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The effect of discounts on consumer purchase decision indices: a case study of e-commerce using secondary data
Digital Business Intelligence Journal
Vol 2
, No 1
(2026)
The rapid growth of e-commerce has intensified competition among digital businesses, making pricing and discount strategies critical in influencing consumer purchase decisions. This study aims to examine the effect of original product price and price after discount on consumer purchase decisions on e-commerce platforms. A quantitative causal research design was employed using secondary data derived from publicly available e-commerce transaction records. Data analysis was conducted through descri...
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Comparison of Multiple Linear Regression and Random Forest for Predicting Student Final Grades Using Google Colab
Digital Business Intelligence Journal
Vol 2
, No 1
(2026)
A student's learning success is largely determined by their academic evaluation. Estimating a student's final grade can assist educational institutions in conducting initial assessments of academic achievement. This study aims to analyze the performance of the Multiple Linear Regression (MLR) and Random Forest (RF) algorithms in predicting students' final grades using Google Colab. This research method uses a quantitative approach using secondary data that includes age, mid-term exam scores, fin...
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Comparative Analysis of Multiple Linear Regression and Random Forest in Predicting Student Academic Performance
Digital Business Intelligence Journal
Vol 2
, No 1
(2026)
This study aims to compare the performance of Multiple Linear Regression (MLR) and Random Forest Regression (RFR) in predicting student performance based on academic scores. Student performance is defined as the average of math scores, Reading Scores, and writing scores. This study uses a quantitative approach with a comparative design based on predictive modeling. The data used is secondary data from the Student Prediction dataset obtained through the Kaggle platform, which was processed using...
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PENINGKATAN LITERASI AI DAN EFISIENSI ADMINISTRASI GURU MELALUI MODEL POWERPROMPT GURU DI SMAN 1 SUSUKAN
Saefurrohman, Saefurrohman
; Soelistijadi, R
; Santosa, Dwi Budi
; Noor S, Rina Candra
; Sutanto, Felix Andreas
Inovasi Teknologi Informasi Dan Komputer Untuk Masyarakat
Vol 6
, No 1
(2026)
This community service program aims to improve teachers’ skills in utilizing artificial intelligence through prompt engineering at SMAN 1 Susukan, Semarang Regency. The activity was motivated by the high administrative workload and the inconsistent quality of teaching materials in implementing the Merdeka Curriculum. The Powerprompt Guru training emphasized hands-on practice in designing effective prompts using ChatGPT, enabling teachers to produce learning artifacts and school documents more qu...
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TRANSFORMASI STRATEGI PROMOSI DIGITAL UMKM MELALUI PELATIHAN FOTO PRODUK BERBASIS PRAKTIK MEDIA SOSIAL
Muafi, Siti Liza
; Asmiarti, Yufrida
; Kusumaningtyas, Nadya
; Rohman, Farkhan Nur
; Franscikal, Aditya
; Pamungkas, Yoma Bagus
Inovasi Teknologi Informasi Dan Komputer Untuk Masyarakat
Vol 6
, No 1
(2026)
Abstract
The development of social media has made visual content a crucial element in MSME promotional strategies. However, many MSME actors still face limitations in producing attractive product photographs that align with the characteristics of social media platforms. This Community Service Program (PKM) aimed to enhance the understanding and skills of MSME actors in Jomblang Subdistrict in product photography to support the optimization of digital promotion. The implementation method employed...
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PERBAIKAN KOMPUTER DAN PRINTER UNTUK MENINGKATKAN MUTU PELAYANAN SEKOLAH PADA MIS AL-ISLAMIYAH BATU PUTIH DESA ALILA TIMUR KECAMATAN KABOLA, KABUPATEN ALOR-NTT
Karsa, Karolina
; Potmo, Nimrot Ambrosius
; Botau, Merari
; Laure, Junaldi
; Padahana, Melisa Asnat
; Maniyeni, Ishak
; Molina, Jon Idrison
; Selly, Julminggu J.
Inovasi Teknologi Informasi Dan Komputer Untuk Masyarakat
Vol 6
, No 1
(2026)
The development of information technology requires educational institutions to have adequate facilities to support administrative services and learning activities. However, limited technological infrastructure remains a challenge for schools in rural areas, including MIS Al-Islamiyah Batu Putih, Alila Timur Village, Kabola District, Alor Regency. This community service activity aims to improve school service quality through the repair of damaged computers and printers. The implementation method...
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PELATIHAN PENGGUNAAN MICROSOFT WORD PADA SISWA/SISWI DI MIS AL-ISLAMIAH BATU PUTIH, DESA ALILA TIMUR KABUPATEN ALOR, PROVINSI NTT
Lengmani, Isah E
; Ailabui, Maria
; Laaduka, Mikae
; Nenu, Muhammad A.
; Gegung, Kornelius
; Molina, Jon Idrison
; Selly, Julminggu J.
Inovasi Teknologi Informasi Dan Komputer Untuk Masyarakat
Vol 6
, No 1
(2026)
The rapid development of information technology requires elementary school students to possess basic computer and word-processing skills. Microsoft Office Word is widely used in educational and administrative activities; however, initial observations revealed that many students at MIS Al-Islamiah Batu Putih lacked basic knowledge of this application. This community service activity aimed to improve students’ digital literacy and skills in using Microsoft Office Word 2016 through a structured tra...
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ANALISIS KINERJA KEUANGAN DAERAH KABUPATEN TIMOR TENGAH UTARA
Sanbein, Godeliva Susan
; Oki, Kamilaus Konstance
; Redjo, Paulina Rosna Dewi
; Redjo, Paulina Rosna Dewi
Perwira Journal of Economics and Business
Vol 6
, No 1
(2026)
North Central Timor (TTU) Regency still faces challenges in optimally managing regional potential and remains dependent on central government funding. To increase financial independence, it is crucial for the local government to manage resources efficiently and utilize local potential. The main problem is the low level of regional financial independence in North Central Timor (TTU) Regency. The method used in this study is a quantitative, involving the collection and analysis of numerical data t...
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Peranan Perkebunan Kelapa Sawit dalam Pembangunan Ekonomi Daerah di Kabupaten Nagan Raya
DHARMA EKONOMI
Vol 33
, No 1
(2026)
Oil palm plantations constitute a leading subsector that plays a strategic role in regional economic development, particularly in Nagan Raya Regency, which is predominantly based on the agricultural sector. This study aims to analyze the role of the oil palm plantation subsector in promoting regional economic development using the Economic Base Theory as an analytical approach. A descriptive qualitative method with a literature study was employed. The data used consist of longitudinal secondary...
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Prinsip Akuntabilitas dan Transparansi Terhadap Pengelolaan Keuangan Usaha Ritel Pakan Ternak UMKM Lampung Barat
DHARMA EKONOMI
Vol 33
, No 1
(2026)
This study aims to analyze the influence of accountability and transparency principles on financial management in feed retail micro, small, and medium enterprises (MSMEs) in West Lampung Regency. Accountability and transparency are considered essential aspects of good governance implementation, which play a crucial role in building trust and improving the financial effectiveness of small enterprises. The research applies a quantitative approach through a survey distributed to customers and farme...
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