Feasibility of MSMEs With SWOT Analysis Approach (Case Study at CV. Delta Raya, Sidoarjo)

Rieska Maharani; Sudarmiatin Sudarmiatin; Puji Handayati

Wawasan : Jurnal Ilmu Manajemenx, Ekonomi dan Kewirausahan

Universitas Maritim AMNI

📄 Abstract

The increasingly competitive competition in international market is a challenge for Indonesia. In the development and economic growth, Small and Medium Industries (SMEs) play an important role. This study was conducted to find the most relevant marketing strategy so that sales at CV. Delta Raya, Sidoarjo, can increase. Based on the results of observations, CV. Delta Rata is in quadrant 1, which indicates a favorable situation. For CV. Delta Rata, because it has the strength that can be utilized as an opportunity to increase sales results. With this study, it is expected that business actors will improve the quality and quantity of optimal services, expand the market, and maximize the development of information technology.
 

🔖 Keywords

#EFAS Matrix; Grand Strategy Matrix; SWOT; UMKM; FFAS

ℹ️ Informasi Publikasi

Tanggal Publikasi

16 May 2025

Volume / Nomor / Tahun

Volume 3, Nomor 3, Tahun 2025

📝 HOW TO CITE

Rieska Maharani; Sudarmiatin Sudarmiatin; Puji Handayati, "Feasibility of MSMEs With SWOT Analysis Approach (Case Study at CV. Delta Raya, Sidoarjo)," Wawasan : Jurnal Ilmu Manajemenx, Ekonomi dan Kewirausahan, vol. 3, no. 3, May. 2025.

ACM

ACS

APA

ABNT

Chicago

Harvard

IEEE

MLA

Turabian

Vancouver