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Digitalisasi UMKM sebagai Strategi Meningkatkan Daya Saing di Era Ekonomi Digital
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
The digitalization of Micro, Small, and Medium Enterprises (MSMEs) has become a crucial strategy for enhancing competitiveness in the digital economy era. This study examines the utilization of digital technology by MSMEs in Bandung City, as well as the challenges and opportunities faced during the digital transformation process. Employing a literature review approach and the Systematic Literature Review (SLR) method, this research identifies the impact of the digital economy on MSMEs, including...
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16 Sitasi
Pengaruh Kompensasi Dan Lingkungan Kerja terhadap Kinerja Karyawan dengan Kepuasan Kerja Sebagai Variabel Mediasi pada Super Dazzle Geyajan
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
The purpose of this study is to examine how Super Dazzle Gejayan's pay and work environment affect staff performance, using job satisfaction as a mediating variable. Quantitative research is the research methodology employed. The 142 employees of Super Dazzle Gejayan made up the study's population. Partial Least Square (PLS) with Convergent Validity, Factor Loading, Cronbach Alpha Discriminant Validity, Cross Loading, Reliability, Composite Reliability, R Square, and Hypothesis Testing tests wer...
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Pengaruh Gaya Kepemimpinan dan Kompensasi terhadap Kinerja Karyawan Melalui Motivasi Kerja sebagai Variabel Intervening pada Pamella Tiga Yogyakarta
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
This study aims to analyze the effect of leadership style and compensation on employee performance with work motivation as an intervening variable at Pamella Tiga Yogyakarta. The population and sample in this study were Pamela Tiga Yogyakarta employees totaling 45 respondents. This research uses a quantitative approach with survey method and data analysis using SmartPLS with Concurrent Validity test, Loading Factor, Average Variane Extracked (AVE), Discriminant Validity, Fornel Larcker, Cross Lo...
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Customer Experience and Facilities to encourage Revisit Intention with Customer Satisfaction as an intervening variable at the Old Town tourist attraction in Surabaya
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
This research aims to prove and analyze the influence of Customer experience and Facilitiesin influencing interest in returning to visit with Customer Satisfaction as an intervening variable at the Old Town tourist attraction in Surabaya. This type of research is causal-explanatory the population is visitors to the Old Town in Surabaya. The sampling method uses Accidental Sampling which is a group of Non-Probability Sampling. The data collection method uses a questionnaire involving 100 responde...
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Pengaruh Harga Produk, Kualitas Produk, dan Brand Image Terhadap Keputusan Pembelian Aqua di Kota Kendal
Muhammad Alvinnur Budiansyah
; Muhammad Alvinnur Budiansyah
; Aqmala, Diana
; Eko Waluyo, Dwi
; Setiawan, Aries
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
Aqua, as a leading bottled mineral water brand in Indonesia, faces challenges in maintaining its market share amid increasing competition and boycott issues. This study aims to analyze the impact of product quality, product pricing, and brand image on purchasing decisions for Aqua in Kendal City. The research employs both quantitative and qualitative methods. Data collection techniques involve distributing questionnaires to 188 respondents and conducting interviews with 10 respondents. The respo...
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1 Sitasi
Analisis Pengendalian Kualitas Produk Lemari Pada Meubel Pada Pesona Jepara
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
This research aims to identifi and analyze the quality control of wardrobe products at Meubel Pesona Jepara in Penfui, Kupang City. This research is a case study which focuses on quality control carried out by the company to minimize defects in cabinet products in Pesona Jepara Furniture in Penfui, Kupang City. The date Collection techniques used in this research are observation, interviews, documentation and questionnaieres, while the analysis techinque used in this research is the Pareto diagr...
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Pengaruh Online Customer Review dan Online Customer Rating Terhadap Keputusan Pembelian Pada E-Commerce Shopee: Studi Pada Mahasiswa Prodi Administrasi Bisnis Universitas Nusa Cendana
Lema, Dominique Julied Saputri
; Lema, Dominique Julied Saputri
; Mesakh, Anthonius B.
; Kasim, Abas
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
This research aims to know and analyze both the partial and simultaneous effects of online customer review and online customer rating on the purchase decision on e-commerce Shopee among students of the business administration program of Nusa Cendana University. The number of samples in this research was 100 respondents, with using the Purposive Sampling technique. The data analysis techniques used are quantitative descriptive analysis, multiple linear regression analysis, and hypothesis testing...
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1 Sitasi
Analisis Perencanaan Produksi Minuman Herbal Pada UMKM Liwut Sari: Di Borong Manggarai Timur
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
This research is a case study with the object of research at UMKM Liwut Sari The purpose of this study is to determine and explain the production planning of herbal drinks at UMKM Liwut Sari. Data collection techniques in this research are observation, interviews, and documentation while data analysis techniques use forecasting and Break Even Point (BEP). The results of the sales forecasting analysis of red ginger herbal drink and temulawak herbal drink at Liwut Sari UMKM in January are pr...
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Perencanaan Produksi Tenun Ikat Ina Sabu di Kota Kupang:
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
This research is a case study with the object of research on Tenun Ikat Ina Sabu located at Jalan Sukun I, RT 009 / RW 004, Oepura Village, Maulafa District, Kupang City, East Nusa Tenggara. The purpose of this study was to determine and explain the production planning of Tenun Ikat Ina Sabu in Kupang City. The types of data used are qualitative and quantitative. Data collection techniques in this study were interviews, observations, questionnaires and documentation. While the data analysis tech...
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1 Sitasi
Perencanaan Produksi Tenun Ikat Petra Cilik di Kota Kupang
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
The research entitled Production Planning of Tenun Ikat Petra Cilik in Kupang City aims to find out and explain the production planning of Tenun Ikat Petra Cilik in Kupang City.
Data collection techniques in this study are observation, interviews, documentation and questionnaires. While data analysis techniques use forecasting and Break Event Point (BEP).The results showed that the amount of sales forecast for sarongs at Tenun Ikat Petra Cilik in 2024 was 174 sheets, in 2025 as many as 202 sheet...
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