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Menampilkan 1–5 dari 5 artikel
Assistance in Developing Herbal Teh Gurah Products to Enhance the Competitiveness of MSMEs in Wukirsari Village, Bantul
Rr. Hawik Ervina
; Shofif Sobaruddin Akbar
; Qristin Violinda
; Natasya Salsa Oktaviana
; Galuh Dwi Wahyu Ningsih
; Atiqah Farahidatul Aliya
Community Service Journal: Adarma Acitya
Vol 1
, No 2
(2026)
Wukirsari Village, located in Imogiri Sub-district, Bantul Regency, has significant potential in developing herbal products based on local wisdom, one of which is Teh Gurah. However, local micro, small, and medium enterprises (MSMEs) still face several challenges, including limited knowledge of product development, packaging, and effective marketing strategies. This community service program aims to enhance the competitiveness of Teh Gurah MSMEs through assistance in herbal product development....
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Ethnocentrism in Multinational Corporations: A Bibliometric Mapping of Cross-Cultural Management and Workforce Diversity Studies
Qristin Violinda
; Rr. Hawik Ervina
; Bayu Kurniawan
; Chadyan Faturohman
Proceeding. of The International Conference on Business and Economics
Vol 4
, No 1
(2026)
This study explores the intellectual structure and research trends surrounding ethnocentrism in multinational corporations (MNCs) through a bibliometric mapping approach, with particular attention to cross-cultural management and workforce diversity studies. An initial dataset of 200 records was retrieved using Publish or Perish from Google Scholar and Crossref, of which 96 peer-reviewed journal articles published between 2020 and 2025 were retained following a PRISMA guided screening process. B...
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Empowering MSMEs in the Digital Era: E-Commerce Training and Technology-Based Promotional Design
Qristin Violinda
; Rr. Hawik Ervina I
; Noni Setyorini
; Lilik Ariyanto
Community Service Journal: Adarma Acitya
Vol 1
, No 1
(2025)
Micro, Small, and Medium Enterprises (MSMEs) are essential for economic growth but often struggle with digital adaptation. This community program enhances MSME competitiveness by providing e-commerce training and technology-driven promotional design. Participants learn to utilize online marketplaces, optimize social media, and create compelling marketing materials. The program employs hands-on workshops, interactive demonstrations, and personalized mentoring. Results show improved skills in mana...
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The Effect Of Digital Marketing On Increasing Product Sales In Micro, Small And Medium Enterprises (MSMEs) In Palembang City
Muhammad Saim
; Efriyani Sumastuti
; Qristin Violinda
Wawasan : Jurnal Ilmu Manajemenx, Ekonomi dan Kewirausahan
Vol 2
, No 2
(2024)
In order to ascertain the impact of digital marketing on raising product sales in micro, small, and medium companies (MSMEs) in Palembang City, this research studies MSMEs in that city. A total of 40,130 MSMEs in Palembang City made up the population for this research, and 100 MSMEs made up the sample. This study employs a research methodology that combines random sampling with probability sampling approaches. The application SPSS 24 was used for the study's data analysis. Multiple linear regres...
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Analisis Hubungan Antara Digital Entrepreneurship, Marketing Mix dan Tam, Terhadap Kinerja Pemasaran Bumdes Nerang Jaya
M. Zakaria Dzul Fikri
; Ratih Hesty Utami
; Qristin Violinda
CiDEA Journal
Vol 1
, No 2
(2023)
This research is motivated by the performance of BUMDES marketing during the 4.0 revolution, entering the era of modern development of digital information and communication technology, especially the internet, which seems to be a primary human need and is almost involved in daily activities. In today's all-digital situation, the right promotion strategy is needed to increase sales. The purpose of this study was to determine the effect of digital entrepreneurship, marketing mix and technology acc...
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