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Menampilkan 11–20 dari 35 artikel
The Influence of Celebrity Endorsers and Product Knowledge on Purchase Decision for MS. Glow Skincare Product with Brand Image as an Intervening Variable
Proceeding. of The International Conference on Business and Economics
Vol 2
, No 2
(2024)
The purpose of this research is to determine the influence of celebrity endorsers and product knowledge on purchase decisions in MS. Glow Skincare Product with brand image as an intervening variable. Researchers collected research data with questionnaires which were distributed to consumers who bought MS. Glow Skincare Products. The research results based on the partial test (t Test) found that: a) there is a significant influence of celebrity endorsers on brand image, b) there is a significant...
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Pengaruh Kepercayaan, E-Service Quality, dan Kualitas Produk terhadap Minat Beli Ulang pada Pengguna E-commerce Lazada di Kota Semarang
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif
Vol 3
, No 2
(2024)
Penelitian ini bertujuan untuk mengetahui pengaruh kepercayaan,e-service quality, dan kualitas produk terhadap minat beli ulang pada pengguna e-commerce Lazada di Kota Semarang. Jenis penelitian ini yaitu kuantitatif, populasi pada penelitian ini adalah pengguna toko online Lazada dengan jumlah tidak diketahui secara pasti. Sampel yang digunakan pada penelitian ini sebanyak 97 orang yang merupakan hasil perhitungan menggunakan rumus Lemeshow. Teknik pengambilan sampel menggunakan jenis Non proba...
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Pengaruh Kualitas Pelayanan dan Brand Equity terhadap Keputusan Pembelian di Mitra Swalayan Purwodadi
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif
Vol 3
, No 2
(2024)
Penelitian ini bertujuan untuk mengetahui pengaruh kualitas kepercayaan dan brand equity terhadap keputusan pembelian di Mitra Swalayan Purwodadi. Jenis penelitian ini yaitu kuantitatif, populasi pada penelitian ini adalah konsumen di Mitra Swalayan Purwodadi dengan jumlah rata-rata pengunjung 300 orang per hari. Sampel yang digunakan pada penelitian ini sebanyak 171 orang yang merupakan hasil perhitungan menggunakan rumus slovin. Teknik pengambilan sampel menggunakan jenis Non probability sampl...
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1 Sitasi
Implementation of Blue Ocean Strategy (BOS) at the Opening of the UNINDRA PGRI Digital Business Department
International Journal of Research in Education
Vol 4
, No 2
(2024)
The decreasing number of student admissions, especially when the Covid-19 pandemic hit and the increasing number of universities in Jakarta, the competition is getting tighter. For this reason, implementing the Blue Ocean Strategy by opening a Digital Business major is the right way to get out of the competition and find new, unexplored opportunities and markets. The aim of this research is to describe the process of implementing BOS at the opening of the Digital Business major. The method used...
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The Influence of Price Perceptions, Service Quality and Trust on Gojek Customer Loyalty at the Universitas Sumatera Utara
Proceeding. of The International Conference on Business and Economics
Vol 2
, No 2
(2024)
This research aims to analyze the influence of price perceptions, service quality and trust on Gojek Customer Loyalty at the University of North Sumatra. The object of this research is Gojek users at the University of North Sumatra. The sampling technique uses non-probability sampling, the Convenience Sampling method. The number of samples used in this research was 218 respondents. The analytical method used in this research is a multiple linear regression model. The research results show that p...
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Awal Masuk dan Perkembangan Perkebunan Karet di Lampung Pasca Orde Baru
Keraton: Journal of History Education and Culture
Vol 6
, No 1
(2024)
The objectives of this study are 1) to determine the beginning of entry of rubber plantations in Lampung, 2) to determine the condition of rubber plantations in Lampung after the New Order, 3) the determine the sosio-economic conditions of rubber farmers in Lampung after the New Order. The method used in this research is the historical method which includesh heuristics,ccriticism/ verification,i interpretation, and historiography. The resultssand this study state that at the beginning of the 20t...
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Indonesia
Rasta Buana, Syahfa Rizi
; Desra, Iskara
; Alayya, Siti Balqis
; Marela, Karintan
; Agustin, Kevia Dela
Jurnal Penelitian Serambi Hukum
Vol 17
, No 02
(2024)
Mining has become one of the main sectors in economic growth, especially in Indonesia with a significant contribution to Gross Domestic Product and state income. Bangka is one of the largest tin producers in Indonesia, but mining activities have caused significant environmental damage. Legislation such as Law Number 32 of 2009 concerning environmental protection and management requires the mining industry to comply with environmental standards in their operations. This regulation covers aspects...
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Pembelajaran Penjasorkes Di Sekolah Dasar: Manfaat Olahraga Untuk Kesehatan Tubuh
Karina Nur Safitri
; Salma Irdhillah
; Mila Deskia
; Moch Fitran Naufaldy
; Restu Rahayu
; Nazwa Kusumawicitra
; Selvi Triwanvi
; Agus Mulyana
; Agus Mulyana
Sinar Dunia: Jurnal Riset Sosial Humaniora dan Ilmu Pendidikan
Vol 3
, No 2
(2024)
Sport is physical activity which is very important for body health. Physical fitness is the body's ability to function effectively at work or other activities. The research method in this article is a literature review to find sports activities that can be beneficial improves the immune system, mental health, metabolic health, muscle strength and function cardiovascular, increasing endurance, lowering cholesterol, reducing stress, burning fat, increasing immunity, preventing illness, improving b...
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Sistem Pendukung Keputusan Penilaian Kinerja Pegawai Dpmptsp Kota Salatiga Menggunakan Moora (Multi-Objective Optimization By Ratio Analysis)
Jurnal Ilmiah Sains dan Teknologi
Vol 6
, No 01
(2024)
Proses penilaian kinerja pegawai pada DPMPTSP Kota Salatiga dilakukan secara manual dengan menggunakan form yang sudah ditetapkan dengan kriteria penilaian kinerja yaitu nilai SKP, orientasi pelayanan, integritas, komitmen, disiplin, kerjasama, dan kepemimpinan. Pelaksanaan penilaian kinerja pegawai mengalami kendala untuk penentuan pegawai yang mendapatkan penghargaan. Mengingat jumlah pegawai yang banyak dan proses evaluasi kinerja pegawai yang cukup rumit dengan banyaknya kriteria menyebabkan...
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Pelatihan Pengoptimalan Digital Marketing di Desa Nangsri Kebakkramat
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia
Vol 2
, No 4
(2023)
MSMEs are very important for Indonesia because almost 60% of GDP is dominated by this sector. But in the process of running MSMEs in Nangsri Kebakkramat village, there are still don't understand how to promote appropriately according to the type of product being marketed, starting from increasing production costs, distribution systems, and most importantly, the lack of consumer knowledge about the products being sold.. This service aims to provide knowledge and training in creating advertising c...
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