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ANALYSIS OF FACTORS THAT CREATE PURCHASE DECISIONS AT MYKAN CAFE BEKASI: ANALYSIS OF FACTORS THAT CREATE PURCHASE DECISIONS AT MYKAN CAFE BEKASI
International Journal of Management, Business and Social Sciences
Vol 3
, No 02
(2025)
This study is based on the decline in revenue experienced by Mykan Cafe during 2023 compared to the previous year, which indicates a decline in consumer purchasing decisions. In the context of increasingly competitive culinary business competition, it is important to understand the factors that influence purchasing decisions to formulate an effective marketing strategy. So, this study was conducted to examine the factors that influence purchasing decisions at Mykan Cafe Bekasi. With the determin...
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Molecular Identification of Color Variants of Procambarus clarkii Using the COI Gene for Taxonomic Validation
Bhagawati, Dian
; Husein Sastranegara, Muhammad
; Agus Nuryanto
; Anastasia Endang Pulungsari
; Elly Tuti Winarni
; Atang
; Hanan Hassan Alsheikh Mahmoud
Advance Sustainable Science, Engineering and Technology (ASSET)
Vol 7
, No 2
(2025)
This study addresses taxonomic uncertainty surrounding color variants of Procambarus clarkii in aquaculture and conservation contexts. We investigated whether commercially significant color morphs represent distinct subspecies or phenotypic variations of a single species. Using the cytochrome c oxidase subunit I (COI) gene as a molecular marker, we analyzed four color morphs (blue, white, orange, and brown) from aquaculture facilities in Banyumas Regency. DNA extraction, PCR amplification, and s...
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The Effectiveness of Using Smartphone-Based Phyphox in Field Practice Tilt to Improve Students' Creative Thinking Skills
Rusdin, Muhammad Epi
; Prasetyo, Erwin
; Anwar, Zaina
; Pujianti Bejahida Donuata
; Nurfadilah
; Farizi, Zakaria Al
Jurnal Penelitian Pembelajaran Fisika
Vol 16
, No 2
(2025)
The use of technology is a solution to overcome problems in physics learning. This study aims to determine the effectiveness of using Smartphone-based Phyphox in improving students' creative thinking skills. The design used in this research is a nonequivalent pre-test and post-test control group design. This study used a purposive sampling technique to get two groups. The statistical analysis used was independent sample t-test. The results of the analysis showed that there was an effect of using...
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Artificial Intelligence in Personalized Marketing: Strategies for Enhancing Consumer Engagement
Advance Sustainable Science, Engineering and Technology (ASSET)
Vol 7
, No 2
(2025)
This study examines the use of artificial intelligence (AI) in personalized marketing to boost consumer engagement. Using a systematic literature review from Scopus, DOAJ, and Google Scholar, it finds that AI helps predict consumer behavior, optimize communication, and deliver real-time adaptive content. These capabilities enhance customer satisfaction and loyalty. However, challenges such as data privacy, ethical concerns, and the need for human oversight remain. The study recommends investing...
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PEMBANGUNAN SANTRIPRENEUR MELALUI PELATIHAN KETRAMPILAN KEWIRAUSAHAAN DI DESA MINOMARTANI SLEMAN
Jurnal Pengabdian Masyarakat Unwahas
Vol 10
, No 1
(2025)
Salah satu program pemerintah untuk mengembangkan kewirausahaanyaitu melalui program santripreuner. Program tersebut menuntut santrimasa kini tidak hanya mendalami ilmu agama tetapi juga mampuberwirausaha. Bentuk implementasi yang dilakukan untuk mendorongpenumbuhan wirausaha baru dilingkungan pondok pesantren yaitu melaluipendampingan ketrampilan kewirausahaan di Pondok pesantren NashiruthThulab yang terletak di Desa Minomartani Sleman. Terbatasnya sumberdaya guru dibidang kewirausahaan serta k...
