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PENGARUH RETAIL MIX TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN SEBAGAI VARIABEL MEDIASI PADA PELANGGAN DJIKAN’S AUDIO & ACCESSORIES DI KARANGANYAR
Jurnal Ekonomi dan Kewirausahaan
Vol 15
(2015)
The objective of the research are to analyses (1) effect retail mix on customer loyalty, (2) effect retail mix on customer satisfaction, (3) effect customer satisfaction on customer loyalty, (4) effect retail mix on customer loyalty, through customer satisfaction as the mediating variable. Population on this research are all customer of Djikan’s Audio & Accessories in Karanganyar. The samples of this research consist of 100 responden, taken with convenience sampling. To test the hypothesis...
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PENGARUH PERCEIVED VALUE TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE ANDROID DENGAN WORD OF MOUTH POSITIF SEBAGAI VARIABEL MODERASI
Jurnal Ekonomi dan Kewirausahaan
Vol 15
(2015)
The object of this study is to determine the significance effect of perceived value on android smartphone buying decisions; Positive word of mouth influences on android smartphone buying decisions; Positive word of mouth influences on the moderation of perceived value to the android smartphone buying decisions. The population of this study was the Economics Faculty students, University Slamet Riyadi Surakarta using android smartphone, by employing 100 respondents using accidental sampling techni...
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PENGARUH KUALITAS PELAYANAN DAN LOKASI AGEN TERHADAP LOYALITAS PELANGGAN PO. ROSALIA INDAH DENGAN HARGA SEBAGAI VARIABEL MODERASI
Jurnal Ekonomi dan Kewirausahaan
Vol 15
(2015)
The purpose of this study is: To analyze the significance of the effect of quality of service, location and price agent on customer loyalty PO. Rosalia Indah in Palur Karanganyar. To analyze the moderating effect of price on the influence of service quality and customer loyalty agent locations PO. Rosalia Indah in Palur Karanganyar. In conclusion: There was a significant effect of service quality on customer loyalty PO. Rosalia Indah in Palur Karanganyar. There was a significant influence on cus...
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PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PO. ROSALIA INDAH DI PALUR KARANGANYAR DENGAN FASILITAS SEBAGAI VARIABEL MODERASI
Jurnal Ekonomi dan Kewirausahaan
Vol 15
(2015)
The purpose of this study is: To analyze the significance of the effect of price, quality of service and facilities to the satisfaction of consumers who use PO bus transportation services. Rosalia Indah in Palur Karanganyar. To analyze the effect of moderating influence of the facility on the price and quality of service to customer satisfaction using bus transportation services PO. Rosalia Indah in Palur Karanganyar. In conclusion: There was a significant effect of price on consumer satisfactio...
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ANALISIS PENGARUH KEPERCAYAAN, KEAMANAN, KUALITAS PELAYANAN, DAN PERSEPSI AKAN RISIKO TERHADAP KEPUTUSAN PEMBELIAN MELALUI SITUS JEJARING SOSIAL
Jurnal Ekonomi dan Kewirausahaan
Vol 15
, No 2
(2015)
The purpose of this study was to analyze the significance of the effect of trust, security, quality of service and the perception of risk on purchasing decisions through social networking sites. In conclusion: There was a significant effect of trust on purchase decisions through social networking sites on college students in Surakarta. There was a significant influence on the purchase decision security through social networking sites on college students in Surakarta. There was a significant effe...
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ANALISIS PENGARUH BRAND IMAGE DAN ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE DENGAN KUALITAS PELAYANAN SEBAGAI VARIABEL MODERASI
Jurnal Ekonomi dan Kewirausahaan
Vol 15
, No 2
(2015)
The purpose of this study was to analyze the significance of the influence of brand image, product attributes, and quality of service to mobile phone purchasing decisions Evercoss in Authorized Sales and Distributor Evercoss Solo. To analyze the effect of moderating the influence of service quality brand image and product attributes of the mobile phone purchasing decisions Evercoss in Authorized Sales and Distributor Evercoss Solo. In conclusion: Hypothesis 1 stated that: There is a significant...
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PENGARUH KOMPETENSI DAN KEPEMIMPINAN TERHADAP KINERJA KARYAWAN DENGAN MOTIVASI SEBAGAI VARIABEL MODERASI
Jurnal Ekonomi dan Kewirausahaan
Vol 15
, No 2
(2015)
Purpose of this research to analyze the effect of competention, leadership and motivation on employee performance dan to analyze effect of competention and leadership on employee performance with motivation are moderation. Design research is survey on employees of CV. Harapan Baru Surakarta. Population are 56 employees with sampling technique used sensus. The type of data used quantitative and qualitative data. Source of data used primary data and secondary data. The technique of collecting data...
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PENGARUH KEPEMIMPINAN, KEDISIPLINAN, DAN KOMITMEN ORGANISASI TERHADAP KINERJA KARYAWAN BPU ROSALIA INDAH KARANGANYAR
Jurnal Ekonomi dan Kewirausahaan
Vol 15
, No 2
(2015)
This study was a survey done to BPU Rosalia Indah Karanganyar employee, aims to find out the effect of leadership, discipline, and organization comitment on the employee performance. The research sample comprised 122 employees. The sample taking technique used proportional clustered random sampling by proportional 30 percent each division. The data were collected trough direct observation and questioner. They were analyzed using the multiple regression technique. There is significant effect of t...
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PENGARUH DESAIN GAMBAR, MEREK DAN KUALITAS PRODUK KAOS TERHADAP KEPUTUSAN PEMBELIAN DI DISTRO IDIOMATIC YOGYAKARTA
Jurnal Ekonomi dan Kewirausahaan
Vol 15
, No 2
(2015)
This study aims to analyze the influence of graphic design, brand, and product on purchase decisions and determine the dominant factor influencing purchase decisions on products t-shirt in Distro Idiomatic Yogyakarta. This research was conducted in Distro Idiomatic Yogyakarta using samples of 100 consumers in Distro Idiomatic Yogyakarta taken by convenience sampling technique. Hypothesis testing, using multiple linear regression analysis, while data processing using SPSS version 20. The results...
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PENGARUH PENGETAHUAN KEUANGAN DAN PENGALAMAN KEUANGAN TERHADAP PERILAKU PERENCANAAN INVESTASI DENGAN SELF CONTROL SEBAGAI VARIABEL MODERATING
Jurnal Ekonomi dan Kewirausahaan
Vol 15
, No 1
(2015)
The purpose of this research are: 1) to analyze the significance of the effect of financial knowledge, experience and self-control of the financial investment planning on employee behavior single (unmarried) in the District Gondangrejo Karanganyar. 2) to analyze the moderating effect of self-control on the influence of financial knowledge and financial experience to the planning of investment in employee behavior single (unmarried) in the District Gondangrejo Karanganyar. In conclusion: There wa...
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