📅 02 June 2023
DOI: 10.58192/wawasan.v1i3.901

Analisis Penggunaan Teori SWOT Pada Showroom Mobil Bekas Di UD. ALDO MOTOR Kec Waru Sidoarjo

Wawasan : Jurnal Ilmu Manajemenx, Ekonomi dan Kewirausahan
Universitas Maritim AMNI

📄 Abstract

There are many cases of MSMEs in Indonesia that are not precise in carrying out business strategies due to a lack of knowledge and understanding in building the business. Therefore, a business can achieve its target if the implementation of a business strategy is the driving force for increasing the income of a business. So, this study aims to analyze the strategy of an MSMEs in Waru sub-district, Sidoarjo regency with a descriptive qualitative research method and data collection using interviews, observation or observation, and data analysis was also carried out to strengthen the data needed by researchers. This study uses the SWOT theory to determine the Strengths, Weaknesses, Opportunities, Threats at UD. ALDO MOTOR. The results of this study indicate that there are problems at UD. ALDO MOTOR is a location that is not strategic because it is not right on the main highway so consumers who want to go to the showroom location have a little difficulty with the bookkeeping at UD. ALDO MOTOR is still a mess because the owner still doesn't understand and understand.

🔖 Keywords

#SWOT Theory #MSMEs #Business Developmen

â„šī¸ Informasi Publikasi

Tanggal Publikasi
02 June 2023
Volume / Nomor / Tahun
Volume 1, Nomor 3, Tahun 2023

📝 HOW TO CITE

Amanda Eka Saputri; Gilang Ramadani; Muhammad Yasin, "Analisis Penggunaan Teori SWOT Pada Showroom Mobil Bekas Di UD. ALDO MOTOR Kec Waru Sidoarjo," Wawasan : Jurnal Ilmu Manajemenx, Ekonomi dan Kewirausahan, vol. 1, no. 3, Jun. 2023.

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