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Perancangan Konten Sosial Media Untuk Meningkatkan Brand awareness Kamala Kopi
JURNAL ILMIAH KOMPUTER GRAFIS
Vol 18
, No 2
(2025)
The coffee industry in Indonesia is growing rapidly and encouraging coffee shops, including MSMEs, to strengthen their branding strategies through digital media. This study aims to design and evaluate Instagram social media content to increase brand awareness of Kamala Kopi, a local coffee shop in Gunungpati, Semarang. The method used is the Multimedia Development Life Cycle (MDLC) with stages of concept, design, material collection, assembly, testing, and distribution. The content produced cons...
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Perancangan Iklan Video Promosi Toploker.com Berbasis AI dengan Pendekatan MDLC
JURNAL ILMIAH KOMPUTER GRAFIS
Vol 18
, No 2
(2025)
Industri portal lowongan kerja daring mengalami persaingan ketat, menuntut platform seperti Toploker.com untuk membangun brand awareness yang kuat, di mana iklan video menjadi strategi promosi yang sangat efektif. Namun, produksi video konvensional menghadapi kendala biaya tinggi dan waktu pengerjaan yang lama. Kecerdasan Buatan (AI) menawarkan solusi dengan mengotomasi produksi konten, mulai dari penyusunan naskah hingga personalisasi audio-visual. Penelitian empiris menunjukkan bahwa iklan vid...
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Perancangan Logo Kampanye Sosial “FLOW” Sebagai Media Edukasi PTSD pada Generasi Z
Fairuza, Rahma Elmira
; Elmira Fairuza, Rahma
; Costa Rica El Chidtian, Aileena Solicitor
; Febi Arifianto, Pungky
JURNAL ILMIAH KOMPUTER GRAFIS
Vol 18
, No 2
(2025)
This study aimed to design the visual identity of the social campaign FLOW (Find Lights Over Wounds) to promote early awareness of Post Traumatic Stress Disorder among Generation Z. A mixed method approach was applied to explore perceptions, knowledge, and the need for empathetic and communicative educational media. Data were collected through online questionnaires from 108 respondents and in-depth interviews with psychologists, psychiatrists, and PTSD survivors. The findings indicated that Gene...
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Peran Teknologi Finansial dalam Meningkatkan Aksesibilitas Layanan Bank Syariah Indonesia di Era Digitalisasi: (Studi Pada BSI KCP Karang Kobar)
Galadea, Aflakha Filosofi
; Seftiani, Afifah Tri
; Pratami, Luthfi Ranawati
; Wardani, Sinta Bella Yulia Puspita Tri
; Prasetyo, Iqbal Rafly
; Sulasih, Sulasih
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 4
, No 3
(2025)
Digital transformation encourages Islamic banking institutions to enhance service accessibility through the adoption of financial technology. This study aims to analyze the role of fintech in improving service accessibility at BSI KCP Karang Kobar and to understand how digitalization alters service patterns. This research employs a qualitative descriptive approach with data collected through in depth interviews, observation, and documentation. Data were analyzed using an interactive model involv...
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Strategi Pemasaran Jasa Lembaga Pendidikan Pesantren Islam Internasional Al-Andalus Kabupaten Bogor Pada Era Marketing 6.0
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 5
, No 1
(2025)
This study aims to analyze the educational service marketing strategies implemented by Pesantren Islam Internasional Al Andalus, Bogor, within the framework of Marketing 6.0. A qualitative approach with a case study design was employed to explore the institution’s marketing practices. Data were collected through in depth interviews, observations, and document reviews, and analyzed using thematic analysis to identify emerging strategic patterns. The findings reveal five key themes: strengthening...
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Persepsi dan Perilaku Nasabah Terhadap Prinsip Syariah Dalam Produk dan Layanan Bank Syariah
Dea Tri Pangestuti
; Abdillah, Dhafin Salman
; Muzagi, Intan Nuraini
; Zulkarnain, Muhammad Iskandar
; Chairani, Rachma Tatsmita
; Cahyani, Ririn Dwi
; Sulasih, Sulasih
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 5
, No 1
(2025)
This study aims to analyze traders’ perceptions and behaviors toward the implementation of sharia principles in Islamic banking products and services. A descriptive qualitative approach was employed, involving traders at Parung Market selected through purposive sampling. Data were obtained through in depth interviews, observations, and documentation, then analyzed using thematic analysis through coding, categorization, and pattern identification. The findings reveal that most traders hold positi...
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The Nabawiyah-based Character Education and Pancasila Values in The Moral Development of SKIS Students
MAGISTRA: Media Pengembangan Ilmu Pendidikan Dasar dan Keislaman
Vol 16
, No 2
(2025)
This study explores the integration of Nabawiyah character education values with the principles of Pancasila in shaping students’ moral character at Sekolah Karakter Imam Syafi’i (SKIS). Using a qualitative phenomenological approach, this research involved interviews, observations, and documentation with school principals, character teachers, students, and parents. The results reveal that SKIS implements the values of 'faith, learning, and creation' as the core of character development, which al...
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Perspektif Kekuatan Lansia di LKS-LU Payung Besurek Kota Bengkulu
Jurnal Riset sosial humaniora, dan Pendidikan (Soshumdik)
Vol 4
, No 4
(2025)
The growth of the elderly population reaching 12% requires efforts that not only focus on weaknesses, but also the potential of the elderly. This study aims to describe the potential and strengths of the elderly, analyze the role of LKS LU Payung Besurek in implementing the Strengths Perspective and the Asset-Based Community Development (ABCD) model in assisting the elderly. The research approach uses descriptive qualitative, six people consisting of; the head of the institution, social workers,...
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Dampak Konten Mikrofeminisme terhadap Kesadaran Gender Generasi Z: Peran Mediasi Keterlibatan Sosial dan Norma Sosial
Jurnal Riset sosial humaniora, dan Pendidikan (Soshumdik)
Vol 4
, No 4
(2025)
Gender inequality remains a pressing global issue. Amid the rise of social media, microfeminism emerges as a form of digital activism rooted in personal narratives and everyday resistance. This study aims to examine the impact of microfeminist content on gender awareness among Generation Z in Indonesia, with online social engagement and digital social norms as mediation variables. A quantitative explanatory approach was used, involving 384 respondents recruited through purposive sampling. Data w...
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DYNAMICS OF FAMILY RESILIENCE TO ECONOMIC CRISIS: English
COUNSENESIA Indonesian Journal of Guidance and Counseling
Vol 6
, No 2
(2025)
Economic crises can affect various aspects of family life, including finances, interpersonal relationships, and mental health. This research aims to explore family resilience in the face of the economic crisis with a focus on internal family dynamics and the adaptation strategies applied. The research method employed is qualitative, utilizing a case study approach. The study included 3 participants who had experienced an economic crisis, and they were interviewed using semi-structured interviews...
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