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Sustainable Aquaculture: The Role of Probiotic Fortification In Enhancing Catfish Growth In Biofloc Aquaponics Technology
Dewi, Endah Rita Sulistya
; Mufidah, Ratna
; Rakhmawati, Reni
; Ulfah, Maria
; Khoiri, Nur
; Wijaya, Angelica Tricia
; Hudin, Noraine Salleh
Advance Sustainable Science, Engineering and Technology (ASSET)
Vol 7
, No 2
(2025)
Catfish (Pangasius sp.) is a freshwater fish commodity that is widely cultivated in the Indonesian fisheries sector. The aim of this research was to determine the effect of fortification of liquid probiotics bioprisma and biogan on the protein and fat of catfish meat in the biofloc aquaponics technology. The catfish used in this study was 7-8 cm in size. The research was carried out using a completely randomized design (CRD) method with 3 treatments and 3 replications, the treatments were as fol...
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Enhancing Functional Foods with Plant Extracts: A Study on Gummy Candies Containing Sungkai Leaf Extract
Nurhasanah, Siti
; Muhaimin
; Pyopyash , Sverigenia Aprilia
; Zaida
; Pangawikan, Aldilla Din Pangawikan
Advance Sustainable Science, Engineering and Technology (ASSET)
Vol 7
, No 2
(2025)
Gummy candy is a popular food product, but it is generally high in calories and low in functional content. Sungkai leaves (Peronema canescens Jack) are known to contain antioxidant compounds that have the potential to be developed as functional food ingredients. To overcome the high calorie content of gummy candy, this study developed a low-calorie gummy candy formulation with the addition of encapsulated sungkai leaf extract and a low-calorie sweetener. This study aims to determine the optimal...
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Election Officers' Health and Safety: An Occupational Risk Analysis
Nurcahyanie, Yunia Dwie
; Panjaitan, Nismah
; Mulyana, Olievia Prabandini
; Yulianto , Muhammad Teguh
Advance Sustainable Science, Engineering and Technology (ASSET)
Vol 7
, No 2
(2025)
General elections are vital to democracy in Indonesia, yet the occupational health and safety (K3) of Voting Organizer Group (KPPS or election officers) officers is often overlooked. This study evaluates the impact of workload on the physiological health of election officers during the 2024 General Election using an ergonomics-based approach. Data were collected from seven KPPS members at TPS 07 Cerme Kidul, Gresik, East Java, measuring blood pressure and oxygen saturation before and after elect...
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REVOLUSI KESEHATAN DIGITAL MELALUI TEKNOLOGI BIG DATA DALAM APLIKASI MOBILE JKN: RAPID REVIEW
Siallagan, Amelia Dameyanti
; Diana, Haninan Salma
; Fitriya, Neng Inggri
; Nurhuda, Puspa Madya
; Oktaviany, Veny
; Luginasari, Yulia
; Sukaesih, Nunung Siti
Bhamada: Jurnal Ilmu dan Teknologi Kesehatan
Vol 16
, No 1
(2025)
Pendahuluan : Aplikasi Mobile JKN, yang diluncurkan oleh BPJS Kesehatan, adalah salah satu implementasi teknologi big data dalam sektor kesehatan, yang meningkatkan kualitas, efisiensi, dan aksesibilitas pelayanan kesehatan. Penelitian ini bertujuan untuk mengidentifikasi sistem pengelolaan data melalui dalam Aplikasi Mobile JKN sebagai implementasi teknologi big data. Metode : Desain studi dalam penelitian ini adalah rapid review dengan kriteria inklusi artikel yang diteliti dipublikasikan dari...
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POTENSI KECAMBAH SEBAGAI ANTIOKSIDAN DALAM BODY LOTION MENGGUNAKAN METODE DPPH
Bhamada: Jurnal Ilmu dan Teknologi Kesehatan
Vol 16
, No 1
(2025)
Produk perawatan kulit yang mengandung senyawa antioksidan sangat dibutuhkan untuk menangkal radikal bebas. Salah satu tanaman yang mengandung aktivitas antioksidan adalah kecambah kacang hijau (Vigna radiata (L.) R. Wilczek) atau tauge. Tujuan dari penelitian ini untuk memperoleh sediaan body lotion yang memiliki aktivitas antioksidan. Uji aktivitas antioksidan dilakukan dengan metode DPPH (1,1-diphenyl-2-picrylhidrazil) dengan spektrofotometri UV-Vis. Penelitian yang dilakukan merupakan jenis...
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