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Pengaruh Cita Rasa Dan Harga Terhadap Kepuasan Pelanggan Di Rumah Makan Rasbani Selong Lombok Timur
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Vol 2
, No 2
(2024)
The purpose of the research is to analyze the level of customer satisfaction at Rasbani Restaurant in Selong, East Lombok, which is influenced by price and taste. The data collection method implements a questionnaire survey and interviews with 100 customers of Rasbani Restaurant. Based on the results of the t-test and multiple linear regression analysis, the sig. value between customer satisfaction and taste (X1) is below 0.05, namely 0.000, which means that customer satisfaction is positively i...
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The Effect Of Digital Marketing On Increasing Product Sales In Micro, Small And Medium Enterprises (MSMEs) In Palembang City
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Vol 2
, No 2
(2024)
In order to ascertain the impact of digital marketing on raising product sales in micro, small, and medium companies (MSMEs) in Palembang City, this research studies MSMEs in that city. A total of 40,130 MSMEs in Palembang City made up the population for this research, and 100 MSMEs made up the sample. This study employs a research methodology that combines random sampling with probability sampling approaches. The application SPSS 24 was used for the study's data analysis. Multiple linear regres...
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COMPARATIVE ANALYSIS OF BANKRUPTCY PREDICTION METHODS OF ALTMAN, SPRINGATE, AND ZMIJEWSKI
International Journal of Management, Business and Social Sciences
Vol 2
, No 02
(2024)
This study aims to determine the results of the bankruptcy prediction calculation score, to find out whether there are differences in bankruptcy prediction and to find out which bankruptcy prediction model is the most accurate in predicting bankruptcy altman, springate and zmijewski methods. This type of research uses quantitative research with a comparative approach. This study uses the population of real estate and property companies listed on the IDX in 2019-2021 on the www.idx.com website. S...
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Pendekatan Konsep Memorabilia pada Pengembangan Fasilitas Wisata Benteng Kastela: The Concept of Memorabilia on The Development of Kastela Fort Tourism Facilities
SARGA: Journal of Architecture and Urbanism
Vol 18
, No 1
(2024)
Pariwisata merupakan salah satu sumber pendapatan bagi daerah yang memiliki lokasi objek wisata dengan mengembangkan potensi pariwisata sebagai salah satu upaya mengoptimalkan pendapatan daerah. Umumnya Kawasan wisata memiliki ciri khas tersendiri sehingga penyediaan sarana dan prasarana maupun hiburan atau wahana wisatanya berkaitan agar dapat dinikmati pada Kawasan tersebut. Untuk atraksi pariwisata masih perlu adanya pengembangan fasilitas penunjang potensi pariwisata pada kawasan ini. Metode...
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Optimalisasi Sumber Daya Manusia dalam Industri: Analisis Peran dan Strategi Pengembangan Keahlian dalam Meningkatkan Kinerja Sektor Perikanan
Ocean Engineering : Jurnal Ilmu Teknik dan Teknologi Maritim
Vol 3
, No 1
(2024)
Indonesia has enormous marine and fisheries potential because of its vast sea area. Human resources in managing fishery products have not maximized the potential of fishery products. Therefore, in order to maximize the potential of fishery products, quality human resources are needed. Since human resources are an important part of an organization, including in the Indonesian fisheries industry, human resource management and development is very important for the success of an organization. The me...
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Kebijakan Produk Global Menghadapi Tantangan di Era Ekonomi Digital dan Globalisasi
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Vol 2
, No 2
(2024)
Global product policy facing challenges in the digitalization era is a new challenge for manufacturers who market their products internationally and this is a challenge that must be handled by means of marketing research, digital marketing through social media and also making their own applications, and also using Global store as a public puller for these products. The research used a descriptive qualitative research methodology with literature study techniques which sourced from readings such a...
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ANALISIS INFLUENCER MARKETING, VIRAL MARKETING DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN
Purnomo, Nanto
; UNIVERSITAS ISLAM LAMONGAN
; Damayanti, Erlita
; Universitas Islam Lamongan
; Rohmawati, Dia Putri
; Universitas Islam Lamongan
; Lidiawati, Baiq Meri
; Universitas Islam Lamongan
Probisnis
Vol 16
, No 2
(2024)
ABSTRAK
Aktivitas marketing menjadi salah satu peranan penting yang perlu diperhatikan karena marketing merupakan salah satu cara yang dapat dilakukan bagi pelaku bisnis untuk menarik perhatian konsumen agar dapat menciptakan rasa keinginan konsumen untuk membeli sebuah produk tertentu. Saat ini teknologi internet menjadi alternatif dalam sebuah strategi marketing salah satunya disebut dengan digital marketing. Dari hal tersebut dipandang perlu dilakukan penelitian terkait strategi-strategi digi...
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Peran Milenial Dalam Melejitkan Literasi Koperasi Syariah Di Revolusi Industri 4,0.
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 3
, No 2
(2024)
This research aims to provide an overview in the form of a portrait of the role of millennials in boosting sharia cooperative literacy in industry 4.0. This is done to be aware of Islamic law, including sharia-based cooperatives. The method used in this journal is the method used in this paper is descriptive analysis or in the language of 'Ulum Al-Quran it is called the tafsir tahlili method. Literacy culture is understood as science and civilization. Islam highly values science and knowledge....
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Analisis Dampak Tukang Sayur Keliling Terhadap Pendapatan Pedagang di Pasar Sebaung Kecamatan Gending
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Vol 2
, No 2
(2024)
This research aims to analyze the impact of vegetable vendors on the income of market traders who have experienced a decline in income in markets in the Gending sub-district, Probolinggo district. This research was conducted from October to November 2023. The research location was determined proportionally (intentionally). This research used descriptive research with a qualitative approach. This descriptive research takes an analytical study of the impact of mobile vegetable sellers on the incom...
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Analisis Persimpangan Hukum Positif Dan Perilaku Masyarakat Desa Karangharjo, Silo, Jember Dikaji Melalui Pendekatan Sosiologi Hukum
Mohammad Misbaqul Arfah
; Ichah Yunia Rahmawati
; Dhaifina Dewita Ayu
; Siti Faizeh
; Fauzi Rohman
; Tasya Defana Belinda
; Iyaksa Tirta Amukti
Public Service And Governance Journal
Vol 5
, No 1
(2024)
This research discusses the phenomenon of the people of Karangharjo Village, Silo District, Jember Regency who tend to behave deviantly from positive Indonesian law, more specifically related to the problem of early marriage, high rates of divorce, domestic violence and high cases of stunting that occur in children which is normalized by local community. In 2022, there will be 50,673 applications for marriage dispensation, 516,344 divorce cases, where 80% of these divorce cases are experienced b...
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