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PENGARUH PROMOTION MIX TERHADAP KEPUTUSAN PEMBELIAN CAT TEMBOK MEREK ENVI DENGAN KUALITAS PRODUK SEBAGAI VARIABEL MODERASI
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 4
(2017)
The purpose of this study was to determine what factors are affecting the sales increase in the production of wall paint brand Envi PT Indaco and what factors most dominant influence. The hypothesis of this study is suspected factors that affect the sales increase in the production of wall paint brand Envi PT Indaco is a factor of promotion mix. Sources of data in this research is secondary data obtained from PT Indaco and primary data obtained from questionnaires to 100 respondents. Data were a...
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PENGARUH KUALITAS PELAYANAN DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN DENGAN HARGA SEBAGAI VARIABEL MODERATING
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 3
(2017)
The purpose of this research is to know the quality of the service, the location effect significantlyon the buying decision at the Minimarket Andhika Nusukan and find out the prices moderate the effect of service quality and location on buying decision at the MinimarketAndhika Nusukan. This research method using a survey method conducted to the consumer of Minimarket Andhika Nusukan. The type of data that used is qualitative and quantitative data. The source of the data used in this research is...
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PERAN KEPUASAN PELANGGAN SEBAGAI PEMEDIASI PADA PENGARUH CITRA RESTORAN TERHADAP BEHAVIORAL INTENTION
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 1
(2016)
The objective of the research are to analyses (1) effect of restaurant image to behavioral intentions, (2) effect of restaurant image to customer satisfaction, (3) effect customer satisfaction to behavioral intentions, (4) effect of restaurant image to behavioral intentions, through customer satisfaction as the mediating variable. Population on this research are all customer of restaurant “Bandeng Segar Mbak Mar†in Surakarta. The samples of this research consist of 100 respondent, taken wit...
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PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS KONSUMEN DENGAN NILAI PELANGGAN SEBAGAI VARIABEL MEDIASI
Jurnal Ekonomi dan Kewirausahaan
Vol 16
(2016)
The purpose of this study was to analyze the effect of service quality and cusotmer value on loyalty and analyze the effect of the service quality on cusomer loyalty mediated by customer value. This study is a survey. Population are customer Popeye Chicken Express Nusukan 1 Surakarta. Sample as many as 100 people with purposive sampling and convenience sampling. The type of data used quantitative and qualitative data. Sources of data used primary data and secondary data. The technique of collect...
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PENGARUH KEPEMIMPINAN, DISIPLIN, DAN KOMPETENSI TERHADAP PRODUKTIVITAS KERJA GURU DENGAN LOYALITAS SEBAGAI VARIABEL MEDIASI PADA SMP NEGERI 4 SURAKARTA
Jurnal Manajemen Sumber Daya Manusia
Vol 10
, No 1
(2016)
A success from school originally based on the leadership, discipline, and competency from headmaster and teachers in order to improve the productivity through high loyalty. In practice there are some problems including headmaster leadership, discipline, competency and loyalty that influence to teacher works. There are some teachers who have the high level of discipline, competency, and loyalty will produce the high productivity and the contrary. In this research, the sample is 53 people of popul...
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ANALISIS PERBEDAAN MOTIVASI KERJA, LOYALITAS KERJA, DAN KINERJA GURU YANG BERSERTIFIKASI DENGAN YANG BELUM BERSERTIFIKASI KECAMATAN KEDAWUNG SRAGEN
Jurnal Manajemen Sumber Daya Manusia
Vol 10
, No 1
(2016)
The objective of the research are to analiysing significance difference of the work motivation, work loyalty, and teacher performance between certified teachers with non certified teachers in SDN Kecamatan Kedawung. Samples of this study are 146 teachers in public primary schools at district of Kedawung consists of 124 certified teachers and 22 non certified teachers, using technique of the propotionate stratified random sampling. Data collecting conducted by questioner, interview and documentat...
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PENGARUH MOTIVASI DAN BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN DENGAN KOMPENSASI SEBAGAI VARIABEL MODERASI
Jurnal Manajemen Sumber Daya Manusia
Vol 10
, No 1
(2016)
The aim of this study was the effect of motivation on employee performance; the influence of organizational culture on employee performance; the influence of compensation on employee performance; motivational influence on employee performance moderated by compensation; the influence of organizational culture on employee performance moderated by compensation. The population in this study were all employees of PT Janetra Sukoharjo as many as 30 people. The technique of collecting data using questi...
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PENGARUH KEPEMIMPINAN, LOYALITAS KARYAWAN DAN KINERJA KARYAWAN TERHADAP KUALITAS PELAYANAN UNIT LAYANAN PENGADAAN BARANG/JASA
Jurnal Manajemen Sumber Daya Manusia
Vol 10
, No 1
(2016)
This research is conducted to know the significancy betwen (1) leadership (2) of employee loyalty (3) the performance of employees on the quality services of The Unit Layanan Pengadaan Barang dan Jasa Kabupaten Ngawi.The population is all employees who work in The Unit Layanan Pengadaan Barang dan Jasa Kabupaten Ngawi as many as 32 employees. The analysis Technique usesdouble regression analysis with the classical assumption. Analysis results showed that leadership, employee loyalty and employee...
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MODEL ANTESEDEN LOYALITAS PELANGGAN RUMAH MAKAN DAPUR SAMBAL SOLO
Exsplorasi: Jurnal Ilmu Sosial dan Humaniora
Vol 27
, No 2
(2016)
Penelitian ini bertujuan untuk: menganalisis signifikansi pengaruh kualitas pelayanan terhadap kepuasan pelanggan, signifikansi pengaruh kualitas pelayanan terhadap loyalitas pelanggan, signifikansi pengaruh kepuasan pelanggan terhadap loyalitas pelanggan, pengaruh kualitas pelayanan terhadap loyalitas pelanggan yang dimediasi kepuasan, pengaruh kualitas pelayanan terhadap kepuasan pelanggan yang dimoderasi perceived value. Obyek penelitian adalah konsumen Dapur Sambal Solo Adapun, waktu pelaksa...
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MODEL ANTESEDEN PEMBENTUK WORD OF MOUTH POSITIF JASA PENDIDIKAN DI UNISRI SURAKARTA
Exsplorasi: Jurnal Ilmu Sosial dan Humaniora
Vol 28
, No 1
(2015)
Penelitian ini bertujuan untuk: menganalisis pengaruh corporate image terhadap kepuasan mahasiswa, menganalisis pengaruh perceived price terhadap kepuasan mahasiswa, menganalisis pengaruh corporate image terhadap positive WOM menganalisis pengaruh perceived price terhadap positive WOM, menganalisis pengaruh kepuasan mahasiswa terhadap positive WOM, menganalisis pengaruh corporate image terhadap positive Words of Mouth yang dimediasi kepuasan mahasiswa, menganalisis pengaruh perceived price terha...
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