Pengaruh Harga, Konten Video Pendek di Tiktok, dan Konten Video Pendek di Instagram terhadap Keputusan Pembelian Konsumen dalam Transaksi Top up Diamond Mobile Legends: Bang Bang melalui Website Papipum.Com

This study aims to analyze the influence of price, short-form video content on TikTok, and short-form video content on Instagram on consumers’ purchasing decisions in Mobile Legends: Bang Bang diamond top-up transactions through the Papipum.com website. The independent variables in this study consist of price (X1), short-form video content on TikTok (X2), and short-form video content on Instagram (X3), while the dependent variable is the purchasing decision (Y). The research employs a quantitative method with a hypothesis-testing approach using measurable data. Data sources include both primary and secondary data. Sampling was conducted using a non-probability sampling method with a purposive sampling technique involving 100 respondents. The criteria for respondents were active Mobile Legends: Bang Bang players who had made at least one diamond top-up transaction through Papipum.com within the last six months, specifically from May to October 2025, and who were active users of TikTok and Instagram social media platforms. Data analysis was performed using multiple linear regression. The results indicate that price does not have a significant effect on purchasing decisions. In contrast, short-form video content on TikTok and short-form video content on Instagram have a significant influence on consumers’ purchasing decisions in Mobile Legends: Bang Bang diamond top-up transactions through the Papipum.com website.