASI DENGAN BERTUMPU PADA SUMBER DAYA MANUSIA
Jurnal Ekonomi dan Kewirausahaan
Vol 11
, No 1
(2012)
ABSTRACT Humans are important factors in any organizational system developed for a role as HR which occupies a strategic as well operational functions within the organization. The system in question is the procedures and management practices, including recruitment, development, maintenance, and utilization of human resources. In order to excel in competition's organization needs to perform appropriate steps in managing human resource systems ranging from recruitment, development, maintenance, up...
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PENGUPAHAN YANG MELINDUNGI PEKERJA/BURUH
Wacana Hukum
Vol 7
, No 2
(2012)
Abstraksi  Penyebab utama terjadinya perselisihan antara pekerja/buruh dengan pengusaha didominasi oleh masalah pengupahan, meskipun landasan hubungan perburuhan kita adalah Hubungan Industrial Pancasila. Oleh karena itu, untuk mengurangi masalah tersebut pemerintah mengeluarkan beberapa peraturan. Semua peraturan tersebut sebagai pelaksana dari UU Nomor 13 Tahun 2003 yang sifatnya imperative, oleh karenanya setiap pelanggaran dapat dijatuhi sanksi berupa denda, pidana kurungan , atau pidana...
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