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Penguatan Digital Marketing Didukung Web Profile Umkm Kroket Keraton Bu Christina Woro Suryati Colomadu
Retnoningrum
; Resihono , Legowo Dwi
; Sarjana Rini, Luluk Takari
; Hutami , Sri
; Sri Rahayu, Bakti
; Mustaqomah, Erniyawati
; Harjono
Adi Widya: Jurnal Pengabdian Masyarakat
Vol 9
, No 1
(2025)
This community service program focuses on enhancing digital marketing capabilities for the Kroket Keraton MSMEs in Tohudan Village, Colomadu, Central Java. Kroket Keraton MSMEs, which have traditionally relied on conventional sales, have faced challenges in reaching a wider market and increasing sales. Through this program, intensive training and mentoring on digital marketing strategies were provided, including the use of social media, creating engaging content, search engine optimisatio...
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Analisis Penerapan Space Matrix Pada Bank BRI Unit Sokaraja Tengah Dalam Menciptakan Inovasi Layanan Perbankan untuk Segmen Mikro dan UMKM
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 2
(2025)
The rapid advancement of digital transformation, coupled with the increasing intensity of competition in the financial industry, compels banking institutions to implement appropriate strategies to enhance their competitiveness—particularly in serving the micro and Small and Medium Enterprises (SMEs) segments. This study aims to analyze the application of the Strategic Position and Action Evaluation (SPACE) Matrix as a tool for formulating effective marketing strategies at Bank BRI Unit Sokaraja...
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Analisis Kinerja KSPPS BKK Bersama Kami Kasembadan Dengan Menggunakan pendekatan Balance Scorecard
Wawasan : Jurnal Ilmu Manajemenx, Ekonomi dan Kewirausahan
Vol 3
, No 3
(2025)
This study aims to evaluate the performance of KSPPS BKK Bersama Kami Kasembadan through the application of the Balanced Scorecard (BSC) framework, which comprises four fundamental perspectives: financial, customer, internal processes, and learning and growth. Employing a descriptive quantitative methodology, the data utilized in this research were obtained from the cooperative’s financial statements and internal records spanning the years 2021 to 2024. The results indicate that the cooperative...
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Pendampingan Penyusunan Laporan Keuangan BUMDesa Bersama di Kabupaten Karanganyar
Adi Widya: Jurnal Pengabdian Masyarakat
Vol 9
, No 1
(2025)
Village-Owned Enterprises (BUMDesa) are business entities owned and managed by villages together with village communities with the aim of increasing independence, togetherness, and mutual cooperation. However, BUMDes still faces various technical and operational obstacles, especially in the preparation of good and correct financial statements. In fact, financial statements are official documents that contain information about the financial position of BUMDes in a certain period to provide an acc...
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Pendampingan Hukum Investasi Ilegal Di Desa Cangkring Kabupaten Wonogiri
Kurniawan, Itok Dwi
; Rustamaji, Muhammad
; Septiningsih, Ismawati
; Santoso, Bambang
; Aldyan, Arsyad
; Adhliyati, Zakki
Adi Widya: Jurnal Pengabdian Masyarakat
Vol 9
, No 1
(2025)
Technological advancements have driven the growth of the financial industry in Indonesia. A more complex financial system provides benefits but also raises issues, such as the rise of illegal investments by business entities without official authorization. Investment involves allocating capital with the expectation of future profits. The growing middle class and economic development in Cangkring Village have increased public interest in investing. Unfortunately, many are tempted by high returns...
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Pengembangan Manajemen Skill pada Wirausaha Lokal: Studi Kasus UMKM Bu Umar Cake
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 2
(2025)
This paper provides a comprehensive examination of the concept and implementation of skill management as a cohesive set of competencies encompassing technical, interpersonal, conceptual, and strategic skills within organizational and entrepreneurial contexts. The background highlights the critical role of skill management in addressing the challenges posed by a highly competitive and rapidly evolving business environment, where mastery of these competencies determines both individual and organiz...
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E-GOVERNMENT AND PUBLIC TRUST: EXAMINING THE IMPACT OF DIGITAL TRANSPARENCY ON CITIZEN ENGAGEMENT IN SOUTHEAST ASIA
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 1
(2025)
Digital transformation in the public sector through the implementation of e-government offers significant opportunities to enhance transparency and citizen engagement. This study analyzes the impact of digital transparency on public trust and citizen participation in Southeast Asia, focusing on Indonesia, Malaysia, and Thailand. A conceptual model was developed based on three main theories: Digital Transparency Theory, Institutional Trust Theory, and Digital Divide Theory. The research adopts a...
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ANALISIS EFEKTIVITAS PENERAPAN MOBILE BANKING LIVIN DALAM MENARIK MINAT NASABAH (STUDI PADA BANK MANDIRI KCP SOLO SLAMET RIYADI)
Triyanto, Triyanto
; Ratnaningrum, Ratnaningrum
; Susilowati, Heni
; Sulistyowati, Pemilia
; Henny, Henny
; Sati, Dian Laras
Jurnal Manajemen Sosial Ekonomi
Vol 4
, No 2
(2025)
This study aims to determine the effect of performance expectancy, effort expectancy, social influence, facilitating conditions and security simultaneously on customer interest (Study at Bank Mandiri KCP Solo Slamet Riyadi). This type of quantitative research with a survey method approach, sampling techniques using purposive sampling, and calculated using the Slovin formula, so that a research sample of 222 customers was obtained. Data collection techniques using questionnaires, and data analysi...
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Seblak Mama Saleh: Cheap Price with Guaranteed Taste in Bandung City
An International Journal Tourism and Community Review
Vol 2
, No 1
(2025)
Seblak as one of the food typical of Bandung City which is very easy For found in every place , one of which is in the area Succeed This has become food favorite Lots circles , starting from child small to adults . Seblak Mama Saleh offers guaranteed taste However still cheap so that interesting interest Lots buyers . Analysis is done with observation direct located at Seblak Mama Saleh. The purpose of article This is For know Why Lots interested buyers For come buy seblak at Seblak Mama Saleh...
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PENGARUH TURBO MARKETING TERHADAP KEPUTUSAN PENGGUNAAN GRAB FOOD DI KOTA BIMA
Jurnal Manajemen Sosial Ekonomi
Vol 4
, No 2
(2025)
Dalam Keputusan Penggunaan, Turbo Marketing menjadi sebuah alasan utama dalam menetukan keputusan untuk menggunakan suatu layananan, Tujuan penelitian ini untuk mengetahui pengaruh Turbo Marketing terhadap keputusan Penggunaan Grab food di kota bima, Jenis penelitian yaitu Asosiatif, Instrumen penelitian menggunakan kuesioner dengan skala likert. Populasi yang digunakan dalam penelitian ini yaitu seluruh konsumen yang pernah mengunakan layanan grab food yang jumlahnya tidak dik...
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