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THE INFLUENCE OF SERVICE QUALITY, BRAND TRUST AND ADVERTISING ON PURCHASING DECISIONS FOR MAXIM TRANSPORTATION SERVICES IN BATAM CITY
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 1
(2025)
The aim of this research is to analyze the influence of service quality, brand trust and advertising on purchasing decisions for Maxim transportation services in Batam City. This research uses descriptive research with quantitative methods and the sample used is 385 respondents who have purchased Maxim transportation services. research This was analyzed using SPSS version 25 software. The partial test results from this research show that the independent variables, namely service quality, brand t...
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4 Sitasi
E-GOVERNMENT AND PUBLIC TRUST: EXAMINING THE IMPACT OF DIGITAL TRANSPARENCY ON CITIZEN ENGAGEMENT IN SOUTHEAST ASIA
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 1
(2025)
Digital transformation in the public sector through the implementation of e-government offers significant opportunities to enhance transparency and citizen engagement. This study analyzes the impact of digital transparency on public trust and citizen participation in Southeast Asia, focusing on Indonesia, Malaysia, and Thailand. A conceptual model was developed based on three main theories: Digital Transparency Theory, Institutional Trust Theory, and Digital Divide Theory. The research adopts a...
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1 Sitasi
The Attraction of Curug Layung in Bandung Regency Towards Tourist Arrival
An International Journal Tourism and Community Review
Vol 2
, No 2
(2025)
Curug Layung is a natural tourist destination in Bandung Regency that offers the beauty of a waterfall in a calm and natural setting. This study aims to analyze the attraction of Curug Layung and its influence on tourist visits. A descriptive quantitative method was used through observation and questionnaires distributed to visitors and site managers. The results show that natural beauty, easy access, and supporting facilities such as camping areas and trekking paths are the main factors attract...
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The Effect of Barista Service Quality on Guest Satisfaction at Hotel Neo Dipati Ukur Bandung
An International Journal Tourism and Community Review
Vol 2
, No 2
(2025)
This study aims to analyze the effect of barista service quality on guest satisfaction at the Neo Dipatiukur Hotel Bandung, a hotel café will be successful when a barista shows the best service to hotel guests, this attitude has a major influence on the success of a hotel in the field of hotel beverages. The research method that will be used is through interviews and observations. Participation in this study consisted of hotel guests, baristas, and related hotel industries. Data were collected t...
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Function and Effectiveness of Knife Sharpness for Food Preparation
An International Journal Tourism and Community Review
Vol 2
, No 2
(2025)
Knife, knife is an important tool for cooks and even head chefs. There are various types and materials of knives, each knife has the same function but with different effectiveness for cutting certain ingredients. For example, 'Chef knife' This chef knife is most commonly used in the f&b world or at home, the second is 'Cleaver' cleaver or often called machete is most often used in China, and if in Indonesia it is most often used to cut poultry, and to chop various meats, the third is 'Bread...
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The Impact of Clubbing on Students' Learning Performance in Bandung City
An International Journal Tourism and Community Review
Vol 2
, No 1
(2025)
This study aims to analyze the impact of clubbing on the learning performance of students in Bandung. This includes class attendance, active participation in discussions, and the ability to complete academic tasks. In addition, this study will also identify other factors that may influence the relationship between clubbing and learning performance, such as alcohol consumption patterns, stress levels, and social support. Clubbing, one of the most popular entertainment choices for students, is oft...
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Culinary Innovation in Risa Coffee Journal as a Creative Strategy in Improving the Competitiveness of the Food Industry in the Modern Era
An International Journal Tourism and Community Review
Vol 2
, No 2
(2025)
Culinary innovation is one of the key elements in the development of the food industry in Indonesia. One form of innovation that has emerged is the fusion of Western and Nusantara cuisine, which not only offers a new taste experience but also creates a unique culinary identity. This study focuses on Jurnal Risa Coffee, a café that innovates by combining Western and Nusantara dishes, to explore its impact on consumers' culinary experiences in Jakarta. This research employs a qualitative approach,...
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Implementation of Foreign Language Use in the Hospitality Department of STIEPAR Yapari Bandung
An International Journal Tourism and Community Review
Vol 2
, No 2
(2025)
The use of foreign languages in the hospitality industry is very important considering the development of globalization and the increasing need for cross-country communication. This article aims to analyze the implementation of the use and assess the effectiveness of the use of foreign languages in the hospitality department of STIEPAR YAPARI Bandung so that challenges and obstacles in learning and application can be identified which will affect the skills and readiness of students in the Hospit...
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The Existence of the Independence Building and the Asia-Africa Conference Museum as Historical Tourism Objects for Tourists
An International Journal Tourism and Community Review
Vol 2
, No 2
(2025)
journal articles on improving the quality of historical tourism objects are the results of research that is updated from previous research. Historical tourism is always closely related to locations that are related to conditions in the past. The more sophisticated the technology, the higher the quality of the historical tourism object. This is our sample, we take the Merdeka building and the Asian-African Conference museum as the result of this study, although several researchers have previously...
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KUALITAS LAYANAN, ATMOSFER TOKO, DAN KEWAJARAN HARGA SEBAGAI PENENTU KEPUASAN DAN LOYALITAS DI KAISAR BARBERSHOP SEMARANG
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 1
(2025)
This study analyzes the impact of service quality, store atmosphere, and price fairness on customer satisfaction and its effect on loyalty at Kaisar Barbershop Semarang. A quantitative approach using PLS-SEM was employed, with 145 purposively sampled respondents (criteria: customers who used the service at least twice in the last three months). Data was collected via a 7-point Likert scale questionnaire and analyzed using SmartPLS. Results show that service quality is the most dominant factor (p...
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