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THE ROLE OF PERSUASIVE COMMUNICATION IN TELEVISION ADVERTISING REJECT THE WIND IN IMPROVING BRAND IMAGE
Development and Business Communications
Vol 2
, No 1
(2025)
Researchers aimed to investigate the role of persuasive communication in Tolak Angin television advertising in improving brand image. This study used a qualitative approach using AIDA Theory (Attention, Interest, Decision, Action) by interviewing three informants from different backgrounds, namely an entrepreneur, an academic lecturer, and a journalist and entrepreneur. The results showed that Tolak Angin television advertisements used the tagline "Smart People Drink Tolak Angin" with endorser f...
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Web-Based Library Visitor E-Logbook Using the Rapid Application Development Method
Jurnal Elektronika dan Komputer
Vol 17
, No 1
(2024)
Every university certainly has a library to provide learning facilities to the academic community. According to Article 55 of the National Education System Law Number 2 of 1989, one of the requirements to have a university is to have a library. The development of libraries today has shifted from systems that initially still used manual systems, to automated systems that can later be developed into online service systems or digital libraries. However, in this case, according to the findings at th...
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