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THE EFFECT OF BRAND ENGAGEMENT, BRAND IMAGE, AND BRAND AWARENESS ON CUSTOMER LOYALTY
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 17
, No 2
(2022)
Telkomsel is one of the best providers in Indonesia with loyal customers. Business competition is a challenge that must be faced by Telkomsel companies. Innovations to improve the quality of products and services are continuously carried out. This study aims to examine and analyze the effect of Brand Engagement, Brand Image, and Brand Awareness on customer loyalty. The respondents used in this study are Telkomsel customers who have or often interacted to provide comments on Telkomsel's Instagram...
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DETERMINAN KINERJA PEGAWAI DENGAN LINGKUNGAN KERJA SEBAGAI PEMODERASI PADA PENGELOLA PEMANFAATAN BARANG MILIK DAERAH DI LINGKUNGAN DINAS PENDIDIKAN KOTA SEMARANG
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 17
, No 2
(2022)
This study is a quantitative study that aims to determine the effect of work environment moderation on the determination of employee performance, namely workload, competence and teamwork in the Semarang City Education Office.The sample population that is the object of the study is the manager of the utilization of regional property using a kretjie table which is then proportionally taken as an equal representation of the area/region. Sources of data obtained by questionnaires and collection with...
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AUDITOR PERFORMANCE IS REVIEWED FROM INTEGRITY, INDEPENDENCE, PROFESSIONALISM AND COMPETENCE
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 17
, No 2
(2022)
This study aims to determine the effect of integrity, independence, professionalism and competence on the performance of auditors at the Klaten Regency Inspectorate Office. This study uses a quantitative descriptive approach. The population in all employees who work at the Klaten Regency Inspectorate Office is 54 people. The number of samples taken as many as 54 people or respondents. The data analysis technique used is Partial Least Square (PLS) analysis. The results showed that the influence o...
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PENGARUH SALES PROMOTION DAN STORE ATMOSPHERE TERHADAP IMPULSE BUYING
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 17
, No 2
(2022)
The purpose of this study was to analyze the effect of Sales Promotion and Store Atmosphere on Impulse buying at Rabbani Banyumanik Semarang consumers. The population in this study were all consumers who bought Rabbani Banyumanik Semarang, the number of which was not known with certainty. While the samples taken were 100 people. The sampling technique used was purposive sampling. The data analysis tool used in this research is multiple regression analysis. Based on the results of the study: Ther...
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Sistem Informasi Administrasi Puskesmas Berbasis Multi User
KOMPAK : Jurnal Ilmiah Komputerisasi Akuntansi
Vol 15
, No 2
(2022)
The Mranggen III Health Center is one of the government agencies in the technical implementing unit of the Demak District health office. Patient registration services and administrative payments at the Mranggen III Health Center are still conventional, causing long queues. In addition, the process of processing data to become information cannot be accessed directly by the leadership because there are no computerized and multi-user or client-server applications. Based on these problems, a Puskesm...
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ANALISIS PENGARUH KEPUASAN KERJA, REWARD DAN ADVERSITY QUOTIENT TERHADAP KINERJA DRIVER OJEK ONLINE
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 17
, No 2
(2022)
This study aims to determine whether Job Satisfaction, Reward and Adversity Quotient influence the performance of Online Ojek Drivers. The population in this study is Online Ojek Drivers in the city of Semarang. Sampling was carried out using the purposive sampling method and the number of samples was 126 respondents. The type of data used is primary data. This study uses a questionnaire in collecting data. The test techniques used are validity test, reliability test, classic assumption test inc...
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ANTESEDEN DAN KONSEKUENSI KETERLIBATAN OTORITAS GEREJA DALAM SELEKSI PADA PENINGKATAN MOTIVASI BERPRESTASI DAN KINERJA GURU PAK PAPUA SELATAN
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 17
, No 2
(2022)
The purpose of this study was to analyze the influence of the involvement of Church authorities in the selection of spiritual intelligence, achievement motivation and performance of Catholic religious education teachers. Primary data was obtained through questionnaires distributed to 70 Catholic religious education teachers spread across the Merauke archdiocese (which includes Merauke, Boven Digoel and Mappi regencies). There are five hypotheses that need to be tested using Structural Equation M...
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MERANCANG INSTRUMEN PENILAIAN PERKEMBANGAN ANAK USIA DINI BERBASIS G-FORM
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia
Vol 1
, No 4
(2022)
Pada Pendidikan anak usia dini, penilaian yang dilakukan untuk mengukur pencapaian perkembangan anak usia dini adalah menggunakan penilaian autentik.dengan melakukan pengamatan terhadap tingkat pencapaian perkembangan masing-masing individu dan dapat merancang pembelajaran sesuai kebutuhan. Dengan demikian, guru harus mencatat setiap perkembangan yang dapat diamati setiap hari. Kegiatan PKM ini bertujuan meningkatkan kompetensi guru-guru di Gugus 3 dan Gugus 4 PKG PAUD Kecamatan Cimanggis Kota D...
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PENGARUH GREEN MARKETING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK HERBORIST DI KOTA SEMARANG
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 17
, No 2
(2022)
Thisi studyii aimsii toii investigateii theii impactii ofii greenii marketingii strategiesii onii consumerii purchasingii decisionsii forii Herboristii productsii inii Semarangii city.ii Theii natureii ofii thisii studyi isi ani explanatoryi studyi withi ai quantitativei approach.i Thei variablesi usedi ini thisi studyi arei environmentali awarenessii (X1),ii greenii productii featuresi (X2),ii “Greenii Productii Price”(X3),ii “Greenii productii Promotion”ii (X4),ii andii purchaseii decisionii (...
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PENGARUH KOMPENSASI, MOTIVASI DAN STRES KERJA TERHADAP KINERJA KARYAWAN:STUDI KASUS PADA KOMUNITAS KELUARGA GOJEK 24 YOGYAKARTA (2021)
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 1
, No 4
(2022)
Abstract. This study aims to determine the effect of compensation, motivation and work stress on employee performance. The sampling method is purposive sampling method with a sample of 68 respondents. The criteria used in this study are active Gojek drivers, members of the Gojek 24 Yogyakarta community, the second is the main job as a Gojek driver and has no other job. The analytical method used is Multiple Linear Regression Analysis. The results showed that compensation had a positive effect, m...
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