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Diskon ke Checkout: Pengaruh Promo dan Live Streaming Shopee Terhadap Keputusan Pembelian Produk Fashion
Ulayya, Jihan
; Bayangkara, Agasta Veda
; Ramawati, Diah Bintang
; Lintang, Queendira
; Damayanti, Citra
; Isnaini, Mufidah
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 2
(2025)
The purpose of this study was to see how promotions and live streaming features impact the decision of Shopee users to purchase fashion products in the 2022 intake. This quantitative study involved 54 respondents from a population of 117 students selected through a simple random sampling method. Primary data were collected through online questionnaires and analyzed using multiple regression using SPSS. Validity, reliability, classical assumptions, and hypothesis tests were also conducted. The st...
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Analisa Opini Publik tentang Mutu Pelayanan E-KTP di UPTD Pelayanan Adminduk Kecamatan Baki Sukoharjo
Jurnal Media Administrasi
Vol 10
, No 1
(2025)
This research was conducted to determine the quality of e-identity card (e-KTP) making services provided by UPTD Administrative Services Subdistrict Government Baki Regency, which is measured through several indicators of service quality, namely: direct evidence, reliability, responsiveness, assurance, empathy, and communication. In addition, this research was also conducted to determine the constraining factors of the quality of e-KTP services which can be seen from the facilities and infrastru...
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PENGARUH KUALITAS LAYANAN, CITRA MEREK, KEWAJARAN HARGA TERHADAP KEPUASAN PELANGGAN DAN LOYALITAS PELANGGAN TOKO DOKTER KOMPUTER
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 1
(2025)
This study aims to examine the impact of service quality, brand image, and price fairness on customer satisfaction and loyalty at Dokter Komputer Store in Semarang. Using a quantitative approach, data were collected through questionnaires from 195 respondents selected via purposive sampling. The analysis, conducted using the SEM method with SmartPLS, revealed that these three factors positively and significantly influence customer satisfaction, which in turn has a direct impact on customer loyal...
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Analisis Model Implementasi Tracking Pengiriman Barang Menggunakan Waterfall dan Rapid Application Development
Teknik: Jurnal Ilmu Teknik dan Informatika
Vol 5
, No 1
(2025)
System Development Life Cycle (SDLC) is a common methodology used to develop information systems. The purpose of this study is to determine system development between the Waterfall and Rapid Application Development (RAD) models The advantage of using the waterfall method is that the quality of the resulting system will be good because the implementation is carried out in stages. The disadvantage of using the waterfall method is that the system development process takes a long time. The advantage...
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Optimalisasi Pelayanan Publik Bidang Transportasi di Dinas Perhubungan Kabupaten Gorontalo
Jurnal Media Administrasi
Vol 10
, No 1
(2025)
This study aims to examine and describe the extent to which the optimization of public services in the transportation sector is implemented by the Gorontalo Regency Transportation Agency. The approach used is qualitative research with descriptive methods, in order to deeply understand the practices of transportation policies at the regional level. Data collection techniques were carried out through in-depth interviews, participatory observation, and documentation of the activities and policies i...
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The Existence of the Independence Building and the Asia-Africa Conference Museum as Historical Tourism Objects for Tourists
An International Journal Tourism and Community Review
Vol 2
, No 2
(2025)
journal articles on improving the quality of historical tourism objects are the results of research that is updated from previous research. Historical tourism is always closely related to locations that are related to conditions in the past. The more sophisticated the technology, the higher the quality of the historical tourism object. This is our sample, we take the Merdeka building and the Asian-African Conference museum as the result of this study, although several researchers have previously...
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PENGARUH CITRA MEREK, KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PIZZA HUT
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 1
(2025)
The reason for this study was to determine the impact of brand image, product quality, and promotion on purchasing decisions of Pizza Hut consumers. The population is Pizza Hut customers, with a sample of 150 respondents taken using non-probability sampling techniques with purposive sampling method. PLS was used as an analytical tool in this study. This study shows that brand image has a positive, but insignificant, impact on purchasing decisions of Pizza Hut consumers. On the other hand, produc...
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DAMPAK KUALITAS PRODUK, CITRA MEREK, DAN HARGA TERHADAP LOYALITAS KONSUMEN MELALUI KEPUASAN: (Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Dian Nuswantoro Pengguna Laptop Acer)
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 1
(2025)
This study examines the effect of product quality, brand image, and price on consumer loyalty through satisfaction in students using Acer laptops at Dian Nuswantoro University. Data were collected from 115 respondents and analyzed using PLS-SEM through SmartPLS 4.0 software. The results show that product quality and brand image have a positive and significant effect on satisfaction, while price does not have a significant effect on satisfaction. On the other hand, only brand image and consumer s...
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PENGARUH KUALITAS PELAYANAN, KETEPATAN WAKTU DAN FASILITAS TERHADAP KEPUASAN PELANGGAN PT KARUNIA INDAH DELAPAN EXPRESS (PT KI8) CABANG SOLO
Jurnal Manajemen Sosial Ekonomi
Vol 4
, No 2
(2025)
The population in this study were PT.KI8 service users. The sample size was 96 respondents. Data collection was carried out through distributing questionnaires, this researcher measured using a Likert scale with answers that had a gradation of very positive to very negative, the data collected would be processed using computational calculations from the SPSS program. This research aims to determine the influence of service quality,timeliness of delivery and facilities simultaneously on customer...
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2 Sitasi
ANALISIS EFEKTIVITAS PENERAPAN MOBILE BANKING LIVIN DALAM MENARIK MINAT NASABAH (STUDI PADA BANK MANDIRI KCP SOLO SLAMET RIYADI)
Triyanto, Triyanto
; Ratnaningrum, Ratnaningrum
; Susilowati, Heni
; Sulistyowati, Pemilia
; Henny, Henny
; Sati, Dian Laras
Jurnal Manajemen Sosial Ekonomi
Vol 4
, No 2
(2025)
This study aims to determine the effect of performance expectancy, effort expectancy, social influence, facilitating conditions and security simultaneously on customer interest (Study at Bank Mandiri KCP Solo Slamet Riyadi). This type of quantitative research with a survey method approach, sampling techniques using purposive sampling, and calculated using the Slovin formula, so that a research sample of 222 customers was obtained. Data collection techniques using questionnaires, and data analysi...
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1 Sitasi