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Dampak Penerapan Digital Marketing dan Personal Selling Ritel Terhadap Keputusan Pelanggan di Toko Jesika Store
Wawasan : Jurnal Ilmu Manajemenx, Ekonomi dan Kewirausahan
Vol 3
, No 1
(2025)
This study aims to understand how digital marketing and personal selling strategies influence consumer purchasing decisions at Jesika Store. Using a qualitative approach, this study collected data through in-depth interviews with several customers who had interacted with both marketing methods. The results showed that digital marketing plays an important role in increasing brand awareness and market reach, while personal selling focuses more on building personal relationships that strengthen con...
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Pengaruh Kualitas Informasi dan Brand Image Terhadap Minat Beli Konsumen pada Produk iPhone Second di Semarang dengan Persepsi Konsumen sebagai Variabel Intervening
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif
Vol 4
, No 1
(2025)
This study explores the impact of information quality and brand image on the purchase intention of consumers buying second-hand iPhones, considering consumer perception as an intervening variable. A total of 385 respondents who bought second-hand iPhones at PS Store Semarang participated in the research. The results show that brand image positively influences purchase intention, with a path coefficient of 0.116 and a p-value of 0.024. Brand image also significantly affects consumer percept...
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2 Sitasi
Pengaruh Perilaku Konsumtif, Gaya Hidup, dan Pendapatan terhadap Perilaku Pengelolaan Keuangan (Studi Kasus Pada Pekerja Wanita di Kota Semarang)
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif
Vol 4
, No 1
(2025)
This study was conducted to determine the influence of consumptive behavior, lifestyle, and income on financial management behavior among female workers in the city of Semarang. The research employed a quantitative approach. The population consisted of female workers in Semarang. Data were collected from 115 respondents using a questionnaire. The data were processed using SPSS version 25. The research findings revealed that: (1) Consumptive behavior does not affect the financial management behav...
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2 Sitasi
Pengaruh Pemeriksaan Pajak, Penagihan Pajak, Sanksi Perpajakan, dan Kondisi Keuangan terhadap Kepatuhan Wajib Pajak: (Studi Kasus Pada Kantor Pelayanan Pajak Pratama Blora)
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif
Vol 4
, No 2
(2025)
Kepatuhan wajib pajak merupakan salah satu faktor penting dalam meningkatkan penerimaan pajak yang berkontribusi pada pembiayaan negara. Pemeriksaan pajak bertujuan memastikan kebenaran dan keakuratan pelaporan pajak, sementara penagihan pajak berfungsi untuk memulihkan tunggakan pajak. Di sisi lain, sanksi perpajakan diberlakukan untuk memberikan efek jera kepada wajib pajak yang melanggar aturan, sedangkan kondisi keuangan memengaruhi kemampuan wajib pajak dalam memenuhi kewajiban pajaknya. Pe...
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Pengaruh Literasi Digital, Pengetahuan Kewirausahaan dan Lingkungan Keluarga terhadap Minat Berwirausaha Mahasiswa dengan Efikasi Diri sebagai Variabel Intervening (Studi Kasus Mahasiswa Universitas PGRI Semarang Angkatan 2021-2022)
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif
Vol 4
, No 2
(2025)
This study aims to analyze the effect of digital literacy, entrepreneurial knowledge, and family environment on entrepreneurial interest with self-efficacy as an intervening variable. The population in this study were 7,715 students of PGRI Semarang University class of 2021-2022 with a sample size of 380 people. The data collection techniques used were distributing questionnaires via Google Form and by distributing them directly in the PGRI Semarang University campus environment. The analysis me...
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The Implementation of Foreign Language Learning Guidance Program for Elementary School Students During School Holidays
Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri
Vol 4
, No 1
(2025)
This community service activity is a learning assistance program that focuses on foreign language learning guidance for school-age children in the Glintong Dalam Village environment during semester holidays. With this activity, the children have interesting activities to improve their Arabic and English skills. This activity is one of the agendas of the facilitators of the Community Service Course of the Tarbiyah Faculty of STAI Darul Hikmahin 2024 in Glintong village. The service activiti...
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1 Sitasi
Enhancing Security in Wireless Mesh Networks: A Deep Learning Approach to Black Hole Attack Detection
Mansi Bhonsle
; Gunji Sreenivasulu
; Kilaru Chaitanya
; Dhumpati Raghu
; Gunti Surendra
; Konduru Kranthi Kumar
; Mandalapu Srinivasa Rao
; Kandukuri Prabhakar
; Vamsi Krishna Vuppu
Advance Sustainable Science, Engineering and Technology
Vol 7
, No 1
(2025)
Wireless Mesh Networks (WMNs) are susceptible to various security threats, including black hole attacks, where malicious nodes attract and drop packets, disrupting network communication. Traditional security mechanisms are often inadequate in detecting and mitigating these attacks due to their dynamic and evolving nature. In this paper, we propose a novel deep learning-based defense mechanism against black hole attacks in WMNs. It utilizes Recurrent Neural Networks (RNNs) and Long Short-Term Mem...
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3 Sitasi
Analisis Laporan Arus Kas untuk Menilai Kinerja Keuangan PT. Garuda Indonesia (Persero) Tbk pada Periode Tahun 2019-2023
Wawasan : Jurnal Ilmu Manajemenx, Ekonomi dan Kewirausahan
Vol 3
, No 1
(2025)
This study evaluates the financial performance of PT. Garuda Indonesia (Persero) Tbk from 2019 to 2023 by analyzing cash flow statements. It employs a descriptive research design with a quantitative approach, utilizing eight cash flow ratios: Operating Cash Flow (AKO), Fund Flow Coverage (CAD), Cash to Interest Coverage (CKB), Cash to Current Liabilities Coverage (CKHL), Capital Expenditure (PM), Total Debt (TH), Cash Flow Adequacy (KAK), and Free Net Cash Flow (AKBB). The analysis reveals that...
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PENDAPATAN DAN TINGKAT KESEJAHTERAAN PETANI KENTANG DI KECAMATAN SEMENDE DARAT TENGAH KABUPATEN MUARA ENIM
Mediagro: journal of agricultural sciences
Vol 20
, No 3
(2025)
Penelitian ini bertujuan untuk menganalisis besaran pendapatan yang diterima oleh petani, mengetahui tingkat kesejahteraan petani dan mengetahui pengaruh program Kerjasama industri kentang terhadap tingkat kesejahteraan petani  kentang di Kecamatan Semende Darat Tengah Kabupaten Muara Enim. Metode yang digunakan adalah sequential mixed methods dan strategi eksplanatoris sekuensial. Pengumpulan data menggunakan metode survey kuesioner dan wawancara. Pemilihan sampel menggunakan purposive samplin...
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Gambaran Asam Urat dan Implikasinya terhadap Kesehatan pada Mahasiswa Universitas Halu Oleo
Irma Yunawati
; Nurnashriana Jufri
; Wa Ode Salma
; Minnati Zulfa Anika
; Cantika Alisyah
; Dera Kalvio Nita
; Amalia Darma Munandar
; Della Apriliana Pratiwi
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia
Vol 4
, No 1
(2025)
Uric acid is the end product of purine metabolism which can cause hyperuricemia if levels increase. Hyperuricemia, if left untreated, can cause joint inflammation, pain, and various other health problems. This study aims to evaluate Halu Oleo University students' understanding of gout and its impact on health. Using a quantitative approach and analytical descriptive design, this research involved 50 randomly selected respondents. Examination of uric acid levels is carried out by taking blood sam...
